Jenna Rose Schneider

Social Media Digital Strategy Public Relations

(914) 886 - 3607 adhp83@r.postjobfree.com Yorktown Heights, New York WWW.LINKEDIN.COM/IN/JENNA-ROSE-SCHNEIDER-AA454B7B/ Recommendations available upon request

EDUCATION

James Madison University

Harrisonburg, VA

2018

Dual B.A. in Communication Studies

& Dance

GPA: 3.7 Magna Cum Laude

SKILLS

Strategic & analytical thinking

Copywriting & content creation

Data analysis

Customer relation management

Mobile marketing

Critical thinking & problem-solving

Competitive analysis

Motivator of collaboration & team

building

Attention to detail

Time management & organization

Multitasking

Superior verbal & written

communication skills

LEADERSHIP EXPERIENCE

Public Relations Student Society of

America (PRSSA)

Director of Professional

Development

April 2016 - May 2018

AREAS OF INTEREST

Health & fitness

Dance

Photography

Travel

Furry four-legged friends

EXPERIENCE

Crestron Electronics - Rockleigh, NJ

May 2017 – October 2020

Associate Marketing Manager, Social Media January 2019 – October 2020

• Managed multiple digital campaigns simultaneously across top social platforms

• Facilitated daily management of cross-channel social media activity, aggregated content, copy, and digital assets

• Owned and operated content calendar across multiple platforms, executing via Hootsuite and Amplify

• Moderated user-generated content and messages appropriately based on company and community policies

• Assisted with crisis management and escalated appropriately

• Worked cross-functionally to manage company reputation, coordinate promotions, increase engagement, and grow community size

• Coordinated weekly, monthly, and annual reports tracking engagement metrics, KPI successes, and key insights; adjusted content accordingly realizing key learnings

• Realizing current circumstances, developed a nimble strategy with senior leadership to drive registration and participation in companies first-ever digitally hosted event, Crestron NEXT, which saw over 10k attendees globally

• Attended 25+ trade shows, liaised with clients, stakeholders, and managed live content creation

• Provided significant support to trade show/events team during events and corporate functions

• Worked as a liaison to the Summer internship 2019 and 2020 programs with over 140 total interns in multiple departments

• Responsible for coordinating monthly internal events for over 75 staff members; liaised with vendors, facilitated entertainment and managed budgets

Digital Marketing Intern May 2018 – December 2018

• Constructed, scheduled, and monitored messaging and assets for Twitter, Facebook, LinkedIn and Instagram; serving as the community manager with over 300k followers

• Created weekly and monthly social media reports that highlighted engagement, traffic, and trends

• Executed online marketing campaigns, effectively increasing followers by 15% over six months

• Developed strategy briefs and oversaw their execution for branding campaigns Public Relations Intern May 2017 – August 2017

• Generated press releases, newsletters, questionnaires, case studies, and trade show documentation

• Established and maintained external and internal communication calendars and media lists

• Researched, constructed, and distributed an eight-page company newsletter to 6k employees Aspen Heights Partners – Harrisonburg, VA

Marketing Associate / Social Media Assistant August 2017 – May 2018

• Delivered excellent customer service to 200+ residents through marketing and resident outreach

• Constructed, scheduled, and monitored content for Instagram account with 1,500 followers

• Promoted, organized, and orchestrated 10 resident loyalty events with outside vendors Capezio – New York, NY

Campus Representative April 2017 – May 2018

• Increased brand awareness through photos and videos to promote Capezio’s college campaign via multiple social media platforms

• Provided strategies to endorse products, increase sales, and overall college audience Buzz Creators Inc. – Valhalla, NY

Public Relations Intern July 2016 – August 2016

• Assisted in creating a marketing plan for multiple clients across the tech, beauty and hospitality industries

• Researched and developed new media contacts, blogs, and press lists

• Constructed copy and issued media correspondence, including press releases and media alerts

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