CIRRICULUM VITAE
My name is Portia Metedi Tsela, a daughter, sister, mother, creative and entrepreneur. I am an experienced Art Director & Designer and a qualified Bachelor of Arts Communications Management graduate, specialising in creative brand communications. My core function is to provide high-level coordination, strategic planning and technical expertise to ensure effective management of the planning and implementation process of the business strategy. In addition, I overlook all creative and design concepts, artwork, proofs, layout and presentations produced for clients, and ensures all collateral falls within their brand identity. I have worked in the marketing industry as a Graphic & 3D Designer, Project Manager and Events Coordinator. My duties have included liaising with high profile clients, while ensuring all clients’ needs are met and fall within branding regulations to create brand synergy. I am a creative at heart and feels that inspiration, determination and thinking off the page is key to a successful career in the creative realm. Though I am open-minded, I believe firmly in being professional and consistent in every task delivered and maintaining a high standard of work. My mantra is “Breathe inspiration and bleed creativity”. BACKGROUND
2
NAME Portia, Metedi Tsela
ID NUMBER 840**********
GENDER Female
MARITAL STATUS Single
LANGUAGES English, SiSwati
DRIVERS LICENCE Code 8
CONTACT NO +27 (0-61-372-****
EMAIL ADDRESS adhn2b@r.postjobfree.com
INSTITUTION Uplands College
YEAR 2002
SUBJECTS ENGLISH (HG) PHYSICAL SCIENCE (HG) BIOLOGY (HG) MATHEMATICS (HG) AFRIKAANS (HG) ART (HG)
QUALIFICATION
OBTAINED
SENIOR CERTIFICATE WITH FULL EXEMPTION AND ONE DISTINCTION EXTRAMURAL
ACTIVITIES
Captain of 2nd Team Hockey and assistant coach at Uplands College PERSONAL INFORMATION
EDUCATIONAL BACKGROUND
SECONDARY EDUCATION
3
INSTITUTION Vega The Brand Communication School
YEAR 2005-2007
COURSES
COMPLETED
HUMAN COMMUNICATIONS CRITICAL CONTEXT (1, 2 & 3)
APPLIED BRANDING AND
MARKETING (1, 2 & 3)
INNOVATION, BUSINESS &
ENTREPRENEURSHIP (1, 2 & 3)
CREATIVE DEVELOPMENT VISUAL COMMUNICATION (1, 2 & 3) WRITING SKILLS DRAWING SKILLS
DIGITAL SKILLS (1, 2 & 3) PERSUASIVE COMMUNICATIONS QUALIFICATION
OBTAINED
BACHELOR OF ARTS IN COMMUNICATIONS MANAGEMENT
SPECIALISING IN CREATIVE BRAND COMMUNICTIONS
EXTRAMURAL
ACTIVITIES
Represented Vega The Brand communications School in Action Netball INSTITUTION Shaw Academy
YEAR 2018
QUALIFICATION
OBTAINED
DIPLOMA IN DIGITAL MARKETING
INSTITUTION University of Cape Town
YEAR 2003-2004
COURSES
COMPLETED
ACC106 FINANCIAL ACCOUNTING BUS110 THINKING ABOUT BUSINESS ECO110 MICROECONOMICS ECO111MACROECONOMICS
INF102 FOUNDATIONS OF
INFORMATION SYSTEMS
STA100 STATISTICS
STA101 STATISTICS BUS221 THINKING ABOUT BUSINESS II CML104 BUSINESS LAW I ECO203 ECONOMICS 203
EXTRAMURAL
ACTIVITIES
Cheerleader for UCT Basketball Team
TERTIARY EDUCATION
4
• INTERNSHIP WITH ADVERTISING AGENCY STICK COMMUNICATIONS
(NOVEMBER 2007)
DUTIES
Advertising
Art Direction on advertisements for clients
Differentiating brands from competitors
Providing Advertising campaigns for clients
Product knowledge and promotion
Understanding consumer needs and communicating ways to fulfil those needs.
• GRAPHIC DESIGNER FOR MANAGEMENT PULSE MAGAZINE
(JUNE 2008 – JUNE 2009)
DUTIES
Conceptualizing of design and layout of each issue. Liaise with editor and get clear understanding of issue theme Prepare comprehensive layouts and designs according to issue theme and magazine look and feel
• GRAPHIC DESIGNER HP PRINT STATION/ CHANNELWARE NELSPRUIT
(6 JULY 2009 - 31/03/2010)
DUTIES
Attend to customer enquiries
Liaise with clients to get a clear understanding of their visual communication requirements Prepare comprehensive layouts and designs according to the customer’s requirements Use computer- generated imagery techniques
Quotations to customers on all services offered
Get clients design approved and signed off
Prepare designs for final print
Oversee all design production stages including arranging and supervising printing and finishing
Ensure customer billing stays up-to-date
Build a professional relationship with customers
WORK EXPERIENCE
5
• 3DDESIGNER, PROJECT MANAGER AND EVENTS COORDINATOR FOR TUNGSTEN DESIGN
(APRIL 2010 – SEPTEMBER 2015)
DUTIES
Involved in the designing and production of Advertising materials Event planning
Branding
Exhibition stand designs
Product and brand launches
Liaise with clients to get a clear understanding of their needs Understanding consumer needs and communicating ways to fulfil those needss
• MARKETING COORDINATOR FOR THE FORUM COMPANY
(OCTOBER 2015 – FEBRUARY 2016)
DUTIES
Responsible for assisting the Marketing Manager in building and enhancing The Forum Company brand through brand communication, social media interaction, marketing the business to new/potential customers and developing new innovative marketing strategies across all four of the Forum’s brands.
• CREATIVE & DESIGN MANAGER AND STRATEGIC SUPPORT FOR RED CARPET MARKETING
(NOVEMBER 2016 – MAY 2017)
DUTIES
Provide high-level coordination, strategic planning and technical expertise to ensure effective management of the planning and implementation process of the business strategy. Overlooked all creative and design concepts, artwork, proofs, layout and presentations produced for clients, and ensures all collateral falls within their brand identity. Management of team
• OWNER & CEO OF GWEDI TRADING
(CURRENT)
Please visit my parked site www.gweditrading.wixsite.com/website for more information. Worked as creative consultant for BMGLOBAL PTY(Ltd) (April 2018 – June 2018) WORK EXPERIENCE
6
• MANAGER AT EMAWENI LODGE (CURRENT)
DUTIES
Attend to all guest enquiries
Management of all hospitality staff
Quotations and Invoicing to customers on all services offered Al other office administration
Facilitate all branding and design for establishment
• MS POWERPOINT / MS EXCEL/ MS WORD/ OUTLOOK
• ADOBE: PHOTOSHOP, ILLUSTRATOR, INDESIGN
• MACROMEDIA: FREEHAND
• COREL DRAW 14
• TURBOCAD 17
• BRYCE
• KEYSHOT
Good communication skills
Good organizational skills
Loyal
Honest
Able to work under pressure
A very committed and passionate person
Very creative
Extremely determined
Good writing skills
Able to work well in group situations
Able to generate new ideas to solve old problems.
COMPUTER CAPABILITIES
PERSONAL
STRENGTHS
7
THANK YOU
THANK YOU