HAR SURINDER

Mobile No.: 096********, 099******** E-Mail: adhk2u@r.postjobfree.com

Seeking assignments in Sales & Marketing, Distribution Management and team management where i can use my distribution and team management experience and contribute in the growth of the organisation.

Profile Summary

A competent professional with 18 years of experience in Telecom, Beverages, Automotive, Poultry Feed and credit card Sales. Experience both in Urban And Rural area, in Telecom both in GSM & CDMA, and CDMA handsets:

Sales & Marketing Revenue Generation Crisis & Team Management

Channel & Distribution Management Customer Acquisition Knowledge Enhancement

Gained significant exposure in Telecom, Handset, Beverages & Automotive sector and direct sale

Proficient in strategy formulation through market research & fine tuning strategies to ensure wider market reach & penetration of unexplored market segments by conducting competitor analysis and keeping abreast of market trends

Exposure in developing competencies of sales people through appropriate training programs and setting incentive scheme for boosting team spirit and morale of the sale force

Energetic leader known for ability to envision and create successful outcomes in complex environment

Core Competencies

Developing & executing effective marketing plans, including P&L structures designed to assure achievement of agreed-to volume, market share and profit objectives

Conceptualizing and implementing promotional strategies as a part of market development effort

Monitoring distributors’ network operations in terms of coverage, stocking, credit norms, target setting and promotional support

Achieving sales & collection targets for the assigned territory, giving requisite focus to the model mix requirement in line with the sales forecasting and indenting

Mentoring, motivating and guiding team members

Present Organisation;

Working with Vodafone Idea Ltd. erstwhile Idea Cellular Ltd., Since 30th Dec., 2013 to till date (Five years);

Joined as a Area Sales Manager at Karauli location, worked there for 3 years and 9 months, then in Sept., 2017 transferred to Shr iGangangar zone and there at Ganganagar location worked for one year. In sept. 2018, on merger of Idea Cellular Ltd and Vodafone India Ltd., in new entity - Vodafone Idea Ltd, in Oct transferred to Chittorgarhr location in Bhilwra zone, Rajasthan.

■ Role

oTo enhance revenue and customer base. In my assigned territory.

oTo appoint and handle channel of both brands idea and Vodafone. Handling 86 distributors & 5000 retailer. base

oTo handle team of 13 territory managers of both brands Vodafone and Idea..

oWhile managing company territory managers (TMs), through my tms also handling additional 25 in-shop promoters for promotion of 4G products.

oTo monitor market distribution i.e retailer width and depth and to increase market penetration.

oDistribution Planning – Number of distributors planning, beat planning and size of sales force planning.

■ Achievements in my erstwhile co. – Idea Cellukar and merged company (VIL);

oSelected in merged entity Vodafone Idea Ltd. (VIL) during merger of Idea Cellular and Vodafone India LTD., In sept.’ 2018.

oBrought my territory at number one position in customer market share (cms) from number three. Form 20% cms brought territory at 25% cms – no 1 in cms in my assigned area.

oOn the basis of my performance, in four appraisal cycles, fisrt year got ME rating ( Average working) for first 3 months working, second year got EE rating (exceed expectation rating), third year got FEE rating (far exceed expectation – highest rating scale), last year got ME rating with promotion to Sr. Manager).

Previous companies Work Experience

■ Sep’00-June-2002, with ABB Management Services (DSA of SBI card), at Jalandhar as Sales Executive--SBI Credit Card

Role: Sale of SBI credit card. Basically direct selling.

■ July’02-Nov’04 with Gold Mohur foods & feeds Ltd., (Agri. Feed division of Godrej). at Jalandhar (Punjab) as a sales executive

Role: Looked after animal & poultry feed sales in Jalandhar Zone.

To visit poultry farms and sell poultry feed.

To visit farmers to promote our company feed.

To meet vet nary doctors and medical stores to promote our feed.

■ Dec’04-Nov’05 with Exide Industries Ltd., at Jalandhar (Punjab) as a Rural Business Coordinator.

Role:

oTo look after Sales of tractor battery and to handle dealers, in half of Punjab.

oHandling team of six Sales Representatives.

■ Nov’05-Apr’06 with Pepsi - Soft Drink Division, Bathinda as Customer Executive (Sales Executive)

Role:

To manage distributors and retailer channel in and around Bathinda town.To meet sales targets of cases in my assigned territory.

■ May’06-Oct-’08 with Reliance Communication Ltd.,:

In Reliance comm. Worked both in Bathinda cluster and Amritsar clusters in Punjab. In Reliance communication. Joined as Prepaid Manager (Sales executive) and Promoted to distribution lead.

Role:

To handle distributors nad retailers.

Team Management - Was handling five prepaid Managers.

To meet customer acquisition and revenue targets in my assigned territory.

■ Oct’08- Jan’11 with Virgin Mobile India, at Amritsar, Punjab;

(Jun’10 to Dec’10 from Virgin Mobile to Tata Teleservices - Indicom at Karnal, Haryana); Virgin Mobilee joined as a Area Sales Manager at Amritsar location. Later on from Virgin mobilre transferred to Tata Indicomm in Jun2 2010, and Worked in Tata indicom at Assandh location for six month till Dec., 2010.

Role:

oTo expand distribution of Virgin mobile in and Arround Amritsar territory..

oTo increase CDMA handset sale and customer acquisition.

oTo increase revenue in assigned territory

o

■ Achievements; Revive the Virgin mobile distribution in Amritsar territory..

■ Videocon Telecom ; Since Jan’11 to Dec 2014 (two years and ten months), worked asa Zonal Sales Manager at Jalandhar Zone, Punjab

Role:

Handling 11 Distributors, 2500 Retailers.

oTo enhance customer acquisition and increase revenue.

Monitoring market distribution i.e. retailer width and depth and to increase market penetration.

oDistribution Planning – Number of distributors planning, beat planning and size of sales force planning.

oHandling channel sales managers.

Highlights:

Holds the distinction of:

oBeing transferred to Patiala zone for streamlining distribution network there.

oAppointing 4 new distributors and reviving existing ones in time span of 2 months.

oIncreased activations from 5000 per month to 7500 per month in my assigned area.

oIncreased retailers from 1900 to 2400 & Streamlined distribution in urban and rural towns

Education

MBA (Marketing) from Punjab Technical University, Jalandhar: 2000.

BA from G.N.D.U., Amritsar: 1998.

Computer Skill: Well versed with MS Office and Internet Applications.

Strengths: Analytical bent of mind. Problem solving attitude, Team Management.

Personal Details

Date of Birth 29th December 1975

Permanent & present Address H. No. 144, Lidhran Colony, PO Lidhran, Jalandhar, Punjab – 144004

Languages Known English, Hindi & Punjabi

(Har Surinder)

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