Tony Colantonio

**** * ****** **. ************, PA 19125 • Cell 610-***-**** • adhioq@r.postjobfree.com Sales & Business Development

Revenue Generation • Strategic Relationships • Customer Development Accomplished sales & business development professional with 15 years of experience achieving significant key milestones. Began a career in a sales role for a Fortune 100 company, and managed a leading region. Then launched 2 successful companies, having sold into Fortune 100 and 500 companies generating numerous multi-million dollar deals, as well as sold into countless small and mid-sized organizations. For the past 6 years, built a business that achieved international recognition that started from an organic sales process with zero operating capital; amounting to a multi-million dollar annual P&L. A strong entrepreneurial operating mindset that leads to effective, practical strategies to close high yield deals. Core professional competencies include:

• Revenue Generation • Strategic Prospecting

• Sales Process Implementation • Customer Relationship Management

• Pipeline Management • Contract Negotiation

• Sales Strategy • Needs Analysis

• New Business Development • Lead Generation & Qualification PROFESSIONAL EXPERIENCE & KEY ACHIEVEMENTS

Hangtime Media

Sales & Business Development/Co-Founder 2014 – Current

• Lead all new business development and sales efforts resulting in 6+ years of consecutive growth averaging 50%+ growth year over year; exceeding initial quota expectations

• Implement a sales process and structure proposals, which has resulted in successful negotiation and closing of high paying deals with clientele including national name brands

• Manage a team of 3 sales people that consistently achieved established quarterly sales quotas

• Successfully negotiate complex deals with corporate executives and C-Suite (CMO’s) to achieve approved vendor status, and ability to sell downstream to franchised entities

• Architect and pitch new creative services and concepts to prospective and existing clientele resulting in high paying deals and multi-year partnerships

• Manage $5 million dollar annual pipeline and $2 million dollar P&L

• Developed $8 million international sales pipeline resulting in $4+ million in closed contracts in Central America, the Caribbean, and Europe

• Key Clients include Hyatt, Marriott, Hilton, Rosewood, Four Seasons, Melia, and numerous independent Hotels and ownership groups

Media Cooperative

Sales & Business Development/Founder 2010 – 2014

• Led new business development initiatives creating company value proposition, properly identifying buyers/markets; achieved 250% growth in first 2 years, closed deals in the 6+ figure range, and maintained consistent profit margin of 30%+

• Executed go-to market BD strategy to establish key anchor accounts

• Created a standardized sales process and collateral; structured proposals, which resulted in successful negotiation and closing with new clientele; acquired 15+ key clients in less than 18 months including mid-sized companies and national brands

• Established contacts and developed relationships with top decision-makers and converted to paying clients

• Realized new opportunities for growth; up-sold and consistently grew original accounts with additional service offerings

• Transitioned established companies to embrace new digital technologies, including converting a 90-year old brand from traditional retail outlets into digital solutions

• Displaced competition with key accounts; leveraged existing market technologies to realize efficiencies and used industry knowledge and competitive analyses to differentiate service offerings

• Prepared detailed annual revenue growth plan; prepared custom and standard pricing, and drafted contracts specific to customers and product while achieving quota growth

• Developed ongoing, progressive sales plans and implemented tactics to market tech solutions to senior executives and enterprise C-level executives of Fortune 100 & 500 companies

• Key clientele included Dow Jones, Wall Street Journal, Lenovo, US Cold Storage, Independence Blue Cross, Pep Boys, PricewaterhouseCoopers, and numerous small to mid-sized companies Comcast Corporation

Sales & Business Development Manager 2006 – 2010

• Recognized by corporate team as a top performer; received early promotion to regional Manager; the youngest regional Manager in the nation

• Managed the #1 performing sales Region in the nation

• Responsible for developing custom sales and marketing outreach strategies for B2C and B2B constituencies

• Partnered with the advertising sales division to create proprietary sales programs including co-branded partnership- based events, social cause programs and other successfully executed initiatives to generate new client acquisitions

• Leveraged multiple media assets to maximize inbound lead generation and achieve desired quotas

• Assessed strategic markets, performed due diligence on new strategic relationship opportunities, created proprietary experiential programs to achieve desired quotas

• Successfully designed and implemented proprietary brand activations and resultant customer acquisition programs

• Developed and implemented signature, grass roots strategic community engagement strategies/programs to promote and enhance brand awareness relative to company sales objectives

• Developed grass-roots cause-marketing programs and partnerships to leverage social benefit components and generate new cause affiliated leads

• Represented company at local, regional, and national events; generated new business prospects

• Cultivated strategic, long term relationships with public, private, and community based organizations to establish new sales offerings with customized offerings to their existing membership

• Successfully developed and implemented marketing strategies to expand account penetration

• Oversaw sponsorship and foundation grants to non-profit organizations in accordance with company’s educational, diversity, and leadership initiatives, which included aligning foundation and non-profit objectives, ensuring grants fell within company guidelines, managing recognition and public acknowledgement process, and maintaining subsequent institutional relationships

Comcast Corporation

Sales & Business Development Coordinator 2005 – 2006

• Promoted and sold products primarily to B2B prospects

• Established weekly sales cycles, set appointments, and act as a resource to prospects to increase the sale of products vs. our competition

• Developed relationships with prospective customers; closed new business

• Represented company at community based events; prospected new clientele and established new business leads

• Used strong communication and interpersonal skills to enhance business partnerships and provide superior customer service

• Performed administrative and reporting duties that require close attention to detail and cost control related to sales activities

• Performed at a fast pace, with self-motivation and strong initiative EDUCATION

West Chester University, West Chester, PA

College of Business and Public Affairs, Bachelor of Arts

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