SHUBHAM SANJAY THOSAR
SUMMARY:
oResults-focused professional with strengths in User Experience, Product Design and Development with 3+ years of experience in the automotive industry. Adept at balancing parallel targets to promote productivity & to positive outcomes.
oMaintained and managed 10+ feature HMI logic flows in the center stack in JAMA based on user testing, research, benchmarking and leading cross-functional teams through development and system harmonization while meeting budget and timing goals
oExtensively studied Human Machine Interaction, UX/UI and ergonomics principles during my Master’s in Human factors and Ergonomics Course at U of M
oWorked with Rivian User Experience team to develop best-in class experience for the Rivian customer and spearheaded the UX research for Rivian EV Charger
oPerformed ethnography and literature research to identify the customer needs and new trends in HMI/User experience for ADAS Features (autonomous/self-driving ecosystem)
oWorked with customer channel and system component owners to ensure feature is delivered in a way that meets feature objectives and has a consistent cross-channel experience.
oCollected VOC’s from the focus groups of ‘ADAS Research Clinic’ and assisted in creating need-based opportunity statements with the help of cross-functional teamwork (Strategy, Vehicle UX, Vehicle UI, Product Planning, Charging, Battery, Industrial Design)
oBenchmarked Cadillac Supercruise for Rivian R2 Product Roadmap and presented my finding in a memo to Vehicle UX director
oDemonstrated proficiency in DFMEA, ISO-26262 Functional Safety, Root Cause Analysis and Engineering Problem Solving
oDFMEA documentation in JAMA for features like Lane Boundary Detection, Light Detection, Sign Detection, Object Detection, Traffic Light Detection, Visual landmarks, Obstacle Detection and Lane departure warning
owith attributes team, infotainment development team and system engineering teams to capture development concerns and potential path to mitigate the risk arise from those concerns
oDesign and Developed HMI interaction between and Autonomous Vehicle and Pedestrians HTA and Low Fidelity Mock-Ups and tested them with usability studies
oExperienced working on projects that involve the implementation of various sensor types (to measure force, position, acceleration, light, etc.).
oExcellent communication skills; verbal and written. Willingness to learn and grow professionally
oDeveloping next Generation User Experience for Maas (Mobility as a service) is like a moon landing of our generation
TRAINING/SKILLS:
Tools:
JAMA, ASIL-D, Microsoft Office, JIRA, CATIA, MATLAB/Simulink, A2mac1 Benchmarking, Python, Adobe Photoshop, JD Power APEAL, Strategic Vision, mTAB, DOORs, Atlassian Jira Agile, IoT
Key metrics & responsibilities:
User Experience Design, FuSa Requirement Documentation, HMI Logic Flow, Usability Studies, Wireframes, Lo/Hi-Fidelity Mockups, Research Clinic, Interactive Prototypes, User Surveys/Interviews, A/B Tests, Pugh Analysis, VOC, Iterative Customer Research
Interpersonal Skills:
oAttended high impact presentation skills training
oEffective communication methods training
EDUCATION:
Master of Science in Industrial and Systems Engineering, University of Michigan, Dearborn-2018-2020
Bachelor of Technology in Mechanical Engineering, BAMU University, Aurangabad-2013-2017
PROFESSIONAL EXPERIENCE:
May 2020 – Present: Seeking Employment
June 2019 to May 2020:
Rivian Automotive – Plymouth, USA
Vehicle UX – R1T and R1S
oOversaw the development of R1T, R1S and RPV: researched customer preferences of vehicles and assisted HMI use cases for features
oMaintained and managed 10+ feature HMI logic flows in the center stack in JAMA based on user testing, research, benchmarking and leading cross-functional teams through development and system harmonization while meeting budget and timing goals
oDerived Feature's External Functions from Use Cases in JAMA for ADAS features which atomically describe the reaction of the feature to any given input/interaction and completion of external functions were tracked by the JIRA
oWorked closely with cross-functional team & feature owner in documenting decomposed functionality from vehicle feature to component and constructed boundary diagram and P-diagrams in JAMA for various features
oAssisted team in creating DFMEA documentation in JAMA for features like Lane Boundary Detection, Light Detection, Sign Detection, Object Detection, Traffic Light Detection, Visual landmarks, Obstacle Detection & Lane departure warning
oBenchmarked Cadillac CT6 Supercrise and provided strengths and weakness in the form of memo to the UX director
oPerformed ethnography and literature research to identify the customer needs and new trends in HMI/User experience for ADAS Features (autonomous/self-driving ecosystem)
oTracked and managed 130 features HMI logic flow in JIRA and coordinated it with the respective feature owner with RAG matrix
oCollected VOC’s from the focus groups of ‘ADAS Clinic’ and assisted in creating need-based opportunity statements with the help of cross-functional teamwork (Strategy, Vehicle UX, Vehicle UI, Product Planning, Charging, Battery, Industrial Design)
oParticipated in weekly internal status meeting with attributes team, infotainment development team and system engineering teams to capture development concerns and potential path to mitigate the risk arise from those concerns
May 2018 – Sept 2018: Master’s Education in USA
Aug 2017 to May 2018
Tata Motors Ltd. – Pune, India
System Engineer – Premium Segment
oCollaborated with internal and external stakeholders to recognize feature opportunities and develop the vision, functional objectives, epic user stories, logical architectures, and UX/UI concepts that meet the needs
oLead feature definition end-to-end across all customer interaction channels (i.e. in-vehicle, mobile app and web) that meet the product vision. Prioritized requirements for downstream teams to support iterative development and minimal viable product (MVP) definition
oDeveloped Human Factors guidelines and Use cases for an Autonomous Shuttle project
oPerformed DFMEA and Functional Safety (ISO 26262) analysis for HMI use cases in Autonomous Shuttle
oExperienced working on projects that involve the implementation of various sensor types (to measure force, position, acceleration, light, etc.).
Oct 2015 to Aug 2017
Formula SAE – Aurangabad, India
Design Engineer – Formula 1 prototype racecar
oIdentified drivers posture and behavior under naturalistic driving conditions with the help of SAE guidelines in Solidworks
oSpread headed virtual human simulation studies to identify occupant packaging issues and driver comfort for cockpit design of race car
oDesigned and Developed best-in-class intuitive cockpit for a F1 car with the help of NHTSA and SAE guidelines
ACADEMIC PROJECTS
Product Development and Management (Mid-Size Pickup Truck)
Benchmarking and Preliminary Design Specifications (V-Model Product Development )
oPerformed Benchmarking study using Pugh Diagram for reference vehicle- 2018 Chevy Colorado and competitors- 2018 Ford Ranger and 2018 Toyota Tacoma. Compared reference vehicle attributes with the leading competitors
oUsed System Engineering principles and presented the important product design & development challenges
Kano Model for a Self-Driving Car
oFramed Functional and Dysfunctional questions for the survey to prepare a KANO model
oPrepared a Kano model & addressed the satisfiers & wow factors after reviewing and analyzing the survey
User Experience
HMI between Autonomous Vehicle and Pedestrians
oCreated detailed Hierarchical Task Analysis (HTA) of communication & interaction between Autonomous Vehicle & pedestrians
oCreated medium-fidelity prototype that encompasses the entire tasks which convey design ideas to obtain the correct feedback
oDesigned, conducted, analyzed, and reported the results of a usability test of the user interface developed in prototyping stage
Delivery Driver’s App
oCollected VOC’s and created User Persona and User-Stories to understand the stakeholders in the process
oConducted a survey, customer clinics and went on a Ride-along with the drivers to get the pain-points from the process