OBJECTIVE SUMMARY

Dynamic and passionate PR Communications specialist with an extensive

knowledge in marketing and communications, and public relations with a focus on branding, advertising, PR and media relations on an international level with excellent skills in creative design of marketing materials in the luxury hospitality segment. Coupled with a proactive approach and a strong drive for results.

PROFESSIONAL SKILLS & STRENGTHS

• Knowledge and expertise in the various disciplines of Marketing Communications including advertising, PR activities and media, branding, creative materials, direct marketing, below the line & online and digital advertising, social media and content marketing.

• Proficiency in MS Office, Mail Chimp and Email Marketing, familiarity with Google analytics and SEO experience, knowledge of B2B and B2C campaigns.

• Able to direct and manage multiple projects simultaneously, defining and implementing practices within outlined timelines and budgets.

• Able to demonstrate creative flair with a penchant for outstanding copy writing with strong proofreading skills and attention to detail.

• Strong relationship-builder and result driven, enthusiastic attitude and a passion for quality work.

• Exceptional project management and organisational skills.

• Excellent negotiation, presentation and communication skills. PROFESSIONAL EXPERIENCE

Public Relations and Communications Manager

One&Only The Palm, Dubai (May 2018 – present)

Developing and executing marketing communication initiatives, establishing internal and external communications strategy, ensuring success of communication campaigns, managing budgets and advertising strategies, managing the day-to-day running of social media accounts, and content creation, engaging target audience and boosting brand awareness. Managing relationship with vendors, collaborating with sales team, and cultivate effective relationship with editors and local media.

• Developing an annual marketing, PR & communications plan with explicit goals and budgets as per regional business objectives.

• Building, implementing and leading PR strategies, focused on securing prominent and impactful media exposure, accelerating revenue growth.

• Creating and delivering press releases and editorial placements to leverage existing media and influencer relationships.

• Designing innovative & creative marketing concepts and campaigns

(F&B, Spa, Rooms), marketing communication, direct marketing campaigns and email marketing campaigns.

• Successfully spearhead campaigns on social media platforms including Facebook and Instagram, driving brand awareness.

• Working closely with the Advertising, Creative, and PR Agencies ensuring that the resort creative message and media activities are consistent with the corporate identity.

+971-**-***-****

adhldl@r.postjobfree.com

http://ae.linkedin.com/p

ub/kristina-evarte

Dubai, UAE

17 January 1987

Latvian

AREAS OF

EXPERTISE

Strategic

Communications

Branding & Rebranding

Strategic Planning

PR/Media Relations

Social Media Marketing

Content Marketing

Influencer Marketing

Community Management

Creativity

Customer Service

LANGUAGE

SKILLS

English

Russian: native

Latvian: native

German: intermediate

(reading), basic (speaking,

writing)

Polish: basic (speaking,

reading, writing)

Kristina Evarte

PR Communications Manager

Marketing Communications Manager

The H Dubai, Dubai (January 2017 – January 2018)

Responsible for planning, directing and managing all media and communications activities with the main emphasis on the public relations aspect of the communication mix. Promoting and maintaining good internal and external communication in order to enhance the prestigious image and positioning of the hotel and contributing to the overall revenue of the hotel.

• Managing PR communications and creating opportunities to grow the company’s reputation in the market. Writing promotional materials and press releases for appropriate targeted media, locally and regionally; creating and organizing press promotional activities, securing media opportunities, maintaining and developing close relationships.

• Creating and overseeing the company’s social media accounts including Facebook, Twitter, Instagram and LinkedIn ensuring that the hotel creative message and media activities are consistent with the corporate identity; responsible for Social Media accounts for a property in Dubai and Morocco.

• Identifying and evaluating third party partnership opportunities to optimize placement, production and promotion.

• Ensuring all marketing collateral is brand compliant, including online photography and descriptions of the off-line channels remain accurate. Marketing Communications Manager

PER AQUUM Niyama, Maldives (December 2014 – May 2016) Leading the department and being responsible for developing, implementing, monitoring and evaluating the resort’s marketing communications strategy; including advertising, promotions, public relations, graphics and collateral to support the marketing objectives of the resort.

• Rebranding the new brand identity, new logo and revamped visual identity of the property under the PER AQUUM umbrella. Managing yearly resort filming and photo shoots.

• Evaluating and organising press trips and journalist visits, maximising press coverage and media awareness. Working closely with corporate PR team and global PR agencies to ensure Niyama’s PR objectives achieved.

• Effectively building and managing company’s social media platforms including Facebook, Twitter and Instagram, boosting followers and fans and ensure targeted message is being distributed.

• Responsible for writing communications material including, newsletter copy, information on F&B promotions, proof reading of tour operator and web brochure copy and in-house material that is being distributed to guests.

PR & Marketing Executive

Radisson Blu Hotel, Dubai Deira Creek, Dubai, UAE (August 2013 – November 2014)

Sales and Marketing Coordinator

Jumeirah Zabeel Saray, Dubai, UAE (October 2012 – July 2013) REFERENCES AVAILABLE ON REQUEST

COURSES

Digital Marketing

Institute (DMI), Online

Learning

Social Media

Marketing

Paid Search (PPC)

Using Google Ads

E-Commerce

Search Engine

Optimizaton (SEO)

Digital Channels

Finding and Targeting

Prospects

GDPR

Content Marketing

Analytics Using Google

Analytics

UX Essentials

CX Essentials

Graphic Design

EDUCATION

MA International

Business

Management

Kingston University

London, UK

2009 - 2010

BA (Hons)

International

Tourism

Management

University of Brighton, UK

2008 - 2009

HND in Travel and

Tourism

Management

South Cheshire College, UK

2006 - 2008

INTERESTS &

HOBBIES

Contact this candidate