Alexis Julio

Brooklyn, NY ***** adhk0f@r.postjobfree.com 347-***-****

Content Producer Brand Development Brand Expression

Attention to Detail Creative Passion Product Management

EDUCATION

Pace University, Lubin School of Business New York, NY

Bachelor of Business Administration (BBA) May 2019

Major: Arts & Entertainment Management Minor: Fashion Marketing GPA: 3.0

EXPERIENCE

M5 Showroom New York, NY

Brand PR/ Account Executive December 2019 - March 2020

●A multi-branded luxury sportswear showroom.

●Daily, Prepared expense reports, assisted in celebrity fittings as needed, coordinated store pulls and researched upcoming talent and opportunities

●Launching global collections to the North American market with a special focus on European and Japanese collections.

●We represent international brands in their transition into the North American market while preserving our brands’ story and image while effectively translating it into new markets.

●Offering full-service showroom total brand support from sales and in-house brand consulting, to marketing, influencer/celebrity relations, and media services.

Noah Clothing NYC New York, NY

Product Assistant December 2016 - July 2019

●Developed cross-functional teams to help execute daily tasks in the most efficient way possible

●Served as project manager and coordinator for all promotional campaigns, promotional events. Conducted marketing and industry research on prior trends and styles in design for both potential product and future/present collaborations

●Created and delivered campaign demonstrations (both common and original), presentations, and proof of concept

●Analyzed seasonal consumer trends, and then designed and promoted product for specific target markets using social media advertising and prior data on successful sales

●Created original content and designs (via Adobe Creative Cloud) for all pop-ups and social media presence

●Developed original campaigns and Implemented strategies to boost ROI, team workflow efficiency, and project completion

●Managed both incoming and outgoing products from the manufacturer to verify overall quality and make adjustments if necessary.

●Maintained a working breakdown of production fees for all in-season product via excel spreadsheets

Fool’s Gold Records Brooklyn, NY

Product Development Manager September 2013 – May 2016

●Developed creative campaigns for artists to increase consumer engagement

●Optimized various social media campaigns for in-store event and promotion based on insights

●Supervised in-store build-out and custom installations, window displays, and collaborative artist’s events.

●Maintained a healthy relationship between retail store presence and overall company values

●Cultivated company’s independent music powerhouse and trendsetting lifestyle brand

ADDITIONAL EXPERIENCE

(USTA) United States Tennis Association New York, NY

2019 US Open Operations coordinator August 2019 – September 2019

●Gained an understanding of the sports industry marketplace

●Developed creative campaigns to increase fan engagement

●Helped coordinate various brand activations along with reaching out to influencers and celebrities

●coordinated and placed various purchase orders from according to the highest selling product

●Served as staff manager ensuring we had adequate employees on staff along with proper training, and logging their hours as well

SKILLS

Technical: Raiser’s Edge (fundraising), Proficient in Microsoft Office (Word, PowerPoint); Advanced Excel (Pivot Tables); Adobe Creative (Photoshop, Illustrator, Premiere); Cinema 4D, AutoCad, Social Media (Instagram, Snapchat, Twitter, Facebook); Strategy

Digital Marketing, Ad Serving, Consumer Products, Campaign Execution, E-commerce, Media Outreach, Whole Retail

Language: Bilingual in Spanish and English

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