Dina Touta

Mobile : 010********

E-mail: adhr3r@r.postjobfree.com

Career Development

Egyptian Ministry of Tourism and Antiquities (2020)

www.antiquities.gov.eg

Duties included:

Participating in a crisis management task force for managing and mitigating the impact of Covid-19 pandemic on the travel tourism industry in Egypt.

Planning a long term/short term plan to recover the tourism industry through a weekly research conducted by specific comparative analysis of the global tourism industry and a barometer on the mood of the tourism sector worldwide which maps the business expectations in the sector.

Creating a direct channel of communication and dialogue between the Ministry and the tourism supply chain in charge of receiving concerns, offering advice and pathfinding services and communicating a course of action through a daily report submitted to the Minister.

Preparing a weekly report and updating the tourism sector on government decisions and preliminary forecast on reopening of tourist destinations and hotels.

Categorizing and sizing each travel corporation to determine the crisis cash flow needed on a case by case basis.

Planning a training scheme for selected tourism personnel and providing a training certificate to attendees as a form of incentive to retain the employees in the business.

Developing a series of webinars to ensure constant communication with foreign travel bureaus and tour operators to maintain a regular update on the course of action taken by the Egyptian government in face of the pandemic.

Planning a long term strategy to meet expected changes in travel behaviour in the aftermath of the pandemic by creating innovative programs including rural travel destinations.

Creating virtual tours of sites in Egypt as a means of promoting tourism internationally, this included coordination with digital specialists, planning each project budget and marketing the tours locally and internationally through the Ministry’s website.

Addressing challenges facing archaeological sites in Egypt and determining a course of action to improve services provided in anticipation of the inflow once travel restrictions are lifted.

Designing a preventative guide to be presented to international travel bureaus including measures taken by the Egyptian government to decontaminate airports, hotels, cruise liners and sites in preparation of the rebound to provide confidence to future travellers and to ensure that the Ministry’s action plan guarantees safety and immediate repatriation if needed.

Working on a marketing plan to promote domestic tourism through daily tweets posted on the Ministry’s account including a brief description of unique and virgin travel destinations in Egypt.

Launching a marketing campaign to promote Egypt as an attractive travel destination through customized promotional videos for each source market to be implemented once the situation returns back to normal.

Updating the Ministry website and developing digital content for International operators in each market.

Planning major promotional events such as the grand opening of the Grand Egyptian Museum, promotional musical concerts, online conference, Presidential visits and familiarization trips of foreign delegations.

Working closely with the Ministry’s academic bureau to document historical and archaeological details of ancient sites.

Finalizing the opening of Museum of Civilization, Baron Palace and Kafr El Sheikh museum, this includes designing and printing brochures, signage, entry and exit plans, curator offices and security, as well as document architectural and historical details and listing items on display at each museum.

Planning and organizing the Presidential visit for the opening of Baron Palace, as well as documenting architectural, historical and ornate details of the palace.

Planning all logistics of the Minister’s visit to different destinations domestically and Internationally.

Faculty Services Manager (May 2014 – April 2019)

The American University in Cairo

www.aucegypt.edu

Duties included:

Planning and implementing a bi-yearly faculty orientation program; this includes designing and implementing a one-week program every semester for newcomers, handing digital and print content of the program, designing and printing brochures, as well as sending invitations to speakers and attendees.

Contacting and assisting new faculty members (local hire and relocates) to ensure a smooth transition to AUC and to Egypt; this includes assisting with housing, schooling, shipments, and any required information prior to the orientation program.

Designing and managing the content of the Faculty Services website and social media; this includes regular update of content to enhance the mission of Faculty Services, introduce new services, creating click-through data to connect faculty members to highest performing / cost- effective methods and material in various fields.

Arranging regular courier service for faculty members; this was implemented through a wide market research to choose a reliable and cost- effective courier, meetings with representatives of Egyptian authorities to ease the custom release of faculty shipments.

Planning and implementing an activities program for the academic year; this includes cultural events on/off campus, social events to create integration among faculty members, day trips and overnight trips locally and Internationally. Each event required the below:

oBudget planning for each event;

oManaging the department budget to subsidize each event;

oContacting suppliers for best possible quotations;

oUsing a wide network of government connections to obtain permits for restricted sites;

oPlanning a minute by minute program for each event;

oSending email announcements and reminders to all faculty members;

oReceiving payments and issuing transfers to suppliers to secure bookings;

oPlanning catering for all events and activities;

oHandling all on ground operation and accompanying trips to ensure activities operate as planned;

oFinalizing all payments and providing the Controller’s office with a budget report at the end of each activity.

Providing a yearly report and strategic vision of Faculty Services to assess the department’s ongoing path to achieve its goals and enhance yearly budget planning.

Maintaining regular contact with foreign Embassies in Cairo in order to update foreign faculty members with any information that needs to be conveyed to foreign citizens living in Egypt, necessary information is announced through emails and posted on the Faculty Services website.

Holding regular meetings with volunteer members of the Faculty Services committee to discuss faculty concerns and enhance services provided to all faculty members.

Managing the daily operation of the office of Faculty Services.

Ensuring that the Faculty Services office is welcoming, resourceful and responsive to faculty members.

Overseeing the Faculty Lounge library; this includes circulation and management of the book collection, ordering latest editions and best sellers on a bi-yearly basis.

Ensuring that the Faculty Lounges at AUC Tahrir campus and New Cairo campus are welcoming, clean and functional; requesting maintenance whenever needed.

Acting as liaison between AUC and the caterer of the Faculty dining room to ensure the quality and diversity of food as well as quality of service provided to faculty members.

Program Manager (March 2008 –2014)

Abercrombie & Kent, Egypt

www.abercrombiekent.co.uk/egypt/

Duties included:

Development of domestic and international packages by visiting destinations and suggesting interesting travel routes or places of interest.

Designing flexible tour packages to meet the needs of different clients.

Exploring and identifying new business opportunities in a competitive and rapidly changing industry.

Welcoming holidaymakers at their starting point, announcing details of travel arrangements and stop-over points.

Checking tickets and other relevant documents, seat allocations and any special requirements.

Helping with passport and immigration issues.

Helping holidaymakers check-in and settle into their accommodation.

Communicating a range of information on itineraries, destinations and culture.

Informing passengers of arrival and departure times at each destination on the itinerary and ensuring that all members of the group are back on the coach before departing from each stop.

Making sure all travel arrangements run according to plan and that accommodation, meals and service are satisfactory, also organising entry to attractions and transport, among others.

Ensuring that the tour is running smoothly for individual members of the group.

Responding to questions and offering help with any problems that may arise, as well as dealing with emergencies. Making contact in advance with places to stay or visit to check details and arrangements.

Liaising with hotels, coach companies, restaurants and other clients.

Advising about facilities, such as sights, restaurants and shops, at each destination.

Making accommodation bookings on proposed dates, as well as writing reports and maintaining records.

Organising and attending tourism events, conferences, workshops, seminars and exhibitions.

General Manager/Partner (May 2001 – November 2007)

House of Frames (Factory, Show room and Art school), Cairo, Egypt

www.thehomepage.com.eg/house-of-frames

Duties included:

Factory

Set, review and recommend the overall policies and procedures for the Factory and ensure that they are in line with the Company’s overall policies and procedures.

Derive and develop medium, short-term plans and executive programs to manage & achieve the Factory goals.

Monitor the Factory performance against pre-set performance goals to ensure progress.

Oversees the purchasing department, with focus on resourcing the finest material, within quality and budget norms.

Review plans for efficient use of materials, machines, and employees to minimize the costs and optimize efficiency.

Review production costs and product quality, modify production and inventory control programs to enhance profitable operations of the Factory.

Coordinate production, sales in accordance with policies, principles, and procedures established and adopted.

Identify opportunities for improvement; direct the implementation of change to improve the results and meet the clients' demand with a competitive advantage.

Keep abreast with market trends/monitor competitors’ activities responsible for driving conversions and share gain.

Monitor customer satisfaction and develop appropriate procedure to capture and respond to customer and market sentiments about the Company’s Factory products to ensure customer satisfaction.

Gather market intelligence on competitors/market trends, share information for effective decision making.

Seek materials’ suppliers based on market trends and competitors’ activities to achieve best deals.

Visit potential and key clients to discuss and help close business deals as well as maintain contacts for customer feedback and response, accordingly maintaining a customer data base.

Develop programs to acquire customers and increase market share in the target market.

Plan for business growth by identifying opportunities and pursuing them to successful closure.

Frequently evaluate contracted suppliers in terms of commitment to contracted terms and conditions, innovation and awareness of market trends, competitiveness, and accordingly decide whether to renew contracts/seek others.

Conduct periodic meetings with subordinates to ensure smooth running of the subsidiaries activities and discuss their suggestions as well as adopt appropriate procedures and executive plans with respect to these suggestions.

Review all reports prepared by subordinates and prepare periodic reports of Factory activities and achievements.

Show Room

Maintain a clean and attractive showroom appearance that will enhance sales.

Merchandise showroom to optimize the look and feel of all sample items on display.

Identify/Create new customers through building strong relationships with architects, builders, and interior designers.

Assist showroom customers in frames selections and purchases in a manner that maintains long term relationships.

Become proficient in and train staff on the company’s order entry and operating system.

Continued oversight of staff compliance with company procedures and operating processes.

Order appropriate inventory to optimize sales and profit.

Maintain inventory space and sales floor in an organized manner to enhance safety and efficiency.

Coordinate activities of stock personnel to facilitate shipping and receiving in accordance with set budget/logistics.

Contract appropriate external resources (cleaning crew, maintenance) to support showroom operations.

Hire and manage sales associates that understand the company approach to sales and service, and can accurately perform the showroom procedures.

Motivate, coach, train and develop sales associates for optimum sales performance and excellent customer service.

Demonstrate and ensure a sales approach and level of service that will attract and retain long term customers.

Art School

Making arts accessible to a wide range of children from all backgrounds.

Organising and running events for schools which includes liaising with teaching staff and bodies.

Overseeing the recruitment of freelance artists and arranging employment contracts.

Developing attractive educational materials, including quizzes, puzzles and worksheets, which may be curriculum-based, also designing interactive educational activities such as story-telling, role-play and practical demonstrations.

Managing education projects and liaising with other arts organisations and educational institutions, also outreach work with the local community and marketing and publicity; writing printed and online publications.

Organising and running exhibitions and arts festivals, also seeking out new opportunities for partnerships with local businesses, groups and societies, also fund raising and managing the art school’s budget.

Sales and Marketing Executive (January 1996-March 2001)

Leptos Group, Paphos, Cyprus

www.leptosestates.com/

Duties included:

Provide buyers with details of properties that fit their requirements in terms of price, size and location and arrange visits to view the properties.

Advise buyers on prices that they feel sellers might consider, and contact the seller with details of any offers, acting as mediators between buyer and seller.

Put buyers in contact with property professionals, such as lawyers and financial advisors.

Keep buyers informed, letting them know when buyers have accepted their offer and updating them on the progress.

Help owners sell their homes, sales executives prepare brochures, advertisements and website content. Place advertisements in the property pages of local newspapers and online.

Mail or e-mail details to buyers who have registered with the firm.

Contact prospective buyers directly if a property for sale closely matches their requirements.

Handle financial operations of the property, as well as collect rent, send out notices if rent is delinquent.

Prepare and maintain financial statements.

Update owners on status of property, and Inform owners about occupancy rates, expiration dates of leases, current and expected fluctuation in the market prices.

Pay for services such as playgrounds and swimming pools, and purchase supplies and equipment for properties.

Negotiate contracts for janitorial, security, landscaping, trash removal, and other services. Hire contractors to make repairs, supervise maintenance staff, and monitor their performance.

Investigate and resolve complaints from residents and tenants when services are not properly provided.

Consider factors such as property values, taxes, zoning, population growth, transportation, and traffic volume. Negotiate contracts for the purchase or lease, sale or termination of the lease on properties.

Account Executive (March 1995- December 1995)

DDB/Tarek Nour, Cairo, Egypt

www.ddb.com/ www.tareknour.com/ddb

Duties included:

Meeting and liaising with clients to discuss and identify their advertising requirements.

Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.

Working with the account manager to brief media, staff, and assisting with the formulation of marketing strategies.

Liaising with, and acting as the link between, the client and advertising agency.

Negotiating with clients and agency staff about the details of campaigns.

Presenting creative work to clients for approval or modification, also handling budgets, managing campaign costs and invoicing clients, followed by writing client reports, and monitoring the effectiveness of campaigns.

Research clients' products, services, plans, competitors and target markets.

Meet clients for briefings and present proposals to clients for approval.

Ensure that projects are completed on time and within budget.

Meeting clients to discuss strategy and report on progress, responding to clients' requests as they arise.

Taking part in pitches for new contracts, keeping records and handling invoices.

Responsible for the marketing of company products and services to the right market whether B2B or B2C.

Demonstrate technical marketing skills and company product knowledge.

To achieve frequent, timely and positive media coverage across all available media.

To conduct market research in order to identify market requirements for current and future products.

To develop and implement a company-wide plan to push product, working with all departments for its execution.

To analyse potential strategic partner relationships for product lines.

To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity.

Maintain professional internal and external relationships that meet company core values.

Proactively establish and maintain effective working team relationships with all support departments.

Events Organiszer (February 1994- March 1995)

EFG Hermes, Cairo, Egypt

www.efg-hermes.com/English/Home.aspx

Conference Organizer (January 1993 - February1994)

Emeco Travel, Cairo, Egypt

www.emeco.com/

Duties included:

Researching markets to identify opportunities for events. Liaising with clients to ascertain their precise event requirements.

Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets).

Agreeing to and managing a budget.

Securing and booking a suitable venue or location.

Ensuring insurance, legal, health and safety obligations are adhered to.

Coordinating venue management, caterers, stand designers, contractors and equipment hire.

Organising facilities for car parking, traffic control, security, first aid, hospitality and the media.

Identifying and securing speakers or special guests.

Planning room layouts and the entertainment programme, scheduling workshops and demonstrations.

Coordinating staffing requirements and staff briefings.

Selling sponsorship/stand/exhibition space to potential exhibitors/partners.

Preparing delegate packs and papers.

Liaising with marketing and PR colleagues to promote the event.

Liaising with clients and designers to create a brand for the event and organising the production of tickets, posters, catalogues and sales brochures.

Coordinating suppliers, handling client queries and troubleshooting to ensure that all runs smoothly.

Overseeing the dismantling and removal of the event and clearing the venue efficiently.

Post-event evaluation (including data entry and analysis and producing reports for event stakeholders).

Corporate travel consultant (September 1991 –November 1992)

East West Tarvel, Cairo, Egypt

www.eastwesttravelegypt.com/index.html

Duties included:

Organise and coordinate flights, travel and accommodation for busy corporate teams in line with company policies.

Organise transportation and visas for staff travelling to international destinations.

Liaise with external corporate travel agencies and manage relationships.

Negotiate fees with the corporate travel agencies and identify the most cost effective options for business and sourcing preferred rates with vendors where possible.

Deals with internal managers regarding flight details of arriving staff making sure airport pick-up has been arranged, and suitable accommodation has been organised.

Liaise with travel parties and agents regarding flight delays or cancellations.

Sourcing and booking hotels in line with company policies.

Deal with general administrative duties, support the Finance/HR departments, and reconcile travel expense reports.

Maintain excellent communication and working relationship with colleagues and consultants.

Education/ Special Courses / Activities

Bachelor Degree in Tourism and Hotels Faculty of Tourism and Hotels Cairo, Egypt 1993

Diploma in Life Coaching YYC Life Coaching Montreal, Canada, 2013

Guest Lecturer; Egyptology/Modern Egypt/Feminism Liverpool Community College Liverpool, UK Manchester Metropolitan University Manchester, UK

Columnist & Writer The San Diego Source/Daily Transcript San Diego, USA

Masters student / Egyptology program The American University in Cairo Cairo, Egypt

Training

British Elocution Manchester, UK, 1986

Letter Writing American University-Cairo, 1993

Public Speech & Presentation Liverpool, UK, 2001

Health & Safety Training London, UK, 2006

Emergency & Crowd Control London, UK, 2006

Current Studies French & German Languages

References

Marco Pinfari Associate Dean, School of humanities and social sciences, The American University in Cairo Cairo, Egypt

adhr3r@r.postjobfree.com:adhr3r@r.postjobfree.com

Stephen Urgola Director, Records Management, The American University in Cairo Cairo, Egypt

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Sakis HadjiAlexandrou Director of Sales and Marketing, Leptos Group Paphos, Cyprus

adhr3r@r.postjobfree.com

Wahib F. Wahba Managing Director, East West Travel / Western Group Cairo, Egypt

adhr3r@r.postjobfree.com

Jerry Kwasek Editor in Chief, The San Diego Source/Daily Transcript San Diego, USA

adhr3r@r.postjobfree.com

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