Social Media Marketing
Resume:
Address: Plot ** Block *a Mufutau Ayodeji Street Lekki Resettlement Scheme Ajah Lagos
Phone No: 070********
Email: adhibe@r.postjobfree.com
Becoming a forward-thinking marketing communication strategist and prolific content executive, focused on providing excellent brand, product, and communication experience to customers while leveraging data to create and drive digital communication messages aimed at achieving KPIs, business objectives and keeping the brand top of mind.
Pristine Digital July 2019 - Till Date (Content Strategist).
●Provide creative direction for client content creation.
●Create content for clients' social media pages, the weekly newsletter, and blog post.
●Customer research and data analysis.
●Provide strategies for telling great brand stories.
● Develop a content structure for client's websites with the aim of providing awesome user experience.
●Develop a specific tone and style for content based on brand objectives.
●Run frequent in-depth internal content audit and analysis in order to know what's working and what's not.
●Learn the ins and outs of the client’s business - including, but not limited to, products and services, and communicate that information to the team.
Renmoney Jan 2019 - Dec 2019
(Content/Social Media Associate ).
●Daily management of all Renmoney’s social media pages.
●Drove an increase in organic engagement rate by 1212% over a 12 months period in 2019 across Facebook, Twitter, and Instagram.
●Increase fan growth by 50% from Jan to Dec 2019 on Instagram.
●Create weekly organic reach, engagement and web traffic reports across platforms
●Assisted with digital media research, creative process, and media planning for the Renmoney H2 brand campaign.
●Develop weekly social media content in line with the brand’s business objectives.
●Oversee the creation of all branded assets and marketing materials (branded merchandise).
●Partner with brand and communication manager on the development and implementation of corporate communications and social media content strategies.
●Develop and present creative briefs and online PR campaigns for the brand.
●Write and edit weekly newsletters.
●Make strategic recommendations to drive engagement, reach, and fan growth.
●Ensure proper oversight and creation of all internal communication materials across departments.
●Worked with creative agency partners (BBDO West Africa) to create social media copies and creatives (gifs, videos, and images).
●Manage PR agency (MediaCraft Associates) responsible for brand reputation management - online and offline.
●Draft and edit press releases, talking points, and white papers for the CEO and all executive board members.
●Edit PR content and blog posts sent in by PR agency
●Ensure brand visibility at sponsored events and conferences.
●Working with social media influencers in order to co-create content that is able to attract end-users to the company’s website and boost social awareness, interaction, and brand recognition.
Enabled Business Solution Dec 2017 - Jan 2019
(Social Media Marketer/Content Creator).
●Developed and implemented social media strategies for audience engagement.
●Creating a social media roll-out campaign for the company’s new website and products.
●Daily management of the company's social media pages.
●Writing and editing monthly articles for the company’s blog.
●Monitoring and reporting of engagement analytic across platforms
●Writing marketing scripts that are targeted at potential company clients and end-users respectively.
●Attending relevant networking events and conferences in order to introduce the brand to
potential clients.
Freelance Social Media Marketer April 2017 - Dec 2017
●Developments of social media engagement strategy for my clients.
●Creating social media content for clients based on their product/service and potential audience
JIJI.NG Jan 2017-Mar 2017
(Contract Staff, Business Development Manager).
●Introducing the JIJI brand to various SMEs in Lekki, VI, Ikoyi, and Ajah.
●Coordinating other sales representatives on how to target and reach out to prospects.
●Following up on potential leads to ensure that such clients are brought to the point of making the purchase.
Living Seed Media 2015-2016
(Cinematographer and Graphic Artist)
(NYSC Place of Primary Assignment)
●Ability to conceptualize, create, and execute internal and external communication strategies.
●Proficient at creating effective customer-focused marketing messages and copy to drive brand awareness, boost organic reach, and grow engagement across digital channels.
●Ability to analyze and leverage user data for content creation.
●Excellent writing and editing skills.
●Leverage influencer and PR relationships to boost the brand share of voice and grow positive sentiment
●Create and schedule social media content using social media tools like Meltwater, Buffer, etc.
●Excellent usage and management of social media analytic tools like Keyhole, Talkwalker, and Meltwater for tracking engagement, brand sentiment, and share of voice with the aim of improving customer experience.
●Ability to identify and research on trending and interesting content ideas needed to drive engagement for employees and customers.
●Video marketing strategy development and implementation.
●Ability to develop, deploy, and manage engaging email campaigns using tools like MailChimp and Netcore.
MSc. Mass Communication In view 2021
University of Lagos
Hubspot Academy 2020
Growth-Driven Design Certified.
Coursera 2020
The Strategy of Content Marketing
Udemy 2019
Building a Brand on Social Media
Hubspot Academy 2019
Email Marketing Certification
Hubspot Academy 2019
Content Marketing Certification
Hubspot Academy 2019
AI & Machine Learning in Marketing
Hubspot Academy 2019
Building an Advanced Twitter Strategy
Hubspot Academy 2018
Social Media Certification
University Of Jos 2010-2015
B.A. Mass Communication
Bennie International College Kano 2006-2008
National Examination Council Of Nigeria (ECO)
Date Of Birth:9th Feb 1990
Nationality: Nigerian
Marital Status: Single
Sex: Male
State Of Origin: Akwa Ibom State
Religion: Christianity
Fashion, art, traveling, and meeting new people.
Mr. Olukayode Tijani
Managing Partner at KAYODE TIJANI & CO.
173a Moshood Olugbanu street off Ligali Ayorinde
Street Victoria Island, Lagos, Nigeria.
Mr. John Ogar
Missionary at Living Seed Team
Gboko, Benue sta of Nigeria.
Mr. Ikechukwu Onunkwo
Learning and Development Lead at Ikeja Electric
Lekki Phase 1, Lagos, Nigeria.
WORK EXPERIENCE
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