M A R Y – C A T H E R I N E C A N A V A N
C O N T A C T
adhmno@r.postjobfree.com
MaryCatherineCanavan.com
E D U C A T I O N
Michigan State University May 2020
Bachelor of Communication
Social Influence Concentration
Minors in Public Relations & Sociology
A C T I V I T I E S
Undergraduate Communication
Association
April 2019 – May 2020
bSmart Guide Internship Committee
April 2019 – May 2019
bSmart Guide Advisory Council
January 2019 – May 2019
Female Founder’s Fund: F3 Fellow
August 2018 – May 2019
VIM Magazine
August 2017 - May 2020
National Society of Collegiate
Scholars
August 2016 – May 2020
Alpha Xi Delta Sorority
August 2016 – May 2020
L E A D E R S H I P R O L E S
Communications Vice President
Lambda Pi Eta
August 2019 - May 2020
Social Media Director
Undergrad Communication Association
August 2019 – May 2020
Electronic Communication Director
Alpha Xi Delta Sorority
January 2019 – December 2019
Recruitment Logistics Team
Alpha Xi Delta Sorority
May 2019 – October 2019
External Marketing Director
Alpha Xi Delta Sorority
January 2018 - December 2018
A W A R D S
Scholarships
The Terri and Tami Inch 2019-2020
The Susie Pitzer Spartan 2017-2018
Deans List
SS17, FS18, SS19, FS19, SS20
E X P E R I E N C E
Assistant – RENNA Jewelry
August 2020 – Current
Accountable for creating memo’s for clients, managing wholesale accounts, tracking payments, and managing new partnerships with companies Manage client and press trunk shows in addition to reaching out to potential companies to carry the brand and wholesalers to source materials Maintain product knowledge and clientele relations through CRM platform Assist with social media accounts (engagement, editing, management, content creation) Public Relations & Marketing Intern – Millennial PR October 2019 – May 2020
Responsible for updating and writings press lists, social media posts, status reports, press releases, film materials, and wrap reports for clients Additionally responsible for reaching out to press and critics for reviews of film projects Communication Assistant – Michigan State University IT August 2019 – May 2020
Offer support to the professor’s on MSU’s campus concerning technology and communication assistance for lectures to ensure efficiency of the classroom Manage a multitude of remote and local lectures being presented on campus Marketing & Sales Campus Leader – South by Sea
March 2019 – May 2020
Head of recruiting and training campus managers for Michigan State along with managing marketing efforts through Instagram
Developed a system to ensure the entirety of campus had a knowledgeable and eager manager to contact for inquiries or questions regarding orders Public Relations Intern – Dirt Hill Records
May 2019 – October 2019
Extend brand partnerships and opportunities to indie artists within the Nashville area Assist with planning, collaborating, and marketing weekly pop music talent event Engagement & Development Intern – Consolidated Shoe Company (OTBT) April 2019 – August 2019
Expanded the growth and enrollment of the OTBT sorority philanthropy program across the country through research of target market by branding tactics to ensure focused outreach on goal audience
Propose and develop marketing plans for an OTBT campus ambassador program and trade show focusing on investment benefits and outcomes
Marketing Campus Intern – bSmart Guide
August 2018 – May 2019
Create campus connections among various university organizations to reach bSmart’s focus audience while sharing brand mantra and goals Assisted in the development of proposals on how to change, adapt, and market bSmart for target audiences needs and goals to be reached
Sales Campus Manager – South by Sea
August 2018 – March 2019
Expanded organization by implementing social media presence while collaborating with various organizations to create designs, implement budgets, order and disburse apparel while driving sales to reach quota
Marketing & Editorial Intern – bSmart Guide
May 2018 – August 2018
Extended offers of partnership with brands, influences, and corporate companies Performed weekly article edits, fact checks, and revisions for team members while overseeing and approved website material aligning with brand