Sales account manager
Resume:
Craig Hall
Address: **** *********** ***, ********, ** 44145
Phone: 330-***-****
Email: adhkuv@r.postjobfree.com
VP of Sales/Account Director/National Sales Manager
PROFESSIONAL SUMMARY
Accomplished sales and marketing executive with extensive experience in all aspects of product sales, marketing, account and team management and new business development at both the national and regional account levels
- Won the Performance Health leadership award at the 2020 Global Summit
- Opened 5 new accounts in first year at Performance Health
- Developed and executed successful targeted national and regional marketing campaigns with the top massage and spa industry distributors
- Achieved a sales increase of over 160% in the first year in position at Universal Music and took the department from $4 million in revenue to $23 million in 7 years
- Opened over 100 new accounts in seven years including several multi-million dollar national accounts.
- Promoted two times in three years and managed two different divisions at Universal Music.
- Won Excellence Award for National Account Manager of the Year at Warner Music.
- Obtained highest ranking of all vendors on account vendor scorecard as Account Director
SKILLS & EXPERTISE
Microsoft Office – Microsoft Word – Microsoft Excel – Microsoft Outlook – Microsoft Powerpoint – Sales Management – Project Management – Account Management
PROFESSIONAL EXPERIENCE
Elixinol, Cleveland, OH
Senior Account Executive for Wellness, June 2020 – present
- Oversee sales into the general wellness channel for Elixinol CBD products
- Manage new business development division
Performance Health, Cuyahoga Falls, OH:
Director Sales and Marketing and Education Massage and Spa, 2016 – June 2020
- Oversee $6 million dollars in revenue selling marquis brand massage and wellness products to national distributors massage warehouse and meyer and chains such as Massage Envy, Hand and Stone, and Elements Massage
- Manage a team of two in including marketing manager and sales representative
- Manage million-dollar op/ex budget
- Work with massage industry associations and educational institutions to promote wellness and recovery through massage
Universal Music Group, Cleveland, OH:
Vice President Non-Traditional Sales, 2013 – 2016
- Oversee $23 million in revenue selling physical CD, DVD, and Vinyl music product to retailers including Urban Outfitters, Guitar Center, Macy’s, Toys R Us, QVC, Whole Foods Markets, Claires, Bed Bath & Beyond, Publishers Clearing House, Cracker Barrel, Pilot Truck Stops, and Yankee Candle.
- Grew our Bravado merch business by achieving 1.2 million dollars in sales in 2015 and more than doubling our sales with accounts such as Amazon, FYE, Hot Topic, and Urban Outfitters
- Responsible for obtaining new business and marketing partnerships for the music group by opening over 60 new accounts.
Universal Music Group, Cleveland, OH:
Senior Director Partnership Development, 2011 – 2013
- Managed all aspects of Universal Music’s Non-traditional retail sales division overseeing $20 million in sales and selling music product to retailers including Kohls, Dollar General, Zumiez, Wet Seal, Justice, and Boot Barn.
Universal Music Group, Cleveland, OH:
National Director Partnership Development, 2009 – 2011
- Managed all aspects of Universal Music’s Non-traditional retail sales division overseeing $18 million in sales and selling to retailers such as Nordstrom, Guitar Center, Whole Foods, Hallmark, Dicks Sporting Goods, and JC Penny.
- Oversaw all aspects of sales and marketing for Bravado, the largest official artist merchandise company in the industry, which includes coordinating new product launches, exclusive artist bundles, and specialty product sales to accounts such as Amazon, Wal-Mart, FYE, Hot Topic, Best Buy as well as independent music retailers.
- Responsible for obtaining new business and marketing partnerships for the music group.
Universal Music Group., Detroit, MI:
Account Director, 2006 – 2009
- Managed $200 million dollars in sales for a major music product rack jobber.
- Developed and implemented marketing strategies for Wal-Mart, Kmart, Borders, and several other regional mass merchant retailers.
- Secured and managed over $5 million dollars in advertising co-op and marketing support.
- Supervised a 4 person account sales and marketing team
Time Life Inc., Cleveland, OH:
Special Markets Sales Manager, 2004 – 2005
- Managed special markets sales division for Time Life music and video product.
- Managed $7 million dollar account base.
- Developed and presented new business proposals to potential clients.
Warner Music Group., Cleveland, OH:
National Account Manager, 2001 – 2004
- Managed $130 million dollars in sales for a major music product rack jobber.
- Developed and implemented marketing strategies for Kmart, Wal-Mart, and several other regional mass merchant retailers including Meijer and Shopko.
- Secured and managed over $10 million dollars in advertising co-op and marketing support.
- Developed and conducted product presentations.
- Supervised account support staff of four.
EMI Music Distribution., Cleveland, OH:
Director and Branch Manager, 1996 – 2001
- Developed and implemented sales and marketing plans for music retail and wholesale accounts in the OH, MI, IN, and Pittsburgh markets.
- Analyzed sales and established sales targets for direct accounts.
- Managed a staff of five sales reps, seven marketing reps, and three office staff members. Recruited, hired, trained, monitored performance and directed the activities of all branch personnel.
- Developed and managed relationships with local accounts, promoters, radio stations, and various press within the region.
EMI Music Distribution, Burbank, CA:
Sales Representative, 1995 – 1996
- Responsible for selling to music retail and wholesale accounts in the Los Angeles area including five Tower records stores, Cisco Music, Kandamerica, and several other accounts.
Handleman Company / Sight & Sound Distribution, San Francisco, CA:
Sales Supervisor and Account Executive, 1991 – 1995
- Responsible for managing/servicing music departments in several mass merchant and Grocery accounts in the northern California area including Wal-Mart, Kmart, Safeway.
- Supervised eight sales/service representatives.
- Developed and implemented promotions such as retail contests, artist appearances, and special product sales at the store level.
EDUCATION & CERTIFICATIONS
Bachelor in Communications and Music – University of Arizona (1989)
PROFESSIONAL DEVELOPMENT
Professional Tennis Registry Certification
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