Social Media Digital Marketing

Eden Zhang

518-***-**** adhiot@r.postjobfree.com

EDUCATION & CERTIFICATION

New York University September 2018 – May 2020

M.S. in Integrated Marketing (Marketing Analytics Concentration) Coursework: Business Analytics & Data Visualization, Statistical Measurement, Database Management & Modeling Certificate: Tableau Desktop Specialist, Google Ads Search, Google Analytics Individual Qualification PROFESSIONAL EXPERIENCE

L'Oréal Full-time Shanghai February 2018 – August 2018 Sales Operation Assistant, Analyst

• Provided business reviews to leaderships through collection and analysis of national sales data via MS Excel

• Conducted sales dashboards to help business intelligence

• Communicated with distributors and Marketing Department to conduct allocation strategies

• Provided sales performance database for managers and Finance/controllers to set sales key figures

• Helped customers for problem resolution

Hunter Memorial Mural Volunteer Remote July 2020 - Present Google Ads Strategist

• Developed and executed marketing strategies for SEO and SEM

• Analyzed results and optimized campaign to help drive performance on Google Ads and Google Analytics

• Successfully increased CTR by 65%

Misha Nonoo Internship New York, NY September 2019 - November 2019 Digital Marketing Intern

• Collected and analyzed data about customer profile and sales figures from Shopify and Google Analytics

• Gave feedback form analytics on performance and recommendation on various campaigns

• Visualized data via Tableau to support strategy making

• Conducted competitor research and analyzed data via SQL and MS Excel

• Worked with creative team to brainstorm and strategize weekly and monthly campaigns

• Helped generate and execute email marketing campaigns by using HubSpot and Retention Science BrandLink Communications Internship New York, NY July 2019 – August 2019 Marketing & Events Intern

• Analyzed marketing data via Excel

• Researched communication figures for events on Cision

• Created social media contents and tracked engagement Swoobie Internship New York, NY April 2019 – July 2019 Market Research & Business Development Intern

• Analyzed and visualized market trends via MS Excel

• Conducted market & product research via eMarketer, Statista, Nielson, etc.

• Conducted target audience analysis

ACADEMIC PROJECTS

Google Organic & Paid Search Campaign for Real World Client January 2020 – May 2020

• Decided keywords for organic search by using Google Ads, Google Search Console and Google Trends

• Developed copy and strategies for organic search

• Conducted search marketing plan for both organic and paid search

• Optimized search marketing plan by using Google Analytics and Google Ads Advanced A/B Test Campaign September 2019 – December 2019

• Designed A/B test and wrote the test plan

• Conducted P&L analysis and used advanced ANOVA in full and fractional factorial designs

• Developed predictive model development and applications via SPSS The Atlantic – Real World Project September 2019 – December 2019

• Analyzed the customer segments of the Atlantic and found way to approach them

• Worked in group of 4 to conduct a campaign to drive more readerships from Gen Z

• Analyzed social media and official website engagement

• Delivered final pitch to the Atlantic team

SKILLS

• Languages: Mandarin(native), French(basic)

• IT Skills: Microsoft Office, G-Suite, Tableau, Python, SQL, Google Analytics, Shopify, Adobe, Photoshop, HTML

• Research Experience: eMarketer, Statista, Nielson

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