Marketing Manager Sales
Resume:
MEDARDO S DEACOSTA, III
Unit *F, Cluster *C, Greenhills Heights Condominium
adhplm@r.postjobfree.com
OBJECTIVE: To be part of a multinational company where I can apply my expertise in Brand Management, Marketing Communications, Content Marketing, Trade Marketing, Market Research, Brand Activation, Digital Marketing, Advertising and PR.
EMPLOYMENT:
May 2020- GLOBE TELECOM
Present Trade Marketing Manager – CAMANAVA
Created New Normal Programs such as Globe Store On Wheels that helped sustain the presence of Globe Products in barangays and smaller districts. Included as well are unique programs such as #GlobeOnlineHarana to strengthen digital presence of our territorial distributors and to help foster positivity thus helping the brand image of Globe in the area
Handles the marketing requirements of broadband in CAMANAVA such as merchandising requirements, bridging programs, marketing budgeting, partnerships and sponsorships, campus connect executions, LGU relationship building and sales strategies.
Handles the marketing requirements of Globe stores in CAMANAVA such as advertising and promotional needs, bridging programs, marketing budgeting, partnerships and sponsorships, product launches, marketing events, and sales strategies.
May 2018- GLOBE TELECOM
April 2020 Trade Marketing Manager – Makati and Taguig
Handles the marketing requirements of eleven (11) Globe stores in Makati and Taguig such as advertising and promotional needs, bridging programs, marketing budgeting, partnerships and sponsorships, product launches, marketing events, and sales strategies.
Handles the marketing requirements of cluster prepaid in Makati and Taguig such as merchandising requirements, bridging programs, marketing budgeting, partnerships and sponsorships, campus connect executions, and LGU relationship building and sales strategies.
Handles the marketing requirements of broadband in Makati and Taguig such as merchandising requirements, bridging programs, marketing budgeting, partnerships and sponsorships, campus connect executions, LGU relationship building and sales strategies.
Launched partnerships with Shopee, ShareTreats, BLK 513, and Carmen’s Best to help with our programs.
July 2016- SKYCABLE CORPORATION
May 2018 Brand Manager
Led the 360-degree marketing and communications campaign for NETFLIX on SKY.
Led the 360-degree marketing and communications campaign for Game of Thrones with the objective that SKY wants to have the ownership of the season 7 of the very popular series.
Led the 360-degree marketing and communications campaign for several Pay-Per-View offers such as Pacquiao Vs. Horn, Star Cinema on SKY, Pinoy Pride boxing events and critically acclaimed MMFF and Star Cinema films.
Led the 360-degree marketing and communications campaign of ONE SKY. A new bundle offering three services from SKY. Handled all the ATL, BTL, OOH, Digital, PR, Brand Activation and sales requirements of this bundle. Since it was launched last October 16, ONE SKY is already 45% of SKY’s total new installs.
Lead the 360-degree marketing and communications campaign for SKYbundles Super Saver 3Mbps. This includes the ATL, BTL, Digital, Activation, PR and Sales requirements of the aforementioned product.
June 2015- SKYCABLE CORPORATION
June 2016 Brand Acquisition Officer, National – SKYbroadband
Handled the branding and communications requirements of a bundle product named Super Saver 1599 which already comprises 24% of new installs for SKYbroadband.
Handled the 360 degree marketing campaign for the launch of the high-speed plan 16Mbps that is now contributing 10% of new installs for SKYbroadband.
Handled the branding and communications requirements for the ultra-high speed plan 50Mbps that is meant to counter competition’s offer. It is already contributing 6% in the new installs plan mix.
Handled the high-tier marketing and acquisition efforts to increase penetration in gated villages and various condominiums and to increase market share in the ABC1 market.
Handled the branding and communications needs of SKYbroadband for the high-tier market.
Handled the 360 degree marketing requirements for the new thematic campaign of iWant TV to induce registration among existing SKYcable and SKYbroadband subscribers.
Aug 2011- SKYCABLE CORPORATION
May 2015 Regional Marketing Officer
Headed the production of marketing collaterals for the 14 regional systems such as flyers, portacs, vehicle and promotional banners and premium items.
Implemented various regional promos as acquisition efforts for both analog and digital systems.
Administered OOH and transit ad materials such as billboards, mall ads and jeepney toppers.
Handled the brand direction and marketing campaigns for iWant TV.
Liaised with various companies and partners for sponsorship requirements.
Formulated monthly and quarterly reports such as A&P expenditures, sales incentives reports and post-event analysis.
Oct 2010- SOLAR ENTERTAINMENT CORPORATION
Jan 2011 ETC and JACK TV
Junior Marketing Associate
Assisted the Marketing Manager in the overall marketing and creative operations of ETC and JACK TV.
Formulated, implemented and recommended campaigns for the channel using different media.
Dealt with all the third party entities that can offer and meet advertising needs of the two channels.
Acquired and recommended new and unique forms of ads and promos.
April- DIGITEL MOBILE PHILIPPINES, INC.
Sept 2010 SUN CELLULAR
Brand Activations Officer
Planned and implemented brand activation initiatives for Prepaid and Postpaid brands.
Launched Project 100, a freshman orientation partnership with 100 schools.
Managed and monitored monthly budget and spending per event. Screens and evaluates the Cost Estimates submitted by the 3rd party agencies.
Oct 2008- SM PRIME HOLDINGS, INC,
April 2010 SHOPPING CENTER MANAGEMENT CORPORATION
Brand Assistant, SM City San Lazaro
Handled various paper works such as Service Orders, Mass and Food Sponsorship letters and the like.
Handled creation of making marketing budgets.
Handled the 3 Day Sale branding and communications requirements.
Handled weekly marketing events.
2007- CENTER FOR POP MUSIC PHILIPPINES
2008 Training and Business Assistant
As a training assistant or vocal coach, I was assigned to guarantee both
an improvement in their singing and stage performance. On the other hand, as a business assistant, my job is to market our events and the other divisions of the company. Handling and directing events such as recitals, practicums, production concerts and minor/major concerts are also my assignments.
2007 UNIVERSITY OF ASIA AND THE PACIFIC
Marketing and Membership Coordinator (Business Economics Club)
Coordinated with the School of Economics in the marketing & design of training workshops and conferences such as the Mid-year Business Economics Briefing.
Helped organized events for BEC.
Managed and expanded the Non-BEC database.
EDUCATION:
2009 UNIVERSITY OF THE PHILIPPINES- DILIMAN
Strategic Marketing Course.
2003-2006DE LA SALLE UNIVERSITY-MANILA
Bachelor of Science degree in Commerce,
Major in Marketing Management, December, 2006.
Dean’s List: 3rd Term, SY 2005-2006.
Dean’s List: 2nd Term, SY 2006-2007
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