Steve Smith

adhpzl@r.postjobfree.com 414-***-**** Linkedin Profile

CORPORATE MARKETING/COMMUNICATIONS LEADER

Global business-to-business and corporate communications leader with strong content, strategic, digital and integrated marketing skills. Experience backed with proven success in public relations, marketing, data driven solutions, issues management, stakeholder engagement, and sales support. Strong writing skills complimented with program management, teaming, leadership and interpersonal capabilities. Record of delivering high-impact strategically driven messaging, stories and campaigns in corporate and agency environments.

Rockwell Automation NYSE: ROK, Milwaukee (1998 – 2020) Progressively greater responsibility roles leading corporate, business and web teams for executing global marketing and public relations strategies for $6+ billion company. Global Web Content Manager, Global Marketing & Sales (2014 – 2020) Led global team to develop content and deploy consistent commercial marketing messaging strategy, stories and themes on the Rockwell Automation and Allen Bradley web platforms. While managing an average of 500 annual projects, regularly counseled with 100+ communicators across a matrix of global businesses and corporate functions on strategies to use web presence and technology for maximum customer-facing exposure, using analytics to drive decisions and validate results. Consolidated brand positioning for the Rockwell Automation sustainability report for greater impact with core audiences. Formulated external rebranding strategy and wrote copy for global introduction of FactoryTalk Software web site using new brand voice. Global Commercial Program Manager, Information Software (2006 – 2014) Managed highly matrixed team administering $1+ million communications budget supporting new product introductions to customers and sales teams. Served as lead copy writer for print, social and electronic content. Formulated and introduced concept of “Super Sessions," a high-impact customer-facing TED Talk-like presentation concept, synthesizing core messaging while optimizing executive impact through story telling. Drove global awareness and interest in brand by researching and writing captivating stories and content profiling customer successes published in a diversity of channels.

Media Relations Manager, Corporate (1998 – 2006)

Worked with CEO and senior leadership to create strategic corporate-wide thought leadership communications related to acquisitions, mergers, and technology advancements. Developed story lines, pitched core branding themes to local and national business and trade media. Made key ad and PR agency selections in Mexico, Brazil and Argentina. Wrote high-impact CEO articles and speeches for internal/external audiences. Led team focussed on foundational messaging and global brand positioning of Rockwell Automation following a period of business consolidation. STEVE SMITH resume Page two

Ad Agency + B2B Experiences

Leading creative public relations and ad agency teams to expand major global consumer and business-to-business brands.

Hanson-Dodge, Milwaukee

Account Executive & Copywriter (1995 – 1998)

Executed a $1.2 million domestic and international ad and marketing account for Trek Bicycle, design agency’s largest client. Led effort to promote brand positioning efforts centered on tailoring buying process to rider. Managed more than 100 projects annually and a team of 10. Wrote high-energy catalog and ad copy for key marketing tactics associated with Trek Bicycle and its brands. Bader Rutter & Assoc., Brookfield, WI

Public Relations Account Executive (1994 – 1995)

Implemented $250,000 commercial program for DowElanco, creative agency’s largest public relations client. Interviewed customers, and wrote, edited and produced widely respected magazine reaching critical client customer base.

Andrews/Mautner, Inc., Milwaukee

Account Executive (1990 – 1994)

Established public relations campaign and brand awareness for The Falk Corp., creative agency’s largest client. Interviewed key customers of Falk and wrote articles for major industry publications. Johnson Hill Press (now Endeavor Media), Ft. Atkinson, WI Assistant Editor (1988 – 1990)

Rental and Today’s Distributor magazines

Wrote timely and insightful feature content profiling successful business owners, and edited copy on industry leading, nationally circulated business-to-business magazines. ADDITIONAL WRITING EXPERIENCE

Published in national bicycling magazines, including VeloNews, BIKE, and Wisconsin Bike Fed. EDUCATION

Cardinal Stritch University, Milwaukee, WI, 2005 – 2007, MBA. Thesis on audience engagement techniques relative to marketing tactics. Eastern Illinois University, Charleston, IL, BA in journalism. Conversational knowledge of Spanish

HONORS AND AFFILIATIONS

University of Michigan, Ross School of Business – MBA thesis presented at the Marketing Science Conference.

Functional Yellow Belt certification – Created techniques to define, measure and control key process elements within the global marketing content development process. UWM School of Continuing Education – Improving marketing with advanced analytics techniques. HubSpot Academy — Social Media Certification

Public Relations Society of America – Bronze Anvil national award – RSTechED media relations. Accredited in Public Relations (APR) by the Public Relations Society of America.

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