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Sales Engineer

Location:
Los Angeles, CA
Posted:
November 03, 2020

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Resume:

EXPERIENCE

NorthBud (CSE: NBUD, OTCQB: NOBDF) Los Angeles, CA

President US Operation 2018 - Present

Oversaw the acquisition of 300k sqft cannabis farm in Salinas, CA, Nevada Botanical Science, a leader in Nevada’s cannabis market and 2 brands, all totaling over $20M UDS.

Managed and oversaw operations in both states. Guiding California’s and Nevada’s operations from a significant loss monthly to profitability.

Launched 4 new products into the Nevada market creating new revenue sources with the creation of 2 new brands.

Signed a strategic partnership contract with one of the largest operators in Salinas worth over 20M lifetime value

Made By Science Los Angeles, CA

President 2017 - 2018

Manufacturing, science and delivery technology company holding multiple patents on encapsulation and thin film

Rebranded company and raised $1.5M at a $16M valuation. Launch of new website and development of full suite of marketing and sales material showcasing available technology and rendered products.

Developed a sales team and worked to negotiate towards contracts with multiple tier 1, well known brands.

Aided in development of sublingual sprays, compressed tablets, oral thin film, nasal and powdered encapsulated THC

Negotiated on 20,000sqft manufacturing facility in Los Angeles and oversaw architectural design and layout.

Assisted company to acquisition by Gesundheit Foods at approximately $26M to be renamed Form Factory. Form Factory acquired by Acreage Holdings for $160M.

MJIC, Inc (IPO CSE) Los Angeles, CA

President 2016 - 2017

Running operations for one of the highest valued companies in cannabis sector through IPO process.

Led team in multiple mult-million-dollar acquisitions (www.rollingpaperdepot.com, SpeedWeed, 420 Book publication to include a few). Increased sales at RPD from $1.5M to $4.5M in less than 2 years.

Rolling Paper Depot; redesigned web site with full suite of analytics, rebranded and modernized design and engaged in a heavy influencer campaign to get interactions and increase transactions. Created bundle packages including multiple products and was able to increase margins by 20% from products sold individually as well as increase average revenue-per-checkout.

Supporting capital raise and handling strategic investor relations.

VAPE Holdings, Inc (OTCQB VAPE) Los Angeles, CA

Chief Executive Officer 2014 - 2016

CEO for one of few public companies in $5 Billion cannabis market sector. Managing and overseeing nationwide operations, developing key relationships and strategic partnerships to create a fully integrated business model.

Launched a new vaporizer, self-designed and manufactured, using strategic influencers targeting different demographics to drive internally owned web sales with highest margins at no cost, free product agreements.

Increased sales customers 400%, overall profit margin to 56% and engaged with all major distributors.

Launched multiple new products under HIVE Ceramics brand, again targeting strategic influencers to drive sales and web interactions. HIVE was a sponsor of High Times Cannabis Cups and displayed and retailed products at all major events including the Emerald Cup, HTCC, Chalice Cup and others.

Investor relations, public speaking, industry conference guest speaking, all public facing engagements.

Restructured 100% of ~$2M toxic convertible financing with one strategic lender, stopping share price tumble.

Lear Capital Los Angeles, CA

Director of Sales 2012 - 2014

Increase sales floor from 30 Account Executives to 56. Oversaw the integration and training of all additions, which resulted in an increase of revenue from $5M per month to a running average of over $14M per month.

Average margin increases from 13% to over 17%. Grew 3X within 7 months making Lear largest in country.

Managed $250,000 monthly marketing budget and redirected spends to trackable analytics through web and unique toll free numbers.

NorcompSC Los Angeles, CA

Manufacturer’s Representative, Field Sales Engineer 2009 - 2012

Highly technical sales with the 2nd largest revenue producing firm in the country. $240M in sales for 2011, resulting in 12% growth in a down market. Generated over $17M in sales in 2011 with 15% growth from the previous year.

Increased sales at largest account by 60% within the first 2 years through engagement with other represented manufacturers, successfully capturing over 85% of customer’s material expenditure.

United States Navy, USS RONALD REAGAN (CVN76) San Diego, CA

Lieutenant, Nuclear Engineer, Division Officer 2004 – 2009

Operated two 550MW Nuclear reactors onboard the USS RONALD REAGAN, directing a 57-man division and supervising operational, mechanical, electrical, and chemical aspects.

EDUCATION AND LICENSES

University of Southern California, Marshall School of Business Los Angeles, CA

Master of Business Administration May 2012

Naval Nuclear Power School Charleston, SC

Department of Energy Certification May 2007

United States Naval Academy Annapolis, MD

Bachelor of Science, Electrical Engineering May 2004

Licensed Broker, California



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