Adrienne Latson

574-***-**** adhp9v@r.postjobfree.com

Skills & Proficiencies

Advertisements

Branding & re-branding

Communications

CRM

Digital marketing campaigns

Editing

Event planning & coordination

Marketing plan, creation & execution

Press events & interviews

Process & Procedure development

Project management

SEO/Keyword

Social media strategy &

management

oFacebook, Instagram, LinkedIn, & Twitter

Storytelling strategy

Strategic plan development

Website design and content

Writing

oAd copy, brochures, & posters

oMagazines, newspaper articles

Software Competencies

Adobe Acrobat

Adobe InDesign

Adobe Photoshop

Drupal

Dynamics 365

File Transfer Protocol Software

Google Analytics

Hootsuite

HubSpot

Mavenlink Project Management System

Microsoft Excel

Microsoft Outlook

Microsoft PowerPoint

Microsoft Project

Microsoft Publisher

Microsoft Word

Salesforce

Shopify

Social media analytics

WordPress

Education

Indiana University South Bend May 2009

Bachelor of Arts, English Composition

Minor, Mass Communications

GPA, 3.9

University of Notre Dame May 2016

Executive Fund Development Leadership Certificate

Cornell University Aug 2016

Marketing Strategy Certificate

Professional Experience

Project Manager Pathfinders Advertising & Marketing Agency 2019 to 2020

Project managed website development/website maintenance projects

Established project processes and procedures

Managed budget, resources, reporting for 30 projects

Supported client-facing efforts, internal-facing efforts

Transitioned department to a new project management system

Identified necessary steps to achieve completion of project

Interpreted client feedback, internal feedback to execute against

Capacity managed internal and external development resources

Marketing Manager The Lebermuth Company 2017 to 2019

Website relaunch/revamp, five-month project, resulting in 245% increase in direct + organic search traffic

Multiple print collateral projects (brochures, magazines, banners, sell sheets, etc)

Managed relationship and projects with external design firm

Trade shows, 12-15 per year

Synced & optimized systems and software to improve functionality, measurements, tracking

Manage $500,000 department budget, reduced annual budget by 28%

Trademark and product launch of new product

Video production project in Australia

Content creation for social media, web, print, internal communications

Established brand's key messaging, visual identity, voice, & tone

Workflows, funnels, email campaigns

Brought all designing/creating duties in-house

Serve on two advisory project teams

Work with all levels of stakeholders

Client-facing presentations, interactions

Manage two direct reports

Director of Marketing & Communications, Heart City Health Center 2015 to 2017

Increased reach and engagement on Facebook by 200%

Reduced website’s bounce rate by 30%

Increased visitors to website by 60%

Developed and executed strategic marketing plan

Created brand identity, brand positioning, and key messaging

Designed flyers, billboards, signage, business cards, and other collateral materials

Organized event for 200+ people

Generated all marketing content for web, social media, ads, print

Utilized digital advertising campaigns

Worked with a variety of diverse employees and patients

Staff Writer, Saint Mary’s College 2012 to 2015

Researched and interviewed sources and individuals for web

Created and implemented social media strategy (Twitter, Facebook, Instagram)

Wrote and edited webpage content, external marketing pieces, and alumnae magazine articles and features

Edited and proofread marketing materials, including ads, viewbooks, posters, and programs

Wrote for a variety of audiences: alumnae, faculty and staff, graduate students, potential

students, current students, community members

Authored articles for other publications including The South Bend Tribune and Today’s Catholic

Answered media calls and wrote press releases

Coordinated media events, such as news conferences and interviews

Commissioned photographs to illustrate the theme of web features and Courier articles

Developed and refined editorial direction of Saint Mary’s College The Courier

Coordinated with all levels of employees in the College community

Supported a capital campaign with marketing materials, events

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