Rachel Mackinnon

adhpze@r.postjobfree.com 847-***-**** www.linkedin.com/in/rachelmackinnon

EDUCATION

Major- Communication Studies: Political Communication

Minor- Women’s and Gender Studies

Bachelor of Science, May 2018

Illinois State University, Normal, IL

Certifications- Mental Health First Aid Certified, 40-Hour Sexual Assault Crisis Intervention Trained

Awards- Leader in Action Award 2017, Luellen Laurenti Scholarship recipient 2016, Class of 1986 Scholarship recipient

PROFESSIONAL EXPERIENCE

Promoting Awareness Victim Empowerment (PAVE) May 2019-Present

Director, Global Nonprofit Organization

Interview, onboard, train, supervise, and inspire a team of 13 volunteer interns to engage in outreach and grassroots organizing across the country to build PAVE's national resource helpline

Build relationships and provide oversight for PAVE's high school and college chapters across the United States, Canada, India, and Australia to form an international network of activists

Develop campaigns, curriculum, and provide education for K-12 students, colleges, military, and civic leaders

Created and executed a social media plan; grew PAVE's social following organically by 30.2% through campaigns, increased engagement, and content creation (Facebook, Twitter, and Instagram)

Write, edit, and publish PAVE's monthly newsletter, e-blasts, press releases, media alerts, blog posts, and organizational statements

Managed and marketed annual runway fashion show fundraiser, Runway to PAVE

Created and designed PAVE's new website at ShatteringTheSilence.org using Squarespace

Design graphics, flyers, and marketing materials for social media, campaigns, events using Canva

Spoke on behalf of PAVE to press and news outlets highlighting events, campaigns, and educational initiatives

Cultivate and manage donor relations via email, social media, and mail

Assist PAVE’s Founder in setting the strategic direction of the organization

Cannasexual, Ashley Manta April 2020-Present

Executive Intern, Los Angeles, CA

Write, create content and graphics for Ashley Manta’s multiple social media accounts

Stay up to date on trends in the cannabis industry to market Elevated Intimacy podcast

The Harbinger Group December 2019-March 2020

Project Assistant, Chicago, IL

Created graphics, social posts, and managed social media accounts for The Harbinger Group, Powering Chicago, and Golden Apple

Pitched local, hyperlocal, and national media outlets to secure client media coverage using Cision

Research communication trends to meet client needs

Lucky Brand Jeans May 2015-September 2018

Manager, Deer Park, IL

Managed and trained 10 associates to exceed sales goals through customer service and product knowledge

Calculated daily, weekly, monthly, and quarterly sales goals for associates and our collective team

Managed store Instagram, posted to market new products and promotions to clients

Northwest Center Against Sexual Assault October 2018- October 2019

Development and Fundraising Assistant, Arlington Heights, IL

Managed web content and developed social media plan to increase engagement and awareness

Organized and managed a committee of volunteers to help with fundraising and events

Represented organization at local community events

Coordinated, marketed, and fundraised over $39,000 for major annual benefit “Casino Night”

UNIVERSITY EXPERIENCE

Student Wellness Ambassador Team Fall 2015-May 2018

Executive Board (President), Health Promotion and Wellness, Illinois State University

Organized workshops, events and retreats to promote mental health and wellness

Created and managed a Facebook page to reach community leaders and more than 50 local organizations

Culture of Respect Leadership Taskforce January 2017-May 2018

Nominated Student Leader, NASPA, Illinois State University

Selected by department chair of Health Promotion and Wellness to serve as student leader on nationwide taskforce

Collaborated with a cohort of community leaders to create and implement a comprehensive, multi stakeholder approach strategically aimed to shift culture toward inclusivity

Feminist Led Activist Movement to Empower Fall 2014-May 2018

Executive Board (Secretary), Women’s and Gender Studies, Illinois State University

Organized and promoted special events for student body of more than 25,000 and raised funds for YMCA McLean County’s rape crisis center

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