Cash Handling Sales

Tony Whiteford

Professional

adhju6@r.postjobfree.com • 530-***-****

Davis, CA

linkedin.com/in/tony-whiteford-2664251a/

Qualifications

Summary

Experienced leader, business development and sales operations professional with proven track record of identifying and forming key partnerships to promote and deliver record-breaking ticket and event sales. In-depth knowledge of sports operations and ticket sale events across multiple industries throughout large-scale venues and arenas alike. Maximizes Key interpersonal skills to engage customers, build partnerships and deliver exceptional service.

Relationship Development

Inventory Control

Financial Settlements

Market Research & Analysis

Team Leadership & Problem Solving

Talent Acquisition & Management

Cross-Functional Communications

Ticket Operations & Ticket Sales Platforms

Career

Experience

Business Development, Recruiting and Consulting, Legacy Sports Search, Davis, CA 2019 to Present

Oversee business and relationship development consulting services, specializing in mid to senior level searches throughout professional, minor league and collegiate sports. Identify and build partnerships with event venues, organizations and companies. Support client expansion efforts, maintain client database, and maximize open positions with top tiered candidates. Provide day-to-day ticket and box office operational training and feedback. Deliver client box office processes and procedures. Execute ad-hoc, cross-functional business development initiatives throughout market.

Director of Ticket Operations, Ultimate Fighting Championships, Las Vegas, NV 2017 to 2019

Event and Business Development, maximized market strategies to promote and increase market visibility. Led daily ticket operations, inventory control processes, ticket holds, sales and scale, and ticket promotions. Optimized corporate buying and event targets, led national ticket marketing campaigns, booked and scheduled events, negotiated financial settlement arrangements and provided day-of site and event management. Reviewed and analyzed market trends and prepared buying metrics for executive leadership. Extensive cash handling.

Championed multiple event sales ticket management, successfully selling and ticketing 40 events per year and triggering $70M+ in ticket sales revenue including record-breaking McGregor vs. Mayweather fight.

Consultant Positions – Ticketing, Sales, Event Finance, Settlements, Day to day operations

Boise St. University Boise, ID 2017-2017

SMG Stockton, CA 2016

AZ Coyotes NHL Glendale, AZ 2015-2016

Los Angeles Angels of Anaheim Anaheim, CA 2015

Team San Jose San Jose, CA 2014-2015

SAP Center San Jose, CA 2015

Provided day to day box office operational feedback and consulting.

Maintained positive culture within the ticketing department during consultation period.

Developed a bridge between sales department and box office operations.

Established day-to-day ticket policies and procedures within the Box Offices.

Communicated with promoter, production, and ticketing personnel to ensure an accurate ticket build for all building events.

Collaborated financial reporting and accountability with the Finance department to ensure accurate financials.

Participated in Senior Leadership Team to provide high level event management.

Identified staff members to ensure solid coverage and retain top talented people within the Box Office

Event Services Representative, Nederlander Concerts, San Jose, CA 2011 to 2017

Optimized marketing and promotions best practices to grow bookings pipeline. Delivered on-site and day-of event services. Oversaw all aspects of box office operations, production changes, artist and sponsorship commitments and direct show settlements. Designed promotional campaigns and contests, developed market expansion and brand recognition strategies. Extensive cash handling.

Secured concert and event contracts with small-mid size venues and executed promotional opportunities

at large third-party arenas and clubs.

Director of Ticket Operations, Arco Arena – Sacramento Kings, Sacramento, CA 2005 to 2011

Directed all day-to-day ticket operations, including inventory control, ticket holds, event setup and scale, and ticket promotions. Event and Business Development. Managed a 22-person staff, including 15 part-time employees. Implemented pricing structure and market availability strategies, identified buying opportunities, analyzed price pockets and ticketing and regional trends. Extensive cash handling.

Optimized ticket operations best practices, successfully managing inventory of 10K-15K tickets each for three separate NCAA Men’s Basketball tournaments, including Rounds 1 and 2, and Regional tournaments.

Executed Americans with Disabilities Act standards.

References Available upon request

Contact this candidate