Social Media Digital
Resume:
MATT
BROWNLOW
MATTHEWBROWNLOW.COM
Morgantown, PA 19543
adhnq7@r.postjobfree.com
Objective
Recent communications graduate seeking a fulltime, entry-level position or internship. Searching for a creative position in a collaborative work environment that fosters a positive team dynamic.
Experience
STYLE GIRLFRIEND Social Media Coordinator
MAY 2020 - AUGUST 2020 New York, NY
• Assisted the management of social media platforms including Pinterest, Insta- gram, and LiketoKnowit
• Increased social media following by 160% on specific platforms and raised engagement by 9% on the platforms with the most impressions
• Managed KPI’s for affiliate marketing platforms and developed programming to reach weekly/monthly goals which increased commissions by over 17%
• Create digital graphic content that aggregate content and products THON Media Relations Captain
SEPTEMBER 2019 - MAY 2020 State College, PA
• Garnered over 75 million impressions by assisting in the facilitation of print, web and broadcast interviews
• Maintained positive relationship with local news and media contacts
• Creatively pitched coverage of events and year-long efforts to local and na- tional media and supplied press releases and media alerts
• Developed and led media training programs for 700+ student volunteers Publication Management Captain
SEPTEMBER 2018 - MARCH 2019 State College, PA
• Wrote and curated THON’s annual magazine, the Diamond Guide (DG)
• Externalized the DG by adding features that aimed to educate a broader audience about THON’s year-long efforts
EDUCATIONAL HOUSING SERVICES Brand Ambassador
JUNE 2019 - MAY 2020 New York, NY
• Created original photographic and promotional content to be posted across social media platforms
• Participated in Instagram Story takeovers with top engagement reviews
• Assisted in the development of the website homepage visual rebranding KENNETH COLE PRODUCTIONS Photo Studio Intern
JUNE 2019 - AUGUST 2019 New York, NY
• Prepared and facilitated model castings for web editorials and e-commerce shoots while maintaining positive relationships with agency contacts
• Assisted on the set of both video and photo web editorial shoots
• Constructed organized shot lists and week-by-week’s for the creative team VALLEY MAGAZINE Photo Director
SEPTEMBER 2018 - MAY 2019 State College, PA
• Executed a multitude of my own print assignments in multiple print issues including cover shoots, fashion spreads, beauty spreads and feature articles
• Lead a team of photographers to produce weekly digital content for social media platforms and web publication
Education
PENN STATE UNIVERSITY
Digital & Print Journalism Photography
SEPTEMBER 2016 - MAY 2020 University Park, PA
Concentration in Entrepreneurship & Innovation
Skills
Media Relations
Social Media
Adobe Lightroom
Photography
Reporting
AP Copy Editing
Adobe InDesign
Google Suite
Microsoft Suite
Content Management Systems
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