RESUME

Michael Kruszynski

*** ******* *** **. ● Lakeland, FL 33813

Cell: 904-***-**** ● E-mail: adhkd8@r.postjobfree.com A dedicated professional with the ability to provide the innovative leadership to build home sales and market share while increasing profits and customer satisfaction; Committed to building a consistent reputation based on quality, value and customer satisfaction. Attributes include: AGGRESSIVE MANAGER: Opened a new division in the Atlanta market. Built an operations team from scratch and went from start-up to 43 closings and close to 100 sales in the first year. QUALITY DRIVER: Helped to develop and managed Customer Service. Went from 72% satisfaction rating to 88% in first year of operation. Reached a consistent level of 95% by the second year. RESULTS ORIENTED LEADER: Successful track record to accurately forecast sales in new communities based on market research. Allows for proper staffing and budgeting to best meet company goals. INNOVATIVE THINKER: Developed and directed marketing campaigns twice to change the identity of the markets top home builder. In both instances, name recognition remained in the top 5 unassisted recall of the builder's name in the market.

TEAM BUILDER: Established in-house marketing department to replace ad agency. Reduced marketing expenditures by $500K annually while increasing market share and name recognition in the market. PROFESSIONAL EXPERIENCE

Maronda Homes – Orlando, Florida 10/17 – Present

VP Operations, Central Florida

Manage operations for the Central Florida Division, including but not limited to analyzing and approving sales contracts for accuracy and profitability, work with VP of Construction, Sales Managers, Closing Coordinator, and office administrators to ensure smooth operation of all functions of the home building process. Additional duties include both office and field time to ensure overall appearance and marketing presence for all Central Florida community locations and model homes.

Adams Homes - Jacksonville, Florida & Atlanta, Georgia 7/13 – 10/17 Division Manager

Started with the company in Jacksonville, FL as the Sales Manager. Promoted when Adams opened their new operations in Atlanta. Overseeing the start-up of the division and directing the efforts of the Production Manager and Sales Manager. Working with vendors and trades to secure bids, interviewing lenders to establish preferred lenders, and setting targets and goals for the division. Sales were strong and the Division quickly went from start-up to top 3 in the company.

Showcase Realty of North Florida – Jacksonville, Florida 10/12 – 7/13 Realtor

Specialized in the sale of new construction homes. Worked with home buyers to match the best builder for their needs and represent their interests from finding the builder through the closing of their home. 2-10 Home Buyer's Warranty - North and Central Florida 10/05 – 10/12 Risk Management Specialist

Sales of company services including structural warranties, builders risk and general liability insurance. Build relationships with clients and serve as a business consultant, including risk management assessment, customer service education, OSHA and job site safety training, and warranty service implementation. Learned a great deal about a variety of builder business models, from production builders to custom home builders. Represent the company at industry trade shows including NAHB, SEBC, NEFBA, BANCF, Marion County Builders Association, Metro Orlando HBA.

Engle Homes - Jacksonville, Florida 1/04 - 10/05

Director, Sales & Marketing

Supervise the sales force, which entails: hiring agents, checking contracts for accuracy, handling HR issues for the sales team, and keeping sales team informed of changes in company policies and procedures. Direct the budgeting, planning, development and execution of the marketing plan. Conduct all marketing research and competition analysis. Direct media planning, purchasing and graphic design and copy writing. Direct the design and development of all collateral materials, including brochures, sales aids, signage, etc. from original concept to finished camera ready artwork.

Represent the company at consumer trade shows held throughout the Midwest and Northeast as part of the company's overall marketing plan.

Beazer Homes - Jacksonville, Florida 9/02 - 12/03

Sales & Marketing Director, Land Acquisition Research Supervise sales force, including hiring agents, checking contracts for accuracy, handling HR issues for the sales team, and keeping sales team informed of changes in company policies and procedures. Directed the budgeting, planning, development and execution of the marketing plan. Directed the marketing research and competition analysis in the marketplace. Directed the media planning, purchasing and graphic design and copy writing. Directed the design and development of all collateral materials, including brochures, sales aids, signage, etc. from original concept to finished camera ready artwork. Developed highly successful "Beazer Believer" marketing campaign to build traffic and name recognition for Beazer Homes in the Jacksonville market.

Conduct research and analysis for land acquisitions. Prepare marketing feasibility studies for prospective land parcels as part of the land acquisition team to position the company in prime land locations. Assisted with development of new home plan design. Directed interior designers for model home decorating. D.R. Horton Homes Jacksonville & Daytona Beach, Florida 1/98 - 8/02 Vice President, Sales & Marketing

Supervise sales force, including hiring agents, checking contracts for accuracy, handling HR issues for the sales team, and keeping sales team informed of changes in company policies and procedures. Assist with preparation of closing documents, meeting with homebuyers to address their needs and concerns, and developing positive broker/builder relationships. Also performed direct site sales in the builder's model homes. Conduct research and analysis for land acquisitions. Prepare marketing feasibility studies for prospective land parcels as part of the land acquisition team to position the company in prime land locations. Extensive background in market research and competition analysis in the multiple Florida markets including Jacksonville, Volusia County, and Ocala/Gainesville. Further activities include media planning, purchasing and graphic design and copy writing. Design and develop all collateral materials, including brochures, sales aids, signage, etc. from original concept to finished camera ready artwork. Work extensively on sales center design including visual displays, furnishing, and color selection.

Involved with Drafting Department to assist with new home plan design. Landstar Homes - Orlando & South Florida 12/95 - 1/98 Marketing Manager

Directed budgeting, planning, development and execution of the marketing plan. Directed marketing research and competition analysis in the marketplace. Directed media planning, purchasing and graphic design and copy writing. Directed the design and development of all collateral materials, including brochures, sales aids, signage, etc. from original concept to finished camera ready artwork. Established and directed complete in-house marketing department for the South Florida Division, replacing the ad agency and significantly reducing the marketing budget. Assisted new home plan design and working with interior designers for model home decorating. Regency Communities - Port Richey, Florida 5/91 - 12/95 Marketing Director

Plan and execute all facets of the marketing function for Regency's various divisions, including home building, consumer Real Estate shows, time-share sales and vacation Marketing. Further responsibilities include media planning, purchasing and graphic design and copy writing. Also directed the design and development of all collateral materials, including brochures, sales aids, signage, etc. from original concept to finished camera ready artwork.

Cross-trained in construction with 3 months as an assistant superintendent, followed by 7 months as a full superintendent. Also cross-trained in home sales with 1 year as a site agent for the builder. EDUCATION

B.S. Degree in Advertising/Marketing - University of Florida, Gainesville, Florida 1991 References available upon request.

Florida Real Estate Sales Associate – License # SL3239866

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