Heath Boucek
Tampa Bay, Florida
adhjlm@r.postjobfree.com
Result-oriented, Resourceful & Creative cross-functional problem solver; Med Device Business Development & Product Manager
· Orthopaedic · Sports Medicine · Podiatric/F&A · OrthoBiologics · Tissue · Trauma · Wound · General · Plastic · Hernia ·
Upstream & Downstream Experience with NPD & Launch, KOL Engagement, Business Case, Strategic Positioning & Messaging
RTI Surgical
July 2018 - Present
Product Manager Tissue Based Implants Sports Medicine & OEM Franchise
Responsible for Sports Medicine & OEM Franchise marketing functions. Cultivated New & Managed KOL relationships & strategy.
Turned Market Data and VOC into Actionable Information to prioritize NPD, build business case & create launch plan.
Designed and Created competitive product pieces, market overviews, new marketing collateral & educational pieces.
Built and Implemented tradeshow lead management program and fellowship engagement, tracking tools.
Planned, Implemented and Managed all promotional sales incentives to align with corporate priorities.
Supported Business Development and Field Sales Activity across multiple markets and Business Units.
Created VuMedi channel content and Coordinated with Product Launches and surgical labs.
Q418/Q119 Back to Back Record Quarter for Tendon & Total Sports Franchise Rev ($700k+ over Budget)
FY19 Exceeded Franchise revenue & growth commitments across all products & segments.
12/2018 Record month for Tendon Revenue & Total Sports Med Franchise Revenue
2018 - 19 Designed & Implemented digital Inventory tool and incentive program:
Increased Allograft Tendon Net Revenue: Total Tendon +12.5%; NonSupply Constrained Tendon +60%
FUKUDA Denshi USA
October 2016 – July 2018
Florida Regional Manager Florida & Southern GA/AL/MS/LA
Prospected and strategically launched telemetry/patient monitoring systems to healthcare facilities/systems for domestic re-launch. Created and delivered value proposition focused on Surgery Centers & stand-alone emergency room facilities, rural critical care hospitals to drive growth and disrupt existing market dynamics.
2017 Ranked 2nd Nationally Equipment (Accessories and Total Sales Revenue)
2017 Reached annual Quota in 6th Month, Achieved >2x’s annual quota
Built and led a new initiative in the underserved Veterinary Market
Insightra Medical
July 2014 – May 2016
Florida Regional Manager & Biologics Specialist State of Florida
Collected, Analysed and Reported market data/trends to strategically launch disruptive hernia repair products.
Assisted with content creation, Tradeshow Coordination, Database Management, Clinical Education, etc.
Worked cross functionally throughout the organization as necessary to guide focused sales initiatives
Managed, trained & transitioned new representatives across the South-Eastern US
2015 Number 1 out of 56 territories in New Product Evaluations, Ranked 7 out of 56 in total Revenue
2015 Number 1 Nationally in conversions/New Surgeon Accounts (37 New Surgeons at 24 New Facilities)
Wrote, delivered & negotiated contract proposals for select accounts with 24 new facilities
Wright Medical Technology, Inc. & Tornier March 2011 – July 2014
Lower Extremity and Biologics Specialist Palm Beach County, FL Extended
Clinical and technical leader of Ortho-biologics and Ankle Replacement products, techniques, and procedures.
Launched patient specific navigation, computer assisted ankle replacement system & preoperative plan.
Top performing Representative in South Florida in Total Sales Revenue & Percentage to Quota
2014 150% sales to quota for Tornier products (Average +$30k mo. revenue/$20k mo. quota)
2014 400% growth for Tornier products (<$10k mo. revenue to +$30k mo. revenue)
2012 Ranked in 18th nationally with 144.25% PTQ ($95k mo. revenue/$66k mo. quota)
Ascension Orthopaedics
2009 – 2010
Lower Extremity Specialist SE Georgia & Coastal SC
Merrill Lynch
2007 – 2009
Financial Advisor & Analyst Atlanta, GA
St. Johns Country Day School
2005 – 2006
Middle & High School Science Teacher & Coach Orange Park, FL
Education:
University of Virginia 2003
Charlottesville, VA
B.A. Environmental Science (Athletic Honor Roll)
Concentrations in Geology and GIS computer systems
1998-2002 Scholarship Division I Football Team Letterman (Joined team as a recruited non-scholarship athlete)
University of Central Florida/Valencia College 2005
Orlando, FL
Post Graduate Studies in Science Education and Biology
Academic Scholarship Recipient (4.0 GPA out of 4.0)