Sales Representative

CANNON E. FORTNER

*************@*****.*** 434-***-****

SUMMARY

Sales representative with proven results in start-up and established environments. Excellent written and oral communication, rapport building, and inquisitiveness.

EDUCATION

Virginia Commonwealth University, Richmond, VA May 2013

Bachelor of Arts in English with a minor in Religious Studies

EXPERIENCE

Sales Consultant, Trans-Atlantic Division, Southern Glazer’s Wine & Spirits, Denver, CO 2018-2020

Represented and specialized in both the Bacardi and Heaven Hill portfolios. Portfolios combined to include 100 products, and territory encompassed 60+ on premise accounts.

2019 Salesman of the Year Award winner.

Built new relationships in declining territory.

Secured features for holidays, events, and specific product blitzes.

Created new permanent menus for accounts that previously listed competitor products.

Implemented promotional events, staff training and dinner pairings.

Secured most new points of distribution in division.

Nurtured existing and established new relationships with assigned accounts, suppliers, brand ambassadors, and local sales reps.

Regional Sales Manager, Lumi Juice, Philadelphia, PA and Richmond, VA 2017-2018 Start-up organic juice company; initially hired as the Virginia Sales Rep; six months later promoted to Regional Sales Manager and asked to open the Philadelphia market while maintaining our current presence.

Opened over 30 new accounts in Virginia in approximately 3 months, while sustaining over 20 inherited accounts and establishing new relationship with UVA. Orchestrated and shepherded product demonstrations at larger accounts such as Whole Foods, UVA, and Elwood Thompson.

Increased sales in existing Virginia markets 416% in 3 months.

Facilitated relocation by coordinating distribution agreement with Produce Source for the Virginia market, supervising all sales responsibilities in VA, DC, and Philadelphia markets, driving delivery truck in DC and Philadelphia, and building manufacturing lines.

Acquired over forty accounts in Philadelphia in six months, including eight Whole Foods, the Di Bruno Brothers, the University of Pennsylvania, local farmers’ markets, Co-ops, and the Urban Outfitters HQ.

Conducted over two hundred product demonstrations to help support and maintain new accounts, encourage sales growth, and spread awareness of products in Philadelphia area.

Hired, trained, and led two marketing reps, overseeing over 20 demos per week.

Expanded sales in greater Philadelphia market from a $26,000 market annually to over $300,000 market annually in six months, while hiring and assisting reps in other markets and continuing to help organize and implement growth in the D.C. and Philadelphia markets.

Sales Merchandiser, Brown Distribution Company, Richmond, VA 2016-2017

Gained selling and merchandising skills in beer industry by executing sales plan.

Developed knowledge of industry and understanding of grocery business.

Brand Ambassador, Starr Hill Brewery 2015- 2016

Generated point of purchase sales by attracting customers, building rapport and persuading customers to try products as sole on-site brand representative for at grocery stores, bars, and military base.

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