ALFRED P. LAM

703-***-**** adhqzv@r.postjobfree.com 1002 Jarvis Court, McLean, VA 22101

https://www.linkedin.com/in/alflam/

PROFESSIONAL EXPERIENCE

Expedia Group, Market Associate, New York, NY Oct 2019 – Present

• Developed and engaged strong partner relationships by establishing needs-based conversations, providing support services to hotel partners, and maximizing product competitiveness and conversion (i.e. content, rates, availability, sort ranking)

• Managed 85+ properties in Queens and Airport markets within the NYC region, helping the team exceed quarterly plan by

~180% in Q3’2020 on various metrics including net room nights, raw margin dollars, and opportunity capture rate

• Awarded “Person of the Quarter” in October 2020, based on the highest points capture of new opportunities into new revenue

(25%) within the NYC region

• Optimized revenue generation for hotel partners via daily analysis and presentation of locally relevant insights, market trends, promotion strategies, metrics tracking, content/marketing review, compensation structures, and competitive analysis

• Direct communication with sales leads at the Revenue Director/General Manager/Ownership level with 8-10 daily conversations Hyatt Hotels Corporation, New York, NY Jun 2016 – Sep 2019 Area Productivity Manager

• Built and implemented sustainable labor strategies across four luxury & lifestyle properties in New York City (Park Hyatt New York, Andaz 5th Avenue, Andaz Wall Street, Hyatt Centric Times Square)

• Led respective hotel productivity meetings to drive compliance and accountability in scheduled hours, overtime, and hours per occupied room goals

• Directed daily labor progress reports, constructed weekly labor forecasts, and collaborated on monthly budgets for respective department heads and corporate teams

Assistant Purchasing Manager

• Appointed Hyatt Andaz 5th Avenue Brand Ambassador to represent, lead, and engage property stakeholders

• Led the Purchasing Department at a flagship lifestyle property for both Accounts Payable and Receiving functions

• Actively communicated with the Executive Chef, Sous Chefs, and the Culinary Department to proactively manage the integrity of ingredients according to NYC health code, inventory of all food and beverage products, and overall food cost percentages

• Managed vendor/GPO relationships, executed sustainability initiatives for the property, priced and sourced brand-specific products for seasonal menus, and spearheaded projects to streamline operational tasks and improve overall division flow through

• Directed package operating procedures to ensure efficient and safe protocols for both guests and colleagues Rooms Corporate Management Trainee/Intern

• Selected as Brand Ambassador out of ~100 person intern class to represent Hyatt on-campus, received priority property selection

• Completed a 7-month rotational program throughout all operational departments within the five-star five-diamond flagship property, while specifically managing and leading teams in Front Office and Housekeeping departments

• Managed productivity of a 50+ housekeeping staff by establishing work standards and procedures, administering the hiring and training process, and working closely with management to improve service and operational efficiency EDUCATION

Virginia Polytechnic Institute and State University, Blacksburg, VA May 2017 R.B. Pamplin College of Business, Bachelor of Science in Business

• Magna Cum Laude Cumulative GPA : 3.64

• Dual Degree: Business Information Technology Hospitality and Tourism Management

• Concentration: Operations and Supply Chain Management

• Virginia Blue Ridge Hospitality Association Feiertag Scholarship Recipient SKILLS/CERTIFICATIONS

• Proficient at Microsoft Suite, Tableau, Salesforce, Slack, Partner Central management, Opera property management system, Birch Street purchasing software, Event Management Systems, Kronos workforce management

• Marketing/promotion strategy, revenue generation, partner/vendor relationship management, data analytics/storytelling, market trends analysis/tracking, cold calling, B2B/B2C sales process, transformational leadership, e-commerce positioning, collaborative solutions selling, coachability, responsive communications

• Certification in Hotel Industry Analytics (CHIA), ServSafe Food Protection Manager

• Fluent in English, conversational in Cantonese and Mandarin Chinese INTERESTS

• Lead singer in soul/funk band (Pennrose Music), A Cappella (alumni of Juxtaposition, award-winning group with albums on Spotify), volunteer with local nonprofit (Send Chinatown Love), sushi and omakase creation, on-request piano/guitar livestreams

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