RAVEN WILLIS

**** ***** **** *******, ** · 336-***-****

adhn18@r.postjobfree.com · Linkedin.com/in/raven-willis · Digital Marketing professional with 3+ years of professional social media management experience and 5+ years of professional customer service experience. EXPERIENCE

01-2020 – CURRENT

MARKETING ASSOCIATE, ARAMARK HIGHER ED

• Marketing Research/Data collection by hosting Focus groups, surveying, campus mapping, trend development, Gen Y research, competitive pricing analysis, etc.

• Increased social media presence by 18.78%

• Develop new strategies and tactics for promoting existing or new locations, to enhance sales and customer satisfaction

•Increase student satisfaction on guest surveys by 10%

• Development and execution of annual meal plan campaigns, including oral and written presentations, to various target groups (e.g.; on-campus residents, commuters, faculty & staff, etc.)

•Surpasses target Meal plan sales goals 2 semesters in a row

•Managed Special events, promotions, marketing collateral, media interaction, public relations, etc.

• Managed and lead a group of student peer marketers teaching them different skills related to our job.

• Interaction with clients, university department heads, student organizations, community groups, etc.

•Manage social media, email marketing, and analyze engagement data. Planned and executed social media contest and giveaways.

•Planned and executed monthly events or limited time offer promotions 02-2019 – 12-2020

HR OFFICE ASSISTANT, ARAMARK HIGHER ED

• Trusted with confidential employee records for over 800 employees while managing and organizing a transition into a new filing system which sped up filing production by 5%.

• Organize and run orientations for up to 15 new employees twice a week, introducing new instructions and a more efficient process.

• Utilize Kronos in updating timesheet information as well as regular office duties such as making copies, making and answering the phone calls.

07-2019 – 12-2019

SOCIAL MEDIA COORDINATOR, HARTWELL MARKETING

• Create and execute client social media marketing plans and content calendars.

• Strategize social media content production and scheduling for Facebook, Instagram, Twitter, LinkedIn, and other media accounts for multiple business clients leading to an average increase of 40% in social media traffic.

• Generate, edit, publish, and share social media content daily according to established plans and approved content calendars (original text, images, video)

• Find articles, stories, or other resources that are relevant to the client’s customer base and create posts that invite conversation and interaction.

• Build meaningful connections with our clients’ online communities and encourage engagement and dialog.

• Moderate user-generated content and messages appropriately, based on company and Community policies

• Assist with crisis management, bad reviews, and negative news communications

• Track social media insights using in-app tools, Google Analytics, and other software 01-2018 – 03-2019

2

SOCIAL MEDIA COORDINATOR, CLEMSON UNIVERSITY STUDENT AFFAIRS

• Manage social media planning for execution of marketing strategies and branding management on Google sheets/ Microsoft excel editorial calendar

• Implement marketing and promotion tactics that led to a 30% increase in social media traffic.

• Monitor online presence of department brand and engage with users, strengthening student-department relationships.

• Assist the photographers, video editors, and graphic designers to create content. Including set up, produce, and assistance in the editing of social media videos

• Utilized social media tools in tracking social analytics and introduced a more efficient way to track analytics

• Engage in weekly meetings with Clemson Executive staff EDUCATION

FROM 01-2017 TO CURRENT

B.A. COMMUNICATIONS, CLEMSON UNIVERSITY

3.0 GPA

06 2014

HIGH SCHOOL DIPLOMA, WALTER HINES PAGE HIGH SCHOOL 4.7 GPA, International Baccalaureate Diploma

SKILLS

• Proficiency in Social Media marketing, branding, and analytics

• Advanced knowledge in Adobe Premiere and

familiarity with Adobe Photoshop, Lightroom and

Illustrator

• Proficient in the graphic making website Canva

• Advanced use in Microsoft Word, PowerPoint,

and Excel

• Novice in C, C++, and web design

• Planning and running events physically and

virtually

ACTIVITIES

Media Director - Clemson University Central Spirit (Athletics Club)

• Manage social media and branding across Twitter, Facebook, Snapchat, and Instagram platforms. Including creating graphics or snapchat filters, taking and editing pictures, or filming and editing videos.

• Marketing T-shirt sales and Central Spirit events using social media graphics and engaging social media contest

• Implement marketing and promotion tactics that led to a 60% increase in social media traffic and engagements.

• Organize Google excel priority sheet for 300+ members and 100+ events

• Managed student organization with over 300 members including a small committee of members assisting with my position.

• Designed and ordered promotional items such as eye blacks and temporary tattoos

• Assist in Clemson Athletic events such as football/basketball game-day operations, Clemson homecoming, and Clemson's First Friday parade.

• Organize and attend weekly board and organizational meetings (including executive meetings with ESPN and ACC Network).

AWARDS

• Employee of the Month - October 2018 employee of the month for Clemson Student Affairs.

• Upic Intern Spotlight - April 2018 Intern Spotlight of the month in Clemson UPIC Newsletter

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