ROBIN TYSON

Georgia Avenue, Silver Spring, MD ***02

202-***-****

adhm2i@r.postjobfree.com

If social you're media looking banter, for a then communication look no further. specialist Strong that writer loves with curating driven high-analytics, quality that public is ready relation to champion campaigns your mixing campaign! it up with a splash of CORE COMPETENCIES

x x Media Communication Relations Strategy Strategy x x Project Event Planning Management

x x Press Google contacts Analytics

PROFESSIONAL EXPERIENCE

Public Relation Specialist (contract) American Nursing Association (Quadrant) Silver Spring, MD February 2020 to April 2020 x x x x x x x Manage 2020. Utilized and Worked writing Contributed Self-Developed Flexible, well deadlines. starter, with https:honoring project all with detail-individuals a elements work /to variety members /www.projects oriented, management the as of part nursingworld.of award at materials recognition of in all juggled of internal the levels a recipients. skills, team Communications multiple including across departments org/and activities excellent independently ana/the priorities news association. national-for listening, Department, and its releases, national and external awards-with written deadlines, bios, sensitivity awards such vendors, program/ and talking as and oral program, writing, including points, to utilized communication organizational proofreading scripts which excellent leading culminates and skills the and interpersonal video and production branding as media content in well a recognition as relations, protocols. skills of preferred. an a attention video in order as event and needed. to to script in details work June Interim Communications Director Center for Applied Linguistics (Creative Circle) Washington, DC October 2019 to January 2020

x x x x x x x x Center Maintenance Utilizing Center Design Integrate/S ppor ing Measure Edit support communication for for and staff (analytics EMMA) cross-Applied Applied print CAL ǯ to and execute promote collateral support media and and Linguistics Linguistics materials maintaining evaluate special relations, Center for for www.website social Center written events, CAL for press and CAL.Applied online media, for maintenance by update and org releases, Applied staff and conferences. Facebook, and Linguistics he and print for Linguistics, a emen ǡ organi a ionǯ ensuring micro-and communications Twitter, Ȉ content Working sites all including media and such communications development da aba e. i h YouTube li ǡ as and brochures, www. endor ǡ and media accounts. calsolutions.collec ing using incl ding adhere relations publications, EZ publishing media to org eb i e the men ion organizationǯ and for de eloper ǡ event www.Ȉ invitations. cal le org. graphic g ide and, Public Relations Manager/Communications Specialist Consultant Tyson Creative, Atlanta, GA March 2017 to September 2019

x Developed and executed a digital campaign for Live Nation, AEG Live, Shaquille, Michael Baisden, National Coalition of x x x x x NegroWomen, Increased campaigns, Evaluated input Generated Developed, Developed, communication regarding brand events high-posted, edited developing that and impact community awareness and and gains and outreach made implemented brand editorial administered the recommendations and relations public's messages, plans credibility placement and webinar or efforts. website special implementation and for in providing presentations, content, consumer for TD interest Jakes, future research press group's and and strategy. improvements. to Congressman trade outreach. compile attention. communication publications a Provided creative Hank Johnson channels story. support by for ideating for target employee audiences, communication communication handle all and News x x x Producer Wrote control Wrote Coordinated and scripts room. CBN previewed with for News air reporters and August news make & scripts, 2016-videographers sure coordinated all March stories 2017 on are the breaking as development up to news, date as live of possible stories shots and with and developing format. the newest stories, details. supervise newscast from x x Worked Planned integrity directly and and researched accuracy with Senators, special Legislative, segment interviews and Congressional to develop staff stories to achieve and determine fast paced order breaking of daily editorial news. Verified news data Media Relations Specialist MA 360 July 2011- July 2016 x x x x x x Developed supporting Performed Coordinated for Packaged Implemented various Traffic clients. increased social and and research events, news revenue wrote media implemented 54.releases, industry, 4% to public sites, gains prepare for while relations clients fast and talent press required paced clearly brand via and strategies press social media corporate awareness identifying communication releases media responses, for the initiatives. through respective strategies, and entertainment marketed press material social utilizing influencers. packets media and materials group, news and YouTube, by reality, placement writing for releases campaigns, Facebook, music quality of stories and content providing Google, comedy in national and and show, a engaging clearer Twitter. trade as well line posts publications of as sight. to News Producer Experience:

Producer NBC/CNBC- New York/New Jersey 2006-2011 x Coordina ed i a and ec red in i a ion for ne ork field cre and all global and orld ide ra el for cre cond c ing foreign ra elǤ

x Spearheaded i h Da eline and MSNBC for Field Opera ion Ǥ x Prepared pre en a ion and mon hl repor a i per ained o field opera ion Ǥ x Gro nd Zeroǡ Afghani an and he Middle Ea ǡ Democra ic Na ional Con en ionǤ x Coordinated business affairs, with legal, on-air post talent production to prioritize to disseminate and maximize pertinent participation information. in publicity activities. Direct contact with producers, Radio x x x x & Developed 33% Travelled Developed controlled Sourced Television quarterly and nationally media and communication Campaign coordinated growth facilitated outreach. and based internationally press press projects on events interviews, google and screenings, analytics. executed to meet briefings, with media junkets, media clients plans, premiers. teleconferences, and for deliver TV, radio, clear press and company campaigns, conferences, messages. increasing radio media client tours exposure and other up to Public Relations Communicator

x Developed communications strategies and programs, including project timelines. x Worked with management to identify trends and developments that might influence PR strategies x Worked demographics, within increasing budget parameters revenue 30% to develop in four and quarters implement marketing strategies by analyzing key data and consumer x Proficient interviews as with the company primary PR executives point of and contact experts for fast paced incoming media calls, including requests for meetings and x Developed resolving concerns. and deepened community relationships with key customers by closely monitoring projects, information and Communications Manager/Team Lead

x x x x x Developed positioning, Developed Managed Directed Assisted in hiring, internal integrated and standardization key implemented training messages, communications communications and and of performance communication employee specific including plans tactical communications evaluations production to strategies recommendations analyze for and and and marketing information document management and corporate programs. sales of newsletters staff objectives, target audiences, strategy and EDUCATION

N ack Collegeǡ N ack Ne York

Bachelor of Ar

TECHNICAL SKILLS

WCAG 2.0 Guidelines EZ Publishing Skilled in CS Photoshop, CRM Management, CMS Drupal, EMMA and Adobe Creative Suite VLC Player, MS Office Database Management and Graphic Design HTML/CSS Hoot-Suite Sprout So