CHARLOTTE PELLEGRINI

773-***-****

**** * ********* *** *******, IL 60657

adhl5o@r.postjobfree.com

EDUCATION

University of Wisconsin-Madison May 2018

Degree: Bachelor of Business Administration GPA: 3.50 / 4.00 Major: Marketing Certificate: Digital Studies

EXPERIENCE

Mindshare

Senior Brand Strategy and Planning Associate Chicago, IL July 2019 – Present

• Manage and maintain media planning and campaign activation timelines through effective communication with clients, internal investment teams, and agency partners

• Support brand and product goals by helping to develop comprehensive yearly budget recommendations across digital and traditional channels

• Track and analyze key performance indicators and media delivery to report on trends and insights in investment outcomes Retail Media Strategy and Planning Associate Chicago, IL June 2018 – June 2019

• Assist in digital media activations across a variety of retail sites and platforms for client’s portfolio of consumer-packaged goods products to drive in-store and e-commerce sales at retailers such as Amazon, Walmart, and Costco

• Coordinated with clients and retail media partners as well as internal media buying teams to provide weekly reporting

• Improved processes for better cross-team collaboration, communication and organization Media Planning Intern Chicago, IL Summer 2017

• Prepared and evaluated media plans through research and measuring outcomes of past initiatives to successfully plan and launch national and global campaigns for multiple products and brands across the client account

• Aided client account team by compiling current media trend insights, competitive reports and consumer analyses gThankYou! LLC Social Media Intern Madison, WI September 2017- May 2018

• Analyzed past and current social media strategies to better develop a successful social campaign for a small B2B corporate gift card company

• Communicated company’s product, personality, and values on a variety of platforms to current and prospective clients

• Aided in Search Engine Optimization efforts for gThankYou’s e-commerce business Millennium Park Foundation Intern Chicago, IL Summer 2015 & 2016

• Implemented new organizational strategies for the Foundation along with the Foundation’s Lurie Garden to provide efficiency

• Managed the creative direction and production of signage and other promotional materials for special events for the non-profit Wisconsin Union Barista Madison, WI 2016

• Opened and closed shop through cleaning, tracking materials and products, and balancing the cash drawer

• Handled organizational procedures throughout the store to uphold positive customer service SKILLS

Microsoft Applications PowerPoint, Word, Excel, Access (SQL & Database Designing) Adobe Applications InDesign, Photoshop, Premiere Pro, Audition, Dreamweaver Google AdWords Facebook Analytics Gfk MRI Mediatools