Dalia Paskin

Miami, FL 781-***-**** adhiqd@r.postjobfree.com

Education

University of Miami August 2016 - May 2020

Major: Bachelor of Science in Media Management; Bachelor of Science in Public Relations • Minor: Spanish GPA: 3.85 - Cum Laude

Experience

United Direct Lending Boca Raton, FL

Loan Processor September 2020 - Present

● Provide support to loan officer and various underwriting teams by ensuring the timely, judicious, and accurate processing of mortgages, while gaining a thorough understanding of conventional and government loan programs.

● Manage 20+ client accounts simultaneously, compiling documentation, organizing spreadsheets, and handling all correspondence, tracking, finances, and scheduling. Successfully carry out numerous administrative tasks.

● Deliver exceptional customer service by operating phones and coordinating external communication with all incoming clients. TikTok Miami, FL

Campus Marketing Representative January 2020 - June 2020

● Represent and promote the TikTok app and brand on the University of Miami campus, focusing on initiatives to create brand awareness among the college demographic.

● Collaborate with other brands such as Coca-Cola, Sony, TinderU, Red Bull, and NBCUniversal to host events and gift merch.

● Gain a comprehensive understanding of influencer relations, brand engagement tactics, and the overall social tech industry. Greater Miami Convention and Visitors Bureau Miami, FL Public Relations Intern August 2019 - December 2019

● Work with a team to develop a PR campaign with the goal of promoting and changing the perception of tourism among locals.

● Illustrate how to best communicate with target audience by performing extensive market research through surveys, interviews, and focus groups, in both English and Spanish. Perform data and SWOT analysis to further develop strategy.

● Generate detailed plans for crisis communications, CSR, customer relations, partnerships, promotions, and budgeting.

● Put in place social calendar with pre-planned copy and content, as well as designs for billboards, palm cards, branding deliverables and a mobile app, all reflecting consistent strategic messaging and brand identity. Royal Caribbean Cruises Ltd. Miami, FL

Brand Marketing Intern June 2019 - August 2019

● Develop and launch corporate-wide internal marketing campaign and social activation to amplify company culture and brand values. Lead production for multiple events, including the planning and execution of CEO’s annual “All Hands” event.

● Create a slew of internal marketing materials including branding toolkit, brand guidelines, ROYAL Way newsletter, and other promotional deliverables.

● Analyze, research, and outline social content and activations across Royal Caribbean’s social media accounts to consistently increase growth in total reach, impressions and engagements. Crowd Surf Los Angeles, CA

Digital Marketing Intern January 2019- May 2019

● Brainstorm marketing initiatives for artists including writing copy and finding/creating content for social accounts.

● Perform extensive market research, build influencer campaigns, maintain influencer relations and report on the performance of clients and their campaigns.

● Maintain numbers of social media followings for clients and create email chains for client tour updates and announcements. University of Miami Hillel Coral Gables, FL

Campus Engagement Intern August 2018 - May 2020

● Produce, strategize and amplify content for social media platforms that showcase UM Hillel vision and identity.

● Chair and oversee all media and marketing initiatives and spearhead campaigns campus-wide to increase visibility and reach.

● Measure student engagement and modernize engagement techniques. Hasbara Fellowships Miami, FL

Campus Fellow July 2018- May 2020

● Participate in a communication advocacy program focusing on campaigning, digital and social marketing, and leadership.

● Bring these skills to campus to execute social advocacy campaigns, and co-host events with prominent media professionals such as Mohammed Al Samawi, author of Fox Hunt, and Gil Hoffman, Political Correspondent for The Jerusalem Post. Matomy Media Group Tel Aviv-Yafo, Tel Aviv

Digital Marketing and Ad Sales Intern June 2017 - August 2017

● Expand the company’s online presence and visibility within the global advertising technology market by launching social media initiatives- ‘Meet MobFox’ & ‘Mobfox Summer Series’. Orchestrate industry events, including a Tel Aviv tech-meet up.

● Shadow and assist executives, learning about the advertising ecosystem, including programmatic, SSP and DSP. Additional & Relevant Experience

Project HEAL Miami • President NASCAR Championship Weekend • Media Intern LITA • Spanish Language Immersion Program

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