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Raj Sunder Tyagi

Head of Retail

Companies Managed : Future Group,Central & Brand Factory Hypermarket Formats, HyperCITY Retail, Reliance Retail, GVK Group, Liberty

Profit Centre Operations ~ LFS & Stores Operations ~ Retail Strategy ~ New Store Launch ~ EBO ~E-Com~ IT Business Planning ~ Business Development ~ Budgeting & Forecasting ~ Buying & Merchandising ~ SAP SOP ~SIS ~ Category Management ~ Stock Management ~ Finance & Accounting ~ Franchisee Management Multi Stores P & L~ Logistics ~ Customer Service ~ Sales & Distribution ~ Brand Management Inventory Control ~ Retail Sales ~Social Media ~ Marketing ~ Modern Trade ~ HORECA ~ Open-to-Buy(OTB)

Industries: Retail (B2C) ~ Wholesale /Cash & Carry (B2B) ~ E-Commerce ~ Omni-Channel Network

Categories: Supermarket,Food & Beverages, Grocery, FnV, Meat, Dairy & Bakery, Liquor, Electronics, Computer,Laptop,Accessories, Mobile, Appliances, Fashion & Lifestyle, Bags, Home & Kitchen, Jewellery, Furniture, Footwear, Cosmetics, Eye Wear, Health & Beauty, General Merchandise, SPA & Saloons etc.

adhr3u@r.postjobfree.com +91-880*******

Profile Summary

Retail Head with over 18+ Years P & L experience of profitably growing Large Format Stores (LFS), Retail Stores Chains, E-Commerce & Omni Channel Businesses & managed a Business of over INR 740+ Crore in annual revenues.. Proficient for planning and driving retail operations through the implementation and maintenance of professional retail standards across all stores thereby maximizing sales, profitability, increase in customer satisfaction and commercial & Financial efficiency. Leverage all inputs – Sales & marketing, optimum stocking, Assortment mix, best fill rate, Stock & space efficiency - to ensure that new & annualized stores achieve their ABP's. Ensuring effective Inventory management for the concept. Deliver Stores contribution by Driving higher sales, improve sell through, and reduce inventory holding, OPEX reduction. Refocused the business to achieve store level breakeven and Company profitability. Review and effectively deal with fast / slow lines, new ranges and implement necessary action. Strategically revised store format size for Indian market and launched new look hypermarkets. Opened 40 new Large Format Stores and developed future property pipeline to 75 stores. Delivered industry beating operational standards around a more customer centric approach. Initiated multi-channel trials and signed partnership with Online players. Reviewed cost base and delivered significant savings in all key areas. Established a profitable Retail chain model and a strong business base for further expansion.

Work Experience

Head Retail & Co-Founder Jun’19 – Till Date HyperWorld Retail, New Delhi 1.05 Years

Responsible for full P & L of Business with consistent operational excellence, managed & Launched Retail Stores Chains, E- Commerce,General Trade, Wholesalers,HORECA, Key Account, New Business Development Initiatives.

Company deals in Food & Beverages, Chocolates, Biscuit, Confectionary,Spices, Snacks,Tooth Paste, Namkeen & Papad,Rice, Atta,Flours & Sooji, Dry Fruits, Personal Care, Tea, Soaps, Detergents,Shampoos, FnV, Meat, Milk, Dairy & Bakery, Electronics, Mobile etc. Categories

Launched Company own Website & Stores, got all SKU, Payment Gateway Configured and raised online conversion to 5% through effective Promotions.

Developed regional sales strategy and working towards converting the same into annual sales and distribution plans for the region.

Managing the smooth operations of the Stores with the support of departments like Sales & Marketing, Operations, Finance, Inventory, Logistics, HR, CRM, IT,Customer Service,Finance & Commercial teams, Buying, PR,VM,Audit, Research & Development & Category Management Teams etc

Planning Open to Buy (OTB) of the Stores, Stock Buying & Return,maintaining cordial relation with vendors

Controlled Stock Correction, Inventory,Shrinkage & Damage control, ASP, Sales planning & forecasting for ensuring target achievement

Controlled the Operating & Capital Expenses for the stores which lead to Improved Bottom Line.

Spearheaded the Home delivery initiative to drive the customer engagement thereby increasing the invoices Sizes by 18%.

Head – Retail & Marketing Jun’18 – May’19 Liberty Shoes Ltd.( Lifestyle Division ), Gurgaon, Managed Pan India Operations 1.0 Years

Significant Achievements:

Responsible for full P & L of Business of Over Rs 280/-Cr. with consistent operational excellence and managed E-Commerce, 380 Exclusive Brand Outlets-EBO,Modern Trade, Institutions, General Trade, HORECA, Key Account Businesses etc.

Managed the Company Foray into Fragrances, Lifestyle, Apparel, Footwear, Bag, Wallets, Belts, Cufflinks, Personal Care Products & Accessories, in Addition of Footwear Businesses Categories )

Devise and implement CRM strategy after getting feedback from retail shop teams and customers to understand and identify business critical issues in order to ensure the alignment of tactics and strategies; maintains the corporate identity in all shops and related initiatives

Saved INR 5 Crore in shrinkage and helped the stores to have better Bottom-line.

Act as a key ambassador of the Group's customer management strategy at every element of the value chain, including the evolution of operating models, sourcing, Inventory, supply chain and integrated customer management approaches

Benchmarking against competition on critical parameters like Foot Fall, Conversion, ABV, Basket size, offers & other Operational parameters.

Managed all aspects of functions across Sales & Profitability, Operations, Audit, Inventory, Stock control, Logistics, Finance, Product & Marketing, Buying & Category Management, Stock fill rate, CRM, IT, HR, Stock and Warehouse Management etc.

Implemented various initiatives to manage OPEX,CAPEX & brought the paradigm shift in the systems which contributed in achieving positive EBITDA

Category & Assortment Mix Planning, ensure Plano gram Implementation, Controlling Damage & Shrinkage, Score Green in Mystery Shopping Audit

Planning, managing & setting up of Branded Retail stores & presentations to the management about the annual & long-term plans

Head of Operations Jul’16 – Jun’18

GVK (A GVK Group Company), Hyderabad,Managed Pan India Operations 2.0 Years

Significant Achievements:

Responsible for driving up top line & Bottom Line performance of the E-Tail Business, Stores, Fleet of Vehicles, consistent operational excellence, & ensuring over 90% satisfaction to customers on Happiness Index, raised business to a size of over INR 740 Crore .

Expanded coverage to over 80 Crore Indians to drive the customer engagement through a Fleet of 10000 + Vans & would reach customers within a 5-10 Minutes just after a Call.

General Manager – Operations (Area Manager ) Jan’11 – Aug’15 HyperCITY Retail (I) Ltd. (Subsidiary of Shoppers Stop, now Part of Future Group),Mumbai 5.0 Years

Significant Achievements:

Managed the P&L of Large Format Stores (LFS) & raised Turnover to over INR 316+ Cr with 28% YOY Growth.

Responsible for driving Top line & Bottom Line performance & smooth operations of the Stores with the support of departments like Sales & Marketing, Operations, Finance, Inventory, Logistics, HR, CRM, IT,Customer Service,Buying, PR,VM & Category Management Team etc.

Stores deals in SKUS in Food & Beverages, Electronics, Mobile, Appliances, Apparel, Furniture, Supermarket, Footwear, Health & Beauty etc. Categories

Generates ideas about future retail activities to ensure a cutting-edge strategy; maintains up to date knowledge of the market place, competitors/trends

Drive regular SOP & KPI Audits, increasing Conversion, ABV, and SSPD, Staff productivity, Floor returns and gross margins.

Bought store into positive NPBT (Net Profit Before Tax) compared to last Year results, delivered 7% against Target of 3%

Controlled the Operating & Capital Expenses for the store which lead to Improved Bottom Line.

Launched Company own Website & Stores, got all SKU, Payment Gateway Configured and raised online conversion to 5% through effective Promotions.

Spearheaded the Home delivery initiative to drive the customer engagement thereby increasing the invoices Sizes by 18%.

Drive Loyalty Program contribution to 62% from 49% & organise festivals with intent to increase footfall, increased Conversion from 35% to 51%

Implemented HyperCITY’s foray & launched multiple Private labels across Apparel, TV, A/Cs, Shoes, Accessories, Packaged Food & Fragrances etc.

Senior Manager – Operations (Mall Head) Jan’08 -Dec’10 Pantaloons – Central & Brand Factory Large Formats Lifestyle Hypermarket, Bengaluru & New Delhi 3 Years

Significant Achievements:

Launched & Streamlined Large Format Store (LFS) with 35 % YOY Growth & raised turnover to INR 125 Cr.

Sold 300+ Top National & International Brands in Food & Beverages, Apparel, Accessories, Electronics, Computer, Laptop & Accessories, Mobile, Appliances, Furniture,Food Court,Food Bazaar, Cafeteria & other daily usage categories, ensuring the achievement of sales growth

Effectively monitored the fast / slow lines, new ranges, Options, end of ranges etc. and rationalizing by 30% in these options as per market trends.

Saved INR 5 Crore in shrinkage in FY 09-10 compared to FY 08-09 and helped the store to have better Bottom-line.

Increased Private label Realised Gross margin to 40% from 26%.

Manager – Operations (Area Manager) Jan’07- Jan’08 Reliance Retail Ltd, New Delhi managed Delhi NCR’s Reliance Fresh Stores 1.01 Years

Significant Accomplishments:

Launched & streamlined 1st Set of 12 Reliance Fresh Stores in Delhi NCR with a Team of Store Managers & achieved a Sales of INR 118 Cr.

Identified Hot Spots & launched 12 new locations,Developed future property pipeline of 21 locations, ensured profitability of all Locations

Reliance Fresh Used to sell biggest assortment of Food & Beverages, Chocolates, Biscuit, Confectionary,Bakery,Dairy, Processed Food, Rice, Atta, Soaps & Detergent, Personal Care etc

Senior Sales Officer, Managed business over of INR 80 Cr. Always in Top 3 Achievers in all Years. Dec’02- Jan’07

Colgate - Palmolive (I) Ltd., Delhi/UP 4.02 Years

Bagged Vice President’s Best Sales Person’s Award for 100% execution of company SOP & highest growth (35%) against target achievement in the country. Generating sales through Channel Partners, Distributors, Modern Trade, Retail Stores, Institutional Sales & others intermediaries.

Analysis of SKU wise sales trend and to review regularly and monitor daily/weekly activity reports and suggest appropriate improvements

Support the execution of Promotion plan for promotion events, Customer Innovation Days, promotional offers, Pricing Strategy, etc.

Area Sales In charge Sep’98- Dec’02 Godfrey - Phillips (I) Ltd. (Cigarettes & Tea ),Delhi/UP 4.04 Years

Education

Executive – PGDM (Retail & Marketing) from Institute of Management Technology, Ghaziabad, Delhi, India (2020-2021)

PGDBM (Marketing Management) from Centre for Management Development, A Modi Group Institute, Modi Nagar, Delhi NCR, India

BA (Industrial Relations & Personal Management) from Deshbandhu College, Delhi University, India

Trainings Attended & Projects Done

Area of Excellence

HACCP (Hazard Analysis & Critical Control Points) Implementation Training Program

Internal Audits parameters & Guidelines for Large Format Stores (LFS) & Retail Chains

Mystery Shopping Audits Parameters & Guidelines

Creation & Implementation of Stores Key Performance Indicator (KPI) & SOP Practices

Comparative Analysis of SOP & OHS Parameters in Retail & Wholesale Market Scenario

Comparative analysis of Retail Strategy used in Asian, African & European Markets

Study the Impact of Cadbury’s Gift Hampers Launch in Institutions & Modern Trade

Techniques of devising and implementing GTM (Go to Market) and Width of Distribution (WOD) strategies

Expertise

Personal Details

Languages Known: English, Hindi, Punjabi

Permanent Address: New Delhi, India

Industry Preference: Retail (B2C & B2B)

Region Managed :Pan India ( North, West, East & South Region)

Date of Birth : 5th April 1975

Retail Stores Operations

New Store Planning & Roll out

Devise & Implement Business Strategy

Finance Management

Damage, Expiry & Shrinkage Control

Internal Compliance & Audits

Loss Prevention & Financial Hygiene

Customer Relationship Management

Category Planning, OTB & Fill rate

SOP, OHS Regulations & Compliance

Marketing-ATL & BTL Activities

Team Management & Training

Brand/Product IntroductionSpace Planning Capex & Opex Control

Planogram Implementation Legal Compliances Cost Optimisation

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