Renee La Vallee

Winnipeg, MB.

M: 204-***-****

E: adhoup@r.postjobfree.com

Summary:

I am a competitive and driven sales professional person with a clinical mindset and a proven track record of success, both individually as well as in a leadership role. I am looking to join a company that promotes independent thinking where I can play a key role growing and developing their sales strategy, while being based out of Winnipeg.

Professional Experience:

Elanco Canada, October 2019 – Present

Specializing in animal health prescription-based products for veterinarians.

Sales Professional – Companion Animal Business (Manitoba/Saskatchewan)

Responsible for sales, service and technical support to veterinary customers by conducting in-clinic meetings, training sessions, seminars, and dinner meetings for the purpose of maintaining and growing the portfolio marketshare.

Maintain a call routing schedule to manage a large geographical territory with 100+ prioritized accounts.

Perform cold calls, manage portfolio of 20+ brands, act as a resource for customer needs, submit direct orders.

Complete and execute a territory business plans with essential wins, implement brand strategies.

HUMN Pharmaceuticals, April 2019- Sept 2019 (Contract Position)

A start-up company based in Winnipeg with both a pharmaceutical and nutraceutical approach to over the counter products available in both Canada and the U.S. Net sales <$100,000.

Sales Manager – North America

Responsible for designing and executing two distinct product launch strategies for a nutraceutical sleeping aid dietary supplement and an over the counter (OTC) pharmaceutical topical analgesic cream to target naturopaths, chiropractors, independent pharmacies, and retailers in both Canada and the U.S.

Design marketing materials, sales aids, create a social media presence.

Develop training materials, research competitive landscape, establish key selling features and strategies.

Perform cold calls, emails, and drop ins for target cities.

Establish access to independent pharmacies, major retailers, distributors, and wholesalers.

Medicure Inc., July 2014 – December 2018

A pharmaceutical company based in Winnipeg focused on the development and commercialization of hospital IV injectibles and Rx cardiovascular therapeutics for the U.S. market. Net sales were $46 million, and during my tenure we grew our marketshare from 10% to 60% within 4 years.

Director of National Key Accounts, October 2017 – Dec 2018

Drive sales by establishing and maintaining highly effective business partnerships with distributors, group purchasing organizations (GPO’s), integrated delivery networks (IDN’s). I completed requests for proposals (RFP’s), contract renewals and amendments, and letters of commitment (LOC’s). I negotiated contract pricing and discounts based on forecasting models that would grow and maintain the business. My focus changed to include expanding our product catalog with generic and branded molecules while working closely with our manufacturing team.

Worked cross-functionally on a team to launch a new product within a 5-month timeline.

Lead new product commercialization and market preparation activities including sales strategies, oversights of commercial agreements, distributor relations and marketing efforts.

Research and evaluate new drug acquisitions, create project timelines for product launches.

National Key Accounts Manager, Sept 2016 – Oct 2017

Conduct sales calls, meetings, and presentations with key HCP’s to drive compliance and increase market share and revenue with national IDN’s. Identify accounts with the greatest opportunities for growth and work with the regional management team to implement new strategies. I also maintained all responsibilities of the Regional Sales Manager role while taking on national contracting responsibilities. Conducted interviews, terminations, performance evaluations, and salary reviews. Attended reverse expos, all GPO meetings, and national pharmacy conferences.

Negotiated a unique market share program that was considered the most successful GPO-wide program and grew sales from 35% to greater than 70% of the market within 5 quarters. This resulted in a 13% increase in quarterly sales from 2017 and throughout 2018.

Grew the national sales by 28% year over year from Q1 2016 to Q1 2017.

Achieved the regional territory target in Q3 and Q4 of 2017.

Regional Sales Manager, June 2015 – Sept 2016

Lead a team of 6 territory sales representatives which accounted for 40% of the company’s sales. Worked with the regional IDN’s to gain formulary status and pull through and contract compliance. Completed field training with all new team members, followed by monthly POA meetings to provide ongoing training, mentorship, and feedback. Included strategic goal setting, best practices, and time management support. Used CRM, Power BI, and Microsoft Excel to create quarterly forecasting for the region and each team member’s individual targets. Additionally, I was the Product Specialist for the 1-800 number and considered on call 24/7.

Achieved and exceeded regional targets sales in Q3 and Q4 of 2015 as the highest performing region.

Completed field training for 8 new Hospital Account Associates during company expansion.

Highest performing region in 2016 with a quarterly target average of 98% compared to the national average of 90%.

Hospital Account Associate, July 2014 – June 2015

Performed cold calls, onsite meetings, and clinic drop-ins within assigned territory. Maintained knowledge of current sales and promotions, product knowledge, clinical studies, and competitive products. Provided onsite product education to nursing staff in various hospital departments. Responsible for growing sales across all acute care hospitals within the southern states, travelling 50%.

Closed 3 large accounts within the first 6 months, given a 6-month sales cycle

Achieved target sales in Q1 and Q2 of 2015.

St. Boniface Research Centre, Feb 2008 – July 2014

Technician

Specialized in performing separation techniques using Gas Chromatography. As a member of the Institute of Cardiovascular Sciences, our lab focused on agri-food research. I participated in the design and analysis of human clinical trials, presented posters at international conferences, and trained several summer students, and international medical students. My contributions have been published in 6 peer-reviewed articles.

Maintain, operate, and design unique protocols using Gas Chromatography.

Analyze, identify, and quantify the complete fatty acid profile.

Perform data entry, and statistical analyses.

Education, Training and Professional Development:

Bachelor of Science Degree, University of Manitoba, 2006

Chemical and Biosciences Technology Diploma, Red River College, 2009

Leadership Development Program, Bioscience Association of Manitoba, 2017

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