Ranice M. Rogers

**** *********** ***** *******, ** 32825

407-***-**** (Mobile)

adhqba@r.postjobfree.com

Senior Sales and Marketing Executive successful in establishing the vision and strategies necessary to grow and expand or enhance any sales organization.

Expert at creating/capitalizing on strategic partnerships.

Excels at managing/partnering with all core business operations to significantly expand market share, brand awareness and generate sustainable revenue and EBITA gains.

A team builder with strong P and L and Operational Management skills.

Expert in Strategic Business, Marketing & Sales Planning

Total Multi-site Call Center Performance Management

ROI, Value Proposition & Profit Optimization

Strategic Alliance Marketing & Development

Operational Efficiencies Improvement/Management

Product Development/Pricing/Positioning and Execution

Reservation Usage Acceleration/Penetration

Emerging Customer Trends/Product Prioritizations

Training/Recruiting/Retention & Succession Planning Programs

February 2018-April 2020

June 2017-December 2017

Vice President of Marketing reporting to the CEO Thomas Morris

Club Exploria LLC

Responsible for all marketing divisions as well as Customer Support and Fulfillment

Including all Call Center Operations including:

Digital Media, online Marketing as well as Brand Awareness initiatives

Instrumental in securing the Naming Rights Partnership for the Orlando City Soccer

Stadium and branding it Exploria Stadium.

Consultant to the Chief Operating Officer of Wyndham Vacation Ownership- Mr. Geoff Richards

Created and launched a conversion raising call transfer initiative increasing close rate over 30% YOY on Wyndham Rewards calls.

Assisted in preparing sales presentations.

Increased WReward package sales over 35% vs other premium package offers.

Increased usage rate by increasing agent efficiencies in the Activations Group,

Increased Net Call % YOY.

Introduced a new marketing partner capable of providing over 1.7M new owner prospects in its first full year of transfers.

Improved call center morale thru increased Agent interaction, Contests and Recognition.

Contributed to new transfer verbiage creation, scripting and rebuttals.

A Complete list of Accomplishments is Available Upon Request.

Sept 2016-Feb 2017

Consultant to the Executive Vice President and Dir. of Business Development of Exploria Resorts – Mr. Juan Barillas and Mr. Santiago Creus

Reviewed all current Sales Processes and Implemented Revisions where Needed

Wrote all Sales Presentations, Verifications, Activations, Owner Marketing, Owner Referral and Inbound Radio Scripts

Revised Compensation Plans to Drive Performance

A Comprehensive List of All Accomplishments is Available upon Request

Consultant to the President of Take-A-Break Travel-Kevin Sheehan May 2-15/2016

Consultant to the President of Holiday Cruise Lines-James Verrillo July 2015/Sept. 2015

Fort Lauderdale, Florida

Increased sales 5%. Improved morale, revised training programs, improved customer service handling percentages and restructured inbound marketing management personnel.

Director of Sales and Marketing Jul 2012/Jan 2015

Orange Lake Resorts, Kissimmee, FL

Managed the Operations division of the Inbound Partnership Program between Holiday Inn Club Vacations and Intercontinental Hotel Group which generated over 1.6M new prospects for HICV.

Increased conversion efficiencies, hiring, recruiting, training, retention, recognition and rewards programs, and bottom line profit and EBITA contributions.

Managed the performance of over 150 Specialists and Supervisors.

Increased sales YOY, employee engagement and morale increased and overall culture improved to reflect the values and vision of the company.

ARDA Nominee for Call Center Management -2013

Vice President of Direct Marketing Nov 2006/Jan 2012

Hilton Grand Vacations, Orlando, FL

Overall Management of 2 Call Centers (FL and NV) with 700+ team members with responsibilities that included the development/implementation and execution of all inbound and outbound marketing programs and strategies.

Spearheaded the Marketing Partnerships Division (Call Transfer- a 24/7 operation), responsible for over $240MM in VOI Revenue in 2011.

Championed an efficient and sustainable Outbound telemarketing group. (Over 700 employees in 2 states).

Developed effective Inbound E-mail Campaigns driving response rate and conversions up.

Managed all aspects of the Customer Care division lowering the year over year cancellation rate of sales made inside of 45 days by 5%.

Managed reservation acceleration depts. producing an average usage rate of 65% for all package sales over an 18 month life.

Devised motivating and efficient compensation plans driving results in over 10 key behaviors ( package sales, conversion, tour by site, VPG by site, CXL rate, survey scores, talk time, retention, abandon rate, etc. for all depts. team members and management –over 300 compensation plans each year.

Increased Call Transfer call volume from 300K calls a year in 2008 to 800K in 2011 and expected over 1MM in 2012.

Increased package sales, tours and revenue by 200% in 3 yrs.

Lowered dropped calls from 28% to 5% in one month.

Delivered 35% over budget in vacation package sales, 17% over B in tours, 20% over B in Volume ($240MM with budget of $200MM), overall tour cost $240 lower than budget.

Call Center EOY profits were over $1MM each of my last two yrs.

Excels in the creation of all customer communications, media and print layouts, all legal and regulatory requirements.

Continued:

Hosted the bi-annual Rewards and Recognition event where excellence in sales and service are recognized and rewarded. Received Honorary Shining Star Award -2007.

Regional Vice President-Wyndham Worldwide–Margate, FL May 1995/Nov 2006

Overall responsibilities include development and implementation of inbound marketing programs designed to exceed targeted site tour goals. These include but are not limited to Marketing Partnerships (Call Transfer), Bring-a-Friend, Owner and Referral, Extended stay, Cruise marketing, DRTV, Internet, List Source and other programs.

Managed all aspects of the Customer Care division. Lowered Cancellation Rate YOY.

Launched Call Transfer group taking 40K calls in its first year to over 600K in its 4th year of Operation.

Delivered $500MM in Revenue and VOI Sales along with multiple milestones during 11 year tenure.

EDUCATION:

University of Miami

US-FL-Miami

CERTIFICATIONS:

Board Member of the Donald Slayton Children’s Foundation

Who’s Who of Executive Women’s Leadership

ARDA Nominee 2013

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