R.S.PREM ANAND

New No **/**, Varadarajan Street,

T.Nagar, Chennai-600017. E-mail: adhll0@r.postjobfree.com

Mobile: mailto:adhll0@r.postjobfree.com.in9962762710 E-mail: adhll0@r.postjobfree.com

CAREER PRÉCIS

A result oriented professional with about 21 years of widespread experience in Sales & Marketing, Business Development, Channel Management and Team Management in Pharma Sector.

Adroit in handling business development, identifying & developing new markets, lead generation, customer retention and achieving targets.

Extensive experience in business & market development, product positioning and channel expansion.

An effective communicator with excellent interpersonal & relationship management

skills.

PROFICIENCY OVERVIEW

Sales & Marketing

Driving sales initiatives & achieve desired targets with overall responsibility of return on investment and exploring marketing avenues to build consumer preference and drive volumes.

Implementing marketing strategies for promoting various products as per the plans of company.

Channel / Distribution Management

Identifying the financially strong and reliable channel partners, resulting in deeper market penetration and improved market share.

Handling demand forecasting & managing inventory; ensuring optimum inventory levels with channel partners to ensure timely deliveries to the customers.

Business Development

Exploring & developing new markets for promoting the products; conducting competitor analysis by keeping abreast of market trends & competitor to achieve market share metrics.

Conceptualizing and implementing sales promotional activities as a part of brand building & market development effort.

Relationship Management

Building and strengthening relationships with key accounts, medical fraternity, Key Opinion Leaders, thereby ensuring high customer satisfaction by providing them with complete product support.

Team Management

Leading & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets.Creating and sustaining a dynamic environment to foster development opportunities and motivate high performance amongst team members.

CURRENT CAREER CONTOUR

VOLTACARE a Cardio Critical Care Diabetic Division of CADILA PHARMACEUTICALS LIMITED since FEB 2017 to till Now as SALES MANAGER-CHENNAI for TAMIL NADU and KERALA

Accountabilities:

Overseeing the business activities of Executives and RMs for Business development, monitoring the revenue generation thro proper distribution channel as per the terms and conditions.

Highlights:

To ensure ROI to the company on Legacy Brands.

To ensure coverage of V1,V2 Calls by minimum 95% and V3 calls by 100%.

To ensure work of 1st Line Managers.

Ensuring enrollment and Execution of Strategies and Subsequently Ensuring ROI.

Vacancy Territory Management.

To Ensure Product Availability at CFA by providing appropriate Sales Forecast to Planning Department hence adequate supply from CFA is assured. As well CN less than 2% to be maintained.

Field work with Sales Team, Meeting Key customers for focus products, Ensure execution of marketing strategies along with PMT, Strengthen field force to maintain focus on key products sales growth and entry at focus customers.

On the job training during field work, sales meeting and successfully accomplished target. Successfully convert the doctors who use the Competitor Products.

To guide and assist RM, ABM and Territory Officers in their respective territories to enable them to achieve targets both product wise, unit wise as well as rupee value wise.

To conduct CMEs and ensure OPD Camps in line with Marketing Plans and Sales Strategies along with sales team and ensure submission of reports, post activity follow ups with imp customers and business growth as per planned outcome

Developing relationship with KOLs and utilize the same for the growth of organization. To conclude Major Sales deal in Institutions and Tender Business.

To monitor the work done by the team members and advice measure to bring out about an improvement in the quality of the field work in order to produce higher result.

To develop the team spirit among TEAM MEMBERS.

To ensure maintenance of healthy relationship with the distributors, core doctors, with the team and carry out activities to nurture and enhance them in the interest of the organization.

To ensure the clearance of outstanding/overdue of the distributors with regular follow up through team members and Settlement of claims of distributors by coordinating with Logistics/Distribution department in consultation with the managers from time to time.

To ensure effective communication with regard to the policies, procedures etc. of the company to the team members. 12. To handle the regular correspondence of the team members by acknowledging their letters and answering their queries.

Significantly improved the sales quantum and achieved the desired target.

To interface & Support the marketing staff for product promotion activities.

Team Size:

7 ABMs (4 in TN and 3 in kerala) each ABM controlling 5-6 TMs,and Totally 47 TMs under them.

Achievements:

Achieved budget of 2017, 2018 and 2019 and YTD 2020.

Got Incentives for 2017, 2018 and 2019.

12 TMs and 2 ABMs got Promotion from my Team to Other Divisions.

Conducted more than 18 CMEs, 100 RTMs in my Zone.

PREVIOUS CAREER CONTOUR

EMCURE CV a division of EMCURE PHARMACEUTICALS since JULY 2013 to JAN 2017 as ZONAL MANAGER-CHENNAI for TAMIL NADU

Accountabilities:

Overseeing the business activities of Executives and RMs for Business development, monitoring the revenue generation thro proper distribution channel as per the terms and conditions.

Highlights:

To ensure ROI to the company on Power Brands.

To ensure coverage above 95% and compliance above 90%.

To ensure work of Line Managers.

Ensuring enrollment and Execution of Strategies and Subsequently ROI from them.

Field work with Sales Team, Meeting Key customers for focus products, Ensure execution of marketing strategies along with PMT, Strengthen field force to maintain focus on key products sales growth and entry at focus customers.

On the job training during field work, sales meeting and successfully accomplished target. Successfully convert the doctors who use the Competitor Products.

To guide and assist RM and TM in their respective territories to enable them to achieve targets both product wise, unit wise as well as rupee value wise.

To conduct CMEs and ensure OPD Camps in line with Marketing Plans and Sales Strategies along with sales team and ensure submission of reports, post activity follow ups with imp customers and business growth as per planned outcome

Developing relationship with KOLs and utilize the same for the growth of organization. To conclude Major Sales deal in Institutions and Tender Business.

To monitor the work done by the team members and advise measure to bring out about an improvement in the quality of the field work in order to produce higher result.

To develop the team spirit among RM and TMs

To ensure maintenance of healthy relationship with the distributors, core doctors, with the team and carry out activities to nurture and enhance them in the interest of the organization.

To coordinate with logistic/distribution department in consultation with the managers from time to time to ensure stocks are made available at Camp and at distributors point.

To ensure the clearance of outstanding/overdue of the distributors with regular follow up through team members and Settlement of claims of distributors by coordinating with Logistics/Distribution department in consultation with the managers from time to time.

To ensure effective communication with regard to the policies, procedures etc. of the company to the team members. 12. To handle the regular correspondence of the team members by acknowledging their letters and answering their queries.

Significantly improved the sales quantum and achieved the desired target.

To interface & Support the marketing staff for product promotion activities.

Team Size:

5 RMs and 18 TMs under them were Reporting to me.

Achievements:

Got Incentives for 2 quarters in 2013-2014

Conducted 24 CMEs in various Institutions and Hotels by inviting KOLs as Speakers and Chair persons.

Chennai team achieved annual budget of 2014-2015 and achieved 1st 3 quarters 0f 15-16

12 of my TMs getting incentives from the company for their achievement.

1 TM from Pondichery got internal Promotion and become RM-Coimbatore, Another MR from Erode got Promoted as RM-Madurai.

ALKEM- since AUG 2007- JULY 2013 (6 Years) as AREA MANAGER- CHENNAI. Promoted in APR 2010 as SR.AREA MANAGER and in-charge of N.Tamil Nadu for ALPHA DIVISION from ZURIEVE DIVISION.

Accountabilities:

Handling the sales promotion

Overseeing the channel development and management.

Developing contacts with CPs, GPs and Gynaecologists and utilize the contacts for the growth of organization

Highlights:

Successfully facilitated the launching and brand establishment, achieving the goals every month.

Coordinated face-to-Face promotion to doctors of concerned specialty as well as paramedical staffs.

To Launch and develop key accounts & conclude major sales deal

To interface & Support the marketing staff for product promotion activities.

TEAM SIZE:

Initially there were 4 Executives and after my elevation, I have managed 8 Executives

Achievements:

Successfully launched the Division and brought the sales to 14 Lacs with 5 persons in N.Tamil Nadu.

Got Promotion from Area Manager to Sr.Area Manager, and started covering Northern Tamil Nadu.

DONE FAMILY BUSINESS (FINANCE) BETWEEN JULY 2001 TO JUL 2007

RHONE POULENC RORER (AVENTIS), since DEC 1995-JUNE 2001 (5 year 6 Months) as FIELD OFFICER- later Promoted as FIELD MANAGER in 1998 covering Entire CHENNAI

Accountabilities:

Directing the restoration of company operation and sales promotion of pharmaceutical products.

Highlights:

Effectively promote the volume builders and establish the brand name

Usually accomplished target.

Products Handled: Low Molecular Weight Heparin in Pre filled syringe form.

Coordinated face –to-face promotion to doctors and chemists.

Achievements:

Successfully got 1st prescription from Apollo Hospital on All India Basis for CLEXANE.

Became a star performer for Clexane on all India Basis

NEO-PHARMA (P) LTD, since OCT 1992-NOV 1995 (3 year 2 Months)

MEDICAL REPRESENTATIVE- CHENNAI

Accountabilities:

Directing the restoration of company operation and sales promotion of pharmaceutical products.

Highlights:

Effectively promote the volume builders and establish the brand name

Usually accomplished target.

Products Handled: General Pharma Products.

Coordinated face –to-face promotion to doctors and chemists

Achievements:

Successfully re-launched the company and brought back BRONCORDIL into no 1 position as per ORG in liquid asthmatic segment within 16 months of Re-Launch.

SCHOLASTICS

B.Sc graduation from D.G.VAISHNAV COLLEGE affiliated to Madras University at Aug 1992.

PERSONAL DOSSIER

Father’s Name : R.SHANMUGAM (No More).

Mother’s Name : S.Parimala (No More)

Date of Birth & AGE : 08 OCT 1971 & 49 years.

Nationality : INDIAN

Religion : HINDU

Marital Status : MARRIED

Wife : Done B.Sc (Nutrition and Dietetics), Home Maker.

Kids : 2 Daughters.(Elder studying MBA, Younger Studying B.Sc ( Nutrition and Dietitics 1st year).

Native Place : CHENNAI

Present Salary : 10.10 Lakhs.

Expected Salary : Negtiable.

Preferred Location : CHENNAI

Languages Known : ENGLISH, TAMIL. (Little Knowledge of Hindi, . Malayalam and Telugu)

Time required for joining : 30 DAYS.

YTD in 2019 : 12.58 Crores against 12.04 Crores

Achievement : 104.90%

Growth : 25.86%

Jan 20 to Sep 20 : 10.20 Crores against 9.90 Crores

Achievement : 101.14%

Growth : 14.10%

I hereby declare that the above information is true to the best of my knowledge.

CHENNAI R.S.PREM ANAND

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