Managed all the marketing channels end-to-end - Email

(Drip), Paid (Google and Facebook/Instagram) Marketing and WhatsApp.

Partnered with bigger travel companies (eg. MakeMyTrip, AirBNB, TripAdvisor, etc.) to work with them as a travel partner for specific cities - From research to initial conversations to closing deals to managing relationships. Hired, trained and managed the social media/content marketing team - Facebook, Instagram, YouTube, Twitter, Reddit, etc.

Influencer Marketing - Research/Negotiations/Campaign Management

Designed brochures, social media/marketing creatives and the website

End-to-end website creation - Collated/Created all content

(write-ups, info, itinerary, pictures, videos, testimonials, etc.), designed the wireframes (Figma) and built the Virtual Tour website on Wix.

Implemented User Analytics and Conversion Tracking - Google Analytics and Facebook Pixel integration through Google Tag Manager.

Strong customer focus - Surveys/Reviews, Testimonials, Periodic Emails/Updates, etc.

Played a key role in coming up with a new product (Virtual Tours), which became a huge success with 100 participants in the first tour and then consistent traction (only revenue channel).

Growth Manager and Marketing Head @ Roobaroo Walks

(Experiential Travel company - Varanasi, Delhi, Agra, Lucknow, Amritsar, Dehradun and the Himalayas)

Worked directly with the Co-Founder of Roobaroo Walks as one of the key decision makers in the company handling diverse aspects of the business

Marketing, Growth and Partnerships

Product

To help build, improve, and scale

state-of-the-art Digital Products

with an eclectic mix of striking

design, ease-of-use, performance-

driven marketing, and unwavering

customer focus.

ADITI PANDEY

adhlgb@r.postjobfree.com

+91-981*******

Performance Marketing

Product

Mody University, Laxmangarh

8.35/10

B.Tech + M.Tech (ECE)

XII

St. Patrick's Jr. College - ICSE

X

81% 79.8%

OBJECTIVE

EDUCATION

WORK EXPERIENCE

(April 2019 - Present)

SKILLS

Analytics

Design

Managed the Virtual Tours events - From collecting payments, to sending the meeting links, to tech support during the tours.

Curation of multi-day events and creation of event calendar for the year for both online and offline events.

Understanding key client needs and requirements, and nurturing/growing relationships by continuously proposing solutions that meet their organisational objectives. Quality check on the products and services delivered to customers, and ensuring that deadlines are met.

Communication link between key customers and internal teams, ensuring high client satisfaction and maximum productivity, respectively.

Worked with the Technical Team to create fortnightly sprints as per the requirement of multiple projects.

Handled premium brands like Major Brand (Aldo, Bath and Body Works and Charles and Keith), Celio, Being Human, Fynd, Killer and Ruosh.

Interfacing with multiple clients across multiple projects - This meant coordinating/conducting trainings, deliveries, installations, training, and the monitoring of operations. Managed the generation of raw reports, and also customised reports/analysis for each client, as and when required.

Relayed client/field-level feedback to the academic/technical teams for continuous content and product improvement/enhancements.

Was the first author in ConveGenius' first data-led Case Study that was published based on the analysis from one of our largest interventions from 2017-18. Generated leads (NGOs, CSRs, etc.) through online research for the Sales team to pursue, and worked on Project Proposals for potential clients, continuously helping hone our Sales Pitch. CG WhizKids (A CueMath-like model) - Handled Lead Generation (Facebook Ads), Conversion

(Phone and Home Visits), Training, Operations, and Teacher Relationships. Operations

Key Account Manager @ ANS Commerce (Oct 2018 to March 2019)

(End to end e-commerce solution provider - Brand Store, Performance Marketing, Marketplace Management, Warehousing and Fulfilment)

Program Associate @ ConveGenius (July 2017 to Oct 2018)

(Ed-Tech Start-Up focusing on K-12 education)

Part of a small, closely-knit team, I have donned multiple roles across my tenure in the company, mostly working directly under the core founding team (CEO and COO). https://www.linkedin.com/in/aditipandey7/

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