Social Media Digital Marketing

Shivangi Mathur

M: +1-917-***-****; E: adhjkl@r.postjobfree.com ; W: www.shivangimathur.com

Professional Summary

Marketing lead with a result-driven, strategic thinking approach and 10 years of proven track record specializing in Brand Building, Integrated Marketing Strategy, Community Engagement, Project Management, & Team Leadership. Experience

R. Couri Hay Creative PR, New York June 2019 – Present Social Media Director

Directly worked with the CEO to develop best Social Media practices for clients and the firm creating compelling storytelling and establishing data-driven approach

Achieved 250% growth in email subscription for a client by executing engaging social media campaigns

Increased engagement on reach from 4% to 21% for a client in fragrance industry.

Generated 10% conversion of qualifying leads by effectively managing Adwords and Linkedin Sales Navigator campaigns

Collaborated with multiple stakeholders across different orgs to strategize a unified approach to sharpen the brand’s digital voice

Created copy and design which was re shared and published by celebrities - Taraji P Henson, LeAnn Rimes and Ashley Judd, on their social media profiles

Owned Influencer engagement roadmap and collaborated with various external stakeholders in implementation

Led and managed a team of marketing and graphic design interns Galaxy4Peace, Nigeria (remote)

Social Media Head November 2017 – June 2019

Spearheaded & integrated brand-building strategies into social media, strategic partnerships, public relations and media planning

Organically increased brand engagement by 200% and enabled the team to sustain and grow engagement & reach

Led an international teams of Subject Matter Experts (SMEs) located across the globe and raised 400,000 Nigerian Naira per event through partnerships with notable brands like PepsiCo Freelance Digital Marketing Consultant, New York /India August 2013 - November 2017

Acquired diverse new clients every year ranging from start-ups to established brands, to fulfill their Digital Marketing needs

Achieved 15% year-on-year growth in terms of revenue generated from existing and new clients

Organically achieved up to 300% increase in engagement and visibility for clients through ever evolving social media strategies.

Averaged 10% lead generation across clients and leveraged them to optimize campaign performance with high ROIs Pensa Media, India

Digital Marketing Manager March 2012 - August 2013

360o ownership and management of client projects ranging from business development to strategizing and executing large-scale campaigns; Delivered results (Leads/Conversions) 20%-40% higher than the target for all partners

Managed and executed Ad campaign budget of USD 200,000 for lead generation and brand awareness

Notably achieved an 18% conversion rate through SEM campaigns and 17% CTR on Email Campaigns Education and Certifications

Certified Data Analyst, General Assembly, New York, NY

Certified Digital Marketing Professional, Internet and Mobile Association of India

Master’s Degree (MBA), ICFAI Business School, Gurgaon, India Skills

Cloud Marketing, Campaign Management, Marketing Strategy, Event Management, Agency Management, Team Management, Social Media Marketing, SEO, Data Analytics, Digital Strategy, Google Analytics, SQL, Content Marketing, Wordpress, Adobe Photoshop, Tableau, Email Marketing

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