AJAY KUMAR SHARMA

Ghaziabad, India

Mobile: +** – 858-***-**** E-Mail: adhgum@r.postjobfree.com

LinkedIn: http://linkedin.com/in/ajay-kumar-sharma-b0abb456 Skype: Ajaysharmafmcg_1

Regional Sales Management Channel Management New Product Launch Product Placement Distributors & Territory Management Sales & Marketing Revenue Generation Business Development Product Knowledge People Management Customer Relationship Management Market Analysis/Research Team Management Negotiations Reports Documentation Business Operations Planning & Implementation Product Enhancement Strategic Planning & Implementation Training & Development Logistics Management Infrastructure Development

SUMMARY

An accomplished Sales & Marketing professional with more than 13 years of progressive expertise in Regional Sales Management, Channel Management and Project Management in E- Commerce, Government Institutions and Sales & Distribution verticals

Demonstrated success in developing profitable/productive business relationships and effectively planning market development to attain business strategies

Possess experience in managing entire operations such as achieving sales revenue numbers, budget & profit goals, managing monthly/quarterly/annual sales budgets, identifying sales opportunities and developing sales presentations for assigned regions

Skilled in handling distributors, proposing business plans to enhance the company retail base for the organization

Proven experience in establishing/maintaining strong business relationship with dealers, channel partners, team members, stakeholders, spearheading the territories/networks to drive the long-term business growth

A leader and strategist, driving businesses by identifying opportunities streamlining systems with focus on bottom line, process efficiency and cost optimization

NOTEWORTHY ACHIEVEMENTS

Received Certificate of excellence for outstanding performance and been a member of 100 champions club

Performed hard core sales activities to obtain secondary sales growth, which leads to primary sales growth and launched a new product SIPP instant Fruit Drink, Simbhaoli Sugars Ltd

Spearheaded a team of 16 Promoters, 5 Merchandisers, 2 Supervisors & 2 PSM’s and handled turnover of 1.45cr per annum for Biscuits & Dairy in Delhi and NCR, Britannia industries Ltd

Handled turnover of 3.60cr per annum for Chew gum & Candy in Delhi and NCR regions, Mars Incorporated (Wrigley India Pvt. Ltd.)

SCHOLASTIC & ACCREDITATIONS

Post Graduate in Marketing & HR from Institute of Management Technology, India - 2011

Bachelor of Commerce from Chaudhary Charan Singh University, India – 2007

Executive Certificate Program in Strategic Management from IIM Kashipur

LANGUAGES KNOWN

Proficient in English and basics in French

CAREER TRAJECTORY

Organization

Designation

Duration

VRS Foods Ltd

Regional Sales Manager(General Trade)

Jul 2020 – Till Date

Miraj Group (AEPL)

Sales Manager(Modern Trade)

Nov 2019 – Jul 2020

Gopaljee Dairy Foods Pvt Ltd

Senior Manager(Retail & General Trade)

Sep 2017 – May 2019

Dabur India Ltd

Senior Sales Officer(Modern Trade)

Apr 2016 – Sep 2017

Mars Incorporated (Wrigley India Pvt. Ltd.)

Sales & Merchandising Officer(Modern Trade)

Jul 2014 – Mar 2016

Britannia Industries Ltd

Territory Sales In-charge(Modern Trade)

Aug 2013 – Jul 2014

Perfetti Van Melle India Pvt. Ltd

Distribution & Sales Executive(General Trade)

Mar 2011 – Aug 2013

Simbhaoli Sugars Ltd

Sales Officer(General Trade)

Sep 2007 – Mar 2011

OVERALL KEY DELIVERABLES

Responsible for Profit & Loss and administering entire dairy milk and milk products in the region of UP

Current Turnover: 90 Cr

Channel Partners – 76

Team Size – 22

Pivotal role involvement in monitoring performance of direct reports, reviewing daily sales reports and providing feedback

Responsible for implementing, developing and devising the influential promotional schemes to enhance the business volumes and new strategies to set up volumes to the next level

Developing the productivity of existing channels and planning/executing new channel verticals

Conducting day-to-day reviewing of sales priorities, planning and presentation to the sales force ensuring that they are continuously aware of all stock, pricing and promotional issues

Assuring all the ASM's, sales officers and store staff receive feedback of market visits and customers with agreed follow-up objectives

Organizing biannual appraisals for all ASM & Sales officers

Performing strategies, evaluating/implementing changes to journey plan for ASM's

Mentoring/training to the sales officers and merchandisers

Managing a wide range of activities such as handling the trade collections, implementing methods to meet the targets, assisting ASM's in managing collection targets,

Driving team in motivating team members towards achievement of monthly targets

Educating team members on the KAM skills, principles/tools for effective planning, negotiation skills, analysis of MIS related to P&L

Accountable for setting-up modern trade market for North India region

Recruiting/appointing team/channel partners, designing/implementing marketing strategies, suggesting on financial matters along with leadership team

Instrumental in new product launch, product placement and training

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