Social Media Marketing

Jenna Kaufman

** ********* ****, **********, *** York

631-***-**** adhlze@r.postjobfree.com

EDUCATION

Siena College, Loudonville, NY May 2020

Bachelor of Science in Marketing, Minor in Entrepreneurship GPA: 3.45/4.0

SPECIAL SKILLS

• Certified in Google Ads and Google Analytics.

• Certified in Collaborative Institutional Training Initiative for human subject research.

• Proficient in Microsoft Excel, Word, PowerPoint. EXPERIENCE

Walkspan, New York, NY June 2020 – Present

Market Research Intern

• Perform research on market conditions, and developed reports for both small and medium sized business owners and venture capitalists.

• Compile a full directory of potential investors and clients.

• Assist in marketing analysis to gain insight on competition and consumer insight data.

• Conduct market research projects to determine key demographic purchase decisions.

• Maintain company’s social media accounts and handle content creation. Siena College Annual Fund, Loudonville, NY November 2019 – June 2020 Social Media Content Intern

• Manage the day-to-day publishing across the Annual Fund’s social media channels including Instagram, Twitter, and Facebook.

• Compose and edit posts, messages, and photos for Facebook, Instagram, and Twitter pages.

• Track, run, and manage social media contests that lead to a 10% increase in engagement on Instagram.

• Increase follower count on Instagram by 387% within the last seven months. Siena College Annual Fund, Loudonville, NY September 2017 – May 2020 Student Development Officer

• Call constituents (alumni, parents, friends, faculty) to acquire, renew, and increase charitable donations.

• Handle personal, donor, and financial information with confidentiality.

• Serve as an ambassador to Siena by openly communicating with past and potential future supporters. Mercer, New York, NY June 2019 – August 2019

Marketing Analyst Intern

• Create and peer review internal materials including presentations, reporting documentation and briefing forms.

• Conduct competitive analyses and update department monthly on new trends.

• Prioritize website enhancements and coordinated projects with web team.

• Partner with Mercer’s design, web, and social media team to develop and promote Mercer’s brand.

• Collaborate across internal and external communications team to ensure campaign assets and communications are integrated into firm’s broader editorial and engagement activities and plans. ACTIVITIES

Delta Sigma Pi, Siena College Spring 2018 – May 2020 Historian

Spring 2018-Fall 2019

• Upload photos and videos of chapter events to Google Drive and share access to the files to all chapter members in good standing.

• Collaborate with Senior Vice President, Vice President Alumni Relations, Webmaster and the Marketing Committee by providing requested photos, videos and other relevant files.

• Attend all professional and fundraising events for both pledges and brothers of the chapter. Vice President of Pledge Education

Fall 2019-Spring 2020

• Ensure that all pledges of Delta Sigma Pi are learning the knowledge and requirements needed to become a member of the fraternity.

• Report to Vice President and President regarding pledges progress and behavior throughout the semester.

• Develop a program to work with pledges and increase interest in higher learning.

• Oversee the completion of professional, fundraising, and community service events. Siena Thirst Project, Siena College Fall 2016 – May 2020 Member

• Generate awareness by posting flyers throughout campus.

• Develop fundraising strategies in coordination with other club members. COMMUNITY SERVICE

Siena-Serves Community Service Day, Loudonville, NY Fall 2017 - Fall 2019

● Organize and arrange tasks for students that need to be completed.

● Maintain records of all events and participants.

● Participate at local volunteer sites such as homeless shelters, local food banks, and other non-profit organizations.

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