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Social Media Digital Marketing

Location:
Tucson, AZ
Salary:
$100,000
Posted:
November 05, 2020

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Resume:

Neal Meinke

**** *. **** ***** *****, Tucson, Arizona 85741

adhkv2@r.postjobfree.com

520-***-****

Executive Summary

Passionate business strategist with an emphasis on UX/CX design; extensive design experience that drives business value and simplifies user-centered capabilities such as artificial intelligence solutions, online digital user interfaces, sales funnels, and customer service experiences; accomplished in Agile Scrum; skillful with InVision and Adobe InDesign; Photoshop expert; product management; problem solver; out-of-the-box and forward thinker; analytical; detail oriented; collaborator; facilitator; leader.

Current Employment Experience

Lincoln Financial Group. Conversational AI UX Designer – Chat & Voice 2020 to Present

●Refines conversational design using research, prototyping and drawing diagram flows in Invision & LucidCharts.

●Masters analysis of conversational performance metrics enabling improved VUI design strategies using Tableau.

●Leverages automated dialog testing tools to reduce manual regression testing by 15% using Botium.

●Advancing intent classification by nearly 35% by leveraging a confusion matrix model and refined annotation.

●Conversational AI guild and Agile Scrum member actively engaged in innovative design concepts and strategies.

●Contributing author for enterprise bot framework guidelines, governance, and security best practices.

Artificial Savant. AI Solution IBM Watson Product Manager 2014 to Present

●Designed UX AI voice agent that interviews job applicants by asking specific skill questions and analyzing candidate replies by leveraging personality insights to determine favorable keywords, skill matching, and team member fit.

●Successfully gained approval on an exclusive license agreement with IBM to bundle a proprietary video optics design with IBM’s Intelligent Video Analytics. The license represents a unique innovation in AI enhanced video analytics on a global scale. Increasing CNN performance, detection and expanding FR by nearly 400 times.

●Developed the first long distance facial recognition program. Focused on a unique far-field facial and object recognition program using private IP. Achieving 400% more depth of field within surveillance video analytics.

●Conversational Loan Application - Designed and developed UX financial lending application using conversational AI. The app enables a dynamic environment for interviewing individuals with varying financial history.

●Developing video streaming solution using AWS cloud computing architecture. Designing a value-engineered AI Smart video surveillance system leveraging IoT edge devices to optimize services.

Education

University of Arizona, Tucson Arizona

Master’s Degree in Management Information Systems – Current, Graduating 2022

Bachelors of Science in Business Administration, Major: Management Information Systems – Graduated 2010

Technical Skills

Conversational AI UX Design - well versed in designing conversational AI applications for a number of different industries. Skilled designing dialog flow, analyzing performance metrics, and Agile Scrum. Google and IBM platforms.

UX / UI Designer – experienced in user-centered UX/UI design as an Agile Scrum team member. Creating storyboards, wireframes, prototypes, user research & testing consumer experiences. Simplifying digital and post-sale user experiences.

Conversational Bot Training & Testing – experienced managing processes involved in manual and automated bot testing. Experienced using Botium and VersionOne testing tools. Strong understanding of intent training methods and analysis.

Machine Learning – skilled in creating models in data analysis and visual recognition using a supervised method. Leveraging IBM Watson products such as Machine Learning and Visual Recognition. Self-teaching in programming languages Python and R.

Conversational AI Platforms – experienced designing conversations on vendor platforms included IBM Watson Assistant, Google Dialogflow, Google Assistant, Amazon Alexa, and integration with Facebook Messenger, Twilio SMS and Slack.

Computer Vision - proficient in Video surveillance optics design optimizing pixel-per-foot choke points to optimize AI enhanced video surveillance and facial recognition.

Google Ads – Mastering Google ads from a decade of experience fine tuning and optimizing ad groups, keyword management, and ad settings.

Programming languages – basic programming experience with Javascript, Python, C++, HTML, and CSS.

Analytics and Data Analysis Skills

Google Analytics and Ad Metrics - exceptionally dexterous in the understanding of web analytic metrics, user behavior, sales funnels.

Diagram and Flowcharts - highly accomplished in designing flowcharts to illustrate job processes and deconstructing concepts, organized ontologies, and operational structures. LucidCharts, Invision, Adobe InDesign and Photoshop

Convolutional Neural Networks - comfortable understanding of neural network algorithm design, weights and biased calculations involved in CNNs relating to image and video analysis.

Performance Reporting Metrics – superior data analysis skill in the measurement and translation of metrics as it relates to system performance trend predictions and change management. Analyzing Tableau, SAP business objects, Google Dialogflow, and Verint speech to text with audio.

Employment History

Lincoln Financial Group, Conversational AI UX Designer –Remote 01/2020 to Present

UX, LLC dba Artificial Savant, Design & Product Manager - Tucson, AZ 10/2014 to Present

ABCwaters LLC, Chief of Strategy, Ecommerce Consumer Experiences – Phoenix, AZ 12/2016 to 5/2019

Digitel LLC, Director of Marketing, Ecommerce UX/UI Designer – Tucson, AZ 10/2014 to 12/2016

Humes Ford of Corry, Finance Manager – Corry, PA 9/2012 to 10/2014

M&M Building and Design, Vice President Operations - Cleveland, OH 6/2010 to 9/2012

Benefit Commerce Group, Consultant – Scottsdale, AZ 6/2004 to 6/2010

Bank of America, Bank Teller - Tucson, AZ 12/2002 to 5/2004

ABC Waters, Arizona. Chief of Strategy & UX Consumer Experiences 2016 to 2019

●Designed UX/CX methods and strategies generating a 300% gain in online revenue resulting in $1.5M variance from each previous year.

●Mastering digital media distribution on primary platforms such as Google, Facebook, and Instagram. Achieving 3:10 ad spend to sales performance ratio on Google Ads.

●Effectively negotiated logistic contract agreements which produced a $100K+ annual savings from operational costs. Savings translated into competitive pricing and increased margin levels.

●Created a DIY UX/UI which simplified consumer experiences and contributed toward a $2M revenue gain over a 12-month span. Consumer online reviews validate the program’s success. Adobe InDesign and Photoshop.

●International Business - successfully expanded business presence in Canada and the United Kingdom. Established distribution relationships and sales outlets.

●Automated social media posts – Reduced labor costs by 15% by automating 30-day incremented calendar of social media published content on multiple platforms including Facebook, Instagram and Twitter.

Digitel, Arizona. Director of Digital Marketing, Ecommerce, UX/UI Design 2014 to 2016

●Designed and developed consumer experiences that dynamically changed instructions based on the vehicle model and remote starter kit. Saved company from thousands of hours of labor costs by creating a dynamically changing E-guide to customize instructions relating to Subject Matter Expert in 12V electronics.

●Produced a library of DIY installation videos that focused on post sales experiences that contributed to 100% year-over-year online sales growth while reducing product return rate by nearly 15%.

●Successfully solved product demonstration problem by introducing Computer Generated Interface solution. Improved product demos in SEMA conferences as well as social media and digital properties with intriguing CGI video content.

●Highly skilled graphic artist leveraging programs such as Invision designing prototypes and creating artwork in Adobe InDesign and Photoshop.

Humes Ford of Corry. Finance & Insurance Manager 2012 to 2013

●Implemented digital signature program on all Ford auto loans, which increased vehicle funding from 5 days to 2 days speeding up vehicle payoffs and cash flow.

●Successfully leveraged CRM to segment customer data and influential messaging to increase customer return rates and ultimately lifetime customer spend.

M&M Building & Design. Vice President 2010 to 2012

●Successfully implemented digital marketing and advertising campaigns that increased business by nearly 100% year-over-year.

●Pioneered Tiny Home designs with my own architectural drawings that contributed toward increased call volume interest by 35% within a 12 month period.



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