David Kenneth Zuckerman 310-***-**** adhqwh@r.postjobfree.com, NYC, NY

David Zuckerman is a trusted advisor to New York’s most complicated and challenging media and technology companies. Over the last decade he has built a reputation as a cross-functional Product Manager, Omni-Channel Media Technology Master Marketer, Data Scientist, and Prolific Writer-Researcher. He is an expert in advertising technologies, human behavioral change, software development, digital transformation, customer experience, enterprise social media, API development, CRM systems, audience segmentation, mass and targeted media, attributional and programmatic advertising, UX design, BLE-beacons, and then some. Past clients include Major Brands, News Media Organizations, Tech Start-ups, Capital and Security Exchanges, NGOs, SaaS companies, and Global Education projects. LinkedIn

Tulane University, (2009), Summa Cum Laude, B.S. in Marketing, B.A. in Marketing and English

Experience

CadBlu, VP, Head of Marketing and Product Manager [Office Closed due to COVID-19]

July 2019 - March 2020

•Digital Media and Marketing Lead for a B2B 3D printer supplier and dealer pursuing KPIs/OKRs related to growth. Clients include: Tesla, Apple, NASA, Tiffany & Co., Oracle, Nike, Mayo Clinic.

•Lead data-driven marketing and media strategy, application and execution leading to 1000% increase in qualified leads.

•Managed agency investment strategy, budget, media buying, SEO, display marketing, video channel, vendor partnered events. Cross functional project management. Development of services on a web and iOS app platform. Designed user experience workflows (Sketch).

•Handled all digital touch points: Wix, Squarespace, online chatbots and passive lead generation, Google Ads, Google Analytics, Youtube, Facebook, MeetUp, Instagram, Pipedrive CRM, etc.

•Launched a new website and increased traffic >1000% with industry intelligence, video content, client-account media services and partner programs

•Increased active email contact list by >100% with genuine community of interest.

•Tripled average in-person event attendance.

•Launched new business product for rapid prototyping on demand.

•Lead a remote and stratified sales and marketing department and as well as co-partnerships.

Math Magic Digital, Sr. Product Manager

Feb 2017 - August 2019

•Core leadership in data and intelligence for clients. Responsible for all deliverables: inception to delivery, strategy, requirements gathering, API/SDKs, user stories, testing & optimization.

•Lead product development for an audience data and human psychology insight product.

•Developed a new venture in personality audience data for human predictive modeling APIs with psychographics to enable deep personalization and understanding of optimal communications primarily run through social media. Objectives and Key Results related to brand and message sentiment.

•Consulted for governmental agencies and private corporations to adopt psychographic data as a leader for ad hoc problem solving and personnel management.

•Developed social media data-driven solutions for human behavioral issues specific for financial systems. Performed User Acceptance Testing (UAT). Wrote user stories. Designed user experience workflows (Sketch, Figma).

•Use of geospatial technologies (GIS, Google Maps, MapBox, ESRI)

•Published work on the use of psychographics for linguistic programming and targeting for media propaganda efforts within news, advertising, and assorted communications.

•Consulted on Netflix original ‘The Great Hack’

•Successful exit from sale of company.

Human Rights Watch (AB Partners), Sr. Product Manager

January 2019 - July 2019

•Drove product development, data science, media strategy and development strategy for a political market research product with in-depth adtech and media strategy integration for the world’s largest human rights group, a foundation with deep political aspirations.

•Built an omni-channel propaganda media strategy with voter-driven impact OKR/KPI data models focused in progressive political and socially-responsible NGOs.

•Built API-driven market research systems to measure political affiliation and mobility of opinion to drive behavioral change. (SQL)

•Collaboration with editorial teams to deliver the most potent messages to the best audiences.

•Regularly sold proposals actively to clients to directly increase recurring revenue.

•Uncovered new product and political rhetorical insights from social media data to optimize media production covering political, religious, and racial issues.

Dow Jones Innovation Lab @ Wall Street Journal, Product Manager

May 2018 - January 2019

•Ideated, strategized and road-mapped API product solutions in business intelligence, small business banking, streaming news and sports reporting while working with multidisciplinary coalitions and market research in an agile environment.

•Business Data strategy lead for use of data bases. (SQL)

•As leading product manager on several product projects, I set product vision, CX, goal setting, storytelling, API development, prioritizing, project execution, A/B testing, and roll-out. Designed user experience workflows (Invision, Figma).

•Lead research and ideation sessions with dozens of experts, users, publishers developers and executives. Worked closely with engineering.

•Translated between language of developers and language of users. Drove product enhancements and features with testing and data.

•Steer the overall design and development strategy by engaging business/technical leads, customers, etc to synthesize actionable product requirements.

•Research and measure the effectiveness of our monetization by defining and monitoring operational metrics for the team, running review cadences within team and with management, and collaborating with design, product, marketing leadership and engineering to understand our user needs and product capabilities

Plato, Product Manager

August 2017 - January 2019

•Lead product strategy and development for a global education and media platform partnered with the United Nation and World Trade Organization.

•Ideated and developed a social media platform for the developing world with APIs for scale.

•Partnered with major telecom chip manufacturer for exclusive territory agreement.

•Built product CX strategy roadmap including use of unmanned aircraft systems and telecom tech.

•Built and implemented media-based content strategies which serve consumer real needs in education, entertainment, etc.

•Wrote user stories, manage project execution, A/B test, wireframe, and define product roll-out strategies

GlassView, Business Development, Programmatic Product Strategy

Feb 2016 - August 2017

•Grew a start-up into a multi-million dollar B2B programmatic video vendor.

•Brought in over $2,000,000 in client campaigns. Acted as voice of customer experience.

•Built custom video media strategies for the world’s most admired brands with +85% renewal rate with inventory run across devices and inventories.

•Roadmapped product and business launch working closely with engineering teams to create new functionality, reporting and billing systems.

•Managed relationships with global brands and agencies to C-level decision makers.

•Engaged and closed on clients including Toyota, Progressive Insurance, pharmaceuticals and hospitals, Hermes Paris, Warner Bros, Focus Features, Allstate, Sony, John Deer, Wharton, Havas, Tiffany & Co., Diamond Producers Association, Adobe, Microsoft, Net a Porter, Cadillac, and LVMH.

•Leveraged and translated data analytics for commercial purposes and performance optimization to drive business efficacy, shopper experiences, advertising revenue and make product management decisions.

•Grew staff by 6x. Mentored and managed GlassView’s fledgling business development associates at home and abroad.

•Managed multiple advertiser and agency accounts while working closely with Operations teams on daily processes including campaign set-up, strategy, targeting, DMP/DSP data, tagging, designing players, media consulting, and all ensuring clients’ needs are met and goals exceeded.

•Represented GlassView at the Cannes Advertising Festival.

•Published thought leadership on major advertising industry sites.

Mount Sinai Health System, Communications Manager

July 2015 - February 2016

•As head of digital multi-media and communications for the growing healthcare system’s Human Resources team, Zuckerman developed and implementing internal and external strategic organization initiatives, content, tools, campaigns and presentation materials marketing the largest private employer in New York with the aim of improving consumer and employee experience for the full scale of The Mount Sinai Health System, which includes 7 hospitals, a top 20 medical school and over 37,000 employees.

•Drove health behavior change with active and targeted campaigns.

•Ran social media listening and monitoring program to improve internal company working environment.

•Launched social-engineered campaigns to drive employee health results and compliance.

•Advised for web, social media, marketing and social communications channels.

Cosmose, Director of Partnerships and Programmatic Product Strategist

August 2014 – June 2015

•Grew a 2 person start-up in IoT devices into a luxury client portfolio of over 2,000 stores serving retargeting campaigns across major ad platforms including Google Ads, Facebook, Instagram, in market advertising, etc.

•Marketed new business, sales, and strategic partnerships for a pioneering NFC and BLE-beacon ad-servicing demand side platform for digital/mobile advertisers correlated to retargeting from retail environments during a period of strong client growth and development.

•Road mapped and built strategy for global revenue channel expansion. Built thought leadership for the emerging IoT industry. Opened our Hong Kong office.

•Delivered globally leading client advertisers Hillary Clinton Campaign, American Apparel, J.Crew, Stella McCartney, and Harrods and relevant publicity.

•Successful exit.

American Apparel, Jr. Creative Director, Media Producer and E-Commerce Manager

July 2010- July 2012

•Built company social media with 10x increase across platforms: FB, Tumblr, Instagram, etc.

•Lead digital data driven transformation of the creative production and ad buying strategy for a globally recognized brand with over 1000 stores.

•Produced and executed over 100 advertisement campaigns for web advertising and social engagement.

•Instituted first social media analytics program company wide informing creative strategy and product vision.

Skills

3D Modeling, Adobe Creative Suite, Adobe Omniture, Advertising Analytics, Advertising Technology, Animation, Audience Management, B2B Sales, Balsamiq, BaseCamp, Business Development, Chatbots, Client Management, Confluence, Copywriting, DaaS, Data Science, Data Strategy, Digital Advertising and Marketing Strategy, Emerging Markets, Excel, Experiential and Content Design, Facebook Power Editor, Google Double Click, Graphic Design, InDesign, JIRA, Keynote, Kinja, Looker, Machine Learning, Magento/Shopify, Market Research, Media Buying, Media Production, Media and Content Strategy, Product Management, Programmatic Media, Publicity, SaaS sales marketing, Sketch, Social Engineering, SQL, Storytelling, Survey Modules, Trello, Videography, WordPress, ZenDesk and *and great taste.

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