Diana Casas

*** *** ******, *** **** Seattle, WA 98104 206-***-**** Diana Carolina Casas

Digital Marketing Specialist with a MSc in Consumer Psychology and Business. Over 6 years of experience in marketing, SEO, social media, user experience research, and market research. Passionate about inclusive marketing, social media, and user research insights that shape new business models.

Education

Seattle Central College, Global Business Short-term Certi cate, Sep 2019 ~ Aug 2020 (United States) Facebook Certi cation Digital Marketing, Social Media (Instagram, Facebook, Twitter, Youtube, TikTok), Google Adwords GPA 3.9/4.0 Bangor University, MSc Consumer Psychology with Business, Sep 2012 ~ Jun 2014 (United Kingdom) Marketing, Market Research, Consumer Psychology. GPA 3.7/4.0 Javeriana University, BSc Psychology, Jan 2004 ~ Apr 2009 (Colombia) Clinical Psychology GPA 4.5/5.0

Work Experience

Andiamo a Volare, Business Owner/Social Media Coordinator, Jun 2016 ~ Oct 2020 (Colombia) Converted leads and increased sales by 25% through Wordpress site optimization and A/B testing on social media. Increased Facebook and Instagram page tra c by 20% through e ective social content and an optimized social media calendar.

Implemented social media strategies to create a strong brand presence across social media platforms, increasing engagement rates.

AllTheRooms, Digital Marketing Specialist, Jan 2019 ~ Sep 2019 (NYC based travel startup) Optimized website tra c by 60% through re ned keywords and appropriate metrics analysis. Increased social media audience growth rate by 5% through the implementation of social media strategies (Facebook, Instagram, Twitter,Pinterest, Tik Tok, Youtube)

Designed, planned and conducted user research for our mobile site through user experience testing methods, leading to a 35% increase in conversions.

AllTheRooms, Growth Marketer and Link builder, Jan 2018 ~ Dec 2018 Managed various email campaigns, including template designs, calls-to-action, and content to create tra c towards landing pages and social media.

Built and implemented Inbound Marketing strategies that increased website tra c by 80%. Positioned 40% to 60% of the site's pages on Google s top ten through link building strategies such as guest posting. Javeriana University, Consumer Behavior Professor, (English Module) Jan 2017 ~ Jan 2018 (Colombia) Redesigned and taught the Consumer Behavior Module and coordinated students’ marketing projects with stakeholders. Canvas 8, Behavioral Analyst and Writer, Jun 2017 ~ Dec 2017 (United Kingdom) Conducted interviews and wrote compelling content for worldwide companies about consumer behavior trends and insights. MAS Education, Marketing O cer, Sep 2015 ~ Jun 2016 (Colombia) Developed marketing strategies with international universities to improve student recruitment by 15%. In-trends, Qualitative Research Specialist, Jun 2015 ~ Sep 2015 (Colombia) Enhanced product e ectiveness for Groupe Renault, CITI through ethnography, eye-tracking and focus groups. Built concrete buyer personas for MINI through survey protocols and in-depth interviews. ID-AZ Publicitarias, Marketing Consultant, Aug 2014 ~ May 2015 (Colombia) Improved usability issues on client websites through user research methods such as lab usability testing and card sorting IQVIA, Sr. Clinical Trial Assistant, Mar 2011 ~ May 2012 (Colombia) Coordinated more than 5 projects outlined by health care companies (Merck, Boeringheim Ingelheim). Skills

Marketing tools

Ahrefs, MOZ, SEMRush, Facebook Ads Manager

Creator Studio, Later, Mention, Pitchbox,

Hunter, Slack, Trello, Wordpress, Google

Adwords,

Google Analytics, Canva, Photoshop

Language

English (Fluent) Spanish (Native) ASL (Novice)

Technical Pro ciency:

Microsoft Word, Excel, Power Point, Google

Docs.

Projects

Canvas 8- 2017

Article "SERATTA: DIY FINE DINING FOR

COLOMBIANS" (Embedded in )

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