Paul Brandlin
760-***-**** adhq6q@r.postjobfree.com linkedin.com/in/paul-brandlin/
Digital Marketing & Sales Professional
Sales and Marketing Professional with over eight years of experience promoting a variety of products and services across multiple industries. Able to create and implement innovative marketing strategies, including building websites, launching new e-commerce platforms, supervising photo and video shoots, implementing a social media schedule, and performing A/B testing for social ad buys. Possess a strong work ethic and a knack for creative problem-solving. Key Accomplishments
● Moved a client’s industry segment website traffic ranking from last to second in 3 weeks
● Increased a client’s social media impressions by 176%, from 941K to 2.6M in one month
● Drove a client’s social interactions from 6K to over 16K per month, an increase of 173%
● Created and Implemented an innovative e-commerce strategy that doubled web sales within a year
● Creator & owner of a social media account affiliated with Barstool Sports, with over 500k followers
● Collaborated with professional athletes on their social media activity, events, and other promotions Skills & Technologies
Sprout Social
Google Analytics
Facebook Ads
Google Ads
Ecommerce Platforms
Wordpress
Photoshop
Final Cut Pro
SEO Tools
Professional Experience
Marketing Manager - Surftechnicians LLC, Carlsbad, CA 2017 - 2020 Manage the organization’s marketing initiatives, including social media, E-commerce, paid advertisements, website maintenance, and direct marketing.
● Performed daily social media scheduling through Sprout Social across all major online platforms
● Interface with sponsored athletes and other company collaborators
● Film, edit, and perform post-production of promotional videos for social media platforms
● Track paid social media ads for progress and growth while monitoring competitors’ promotional strategies and market share
Store & Purchasing Manager - Rusty Surf Shop, La Jolla, CA 2015 - 2017 Managed all aspects of the store's operations, including staffing, marketing, sales operations, purchasing, and accounting.
● Worked with vendors, managing product acquisition, product positioning, inventory turns and in-store promotions
● Managed the store’s local marketing, including social media, online videos, website, and blog Paul Brandlin
760-***-**** adhq6q@r.postjobfree.com linkedin.com/in/paul-brandlin/ Sales and Marketing Specialist - Archelon Enclosures, San Diego, CA 2014- 2015 Developed and managed sales relationships with the company’s distributors and resellers.
● Created and launched online marketing initiatives, including online advertisements, newsletters, social media, editorial posts, and event promotions
● Managed company events including trade shows, onsite promotions, and user experiences Digital Marketing Manager - i9Media Digital Marketing Agency San Diego, CA 2013- 2014 Managed the company’s largest account, handling the client’s social media planning, creation, and posting across six different platforms.
● Conceptualized different marketing strategies and promotional tools to build brand equity and increase market share
● Developed content for the client’s social media platforms
● Created & distributed a weekly and monthly newsletter template
● Compiled periodic reports of the client’s social media metrics, including website traffic and Google Analytics Education
Bachelor of Arts in Business Marketing
California State University-San Marcos, CA