Shariq Anis

Street # *, ***** # **-*, *-**/*, MPCHS

Islamabad - 44000

+92-51-230****) +92-315-*******)

adhg8a@r.postjobfree.com; Skype: shariq.anis1

I have core experience in the areas of Management, research and creation of strategies for the introduction of newer goods and services and that of expansion of existing services. I have participated in overall company strategic planning and management activities. I have been tasked and have successfully delivered recommendations about future directions and how to capitalize on analysis to further product image and uptake. I have been managing, both in house and external quality initiatives, business development and brand positioning. Providing training/consultancy on MS office Suite (Excel, PowerPoint, Word), SPSS, Tableau. I have extensive experience in creative, research oriented and academic writing and reports and experience of analysis using Excel, SPSS, STATA and Tableau. Organization

Designation

Description

Tenure

Self Employed

Data analyst, Creative Writer, Trainer

I have been self-employed in the fields of researching and report writing, so I have excellent writing and communication skills. I have practically experienced the discipline required to ensure timely and quality delivery to diverse clients. I have used my research- focused ability to digest knowledge and extract relevant bits of pertinent information.

• Quantitative data analysis

• Data visualization and presenting with Tableau, PowerPoint, R

• Data Analysis with SPSS, STATA and R

• Professional Academic and non-academic Research

• Book Reviews & Article critiques

March 2019 to date

Gulfnet Pakistan Pvt. Ltd.

Head of Strategy & Coordination

Business Development, building value proposition, quality assurance accreditation and standards and helping in translating /building industry required needs and capabilities into product offering. Managing administrative and Financial functions for streamlined services. Setting the strategic goals for the company. Working with the rest of the management team, ensuring action and resource requirements are properly aligned to allow for meeting charted goals. July 2016 to March 2019

Organization

Description

Self Employed

Creative Writing, Data Analysis using SPSS, Excel, Tableau, STATA and Eviews, Market Research Online Projects, Secondary research using academic journals, databases and online portals.

Organization

Designation

Description

Tenure

Organization

Providing training on MS Office suite, SPSS and Tableau November 2015 to June 2016

Some links to written papers:

https://www.scribd.com/doc/144844913/Change-Management

https://www.scribd.com/doc/191626437/The-Management-of-Innovation-Brief

https://www.scribd.com/doc/144844913/Change-Management

https://www.scribd.com/doc/90624757/SMN-PPP-Sep-07-Ver-2-28th-Sep CMPAK Ltd. ZONG

Designation Manager Market Research and Customer Experience Tenure February 2012 to October 2015

Description Led the Research and Customer Experience Team. Analyzed the effectiveness of different research methodologies (such as face to face, focus group discussions, syndicated vs. customized, etc.). Was responsible for recommending cost efficient alternatives to outsourced research, such as in-house research. Supervised customer research and increased customer experience and drove the development and delivery of necessary content and functionality to increase customer satisfaction levels. Key achievements included:

Organization

Development and management of country wide BHT program to evaluate Zong’s Brand performance, deficiencies and recommendations in light of competition

Implemented country wide Profile and Penetration study in collaboration with competitors to gauge penetration and acceptance of telecom and technology products.

Facilitated managers from different commercial teams in conducting research tailored for their objectives

Devised evaluation process to gauge the success of different TVCs, promotions, offers etc. through research

Supervised the Customer Experience for Zong customers at different channels, and suggest improvements

Coordinate with Manager, Business Intelligence, to identify key opportunities based on customer consumption patterns and research SAMENA Council/Teralight Inc. (www.samenacouncil.org, www.teralight.com) (SAMENA Telecommunications Council is South Asia – Middle East – North Africa (SAMENA) 25 countries’ region’s sole industry association, driven primarily to represent telecommunications’ operators and service providers)

Designation Director Marketing Research

Tenure August 2011 to February 2012

Description

Managed a strategic research team of seven research analysts and managers producing research papers and presentations on:

International Roaming Regulations, Spectrum Harmonization and Efficiencies – Digital Dividend, IPTV Standardization and Related Policy Issues, Public Private Partnership, Digitization and Content development amongst others.

SAMENA Daily Telecom, SAMENA Trends, Event Agendas (last was Convergence to Doha on November 1-2), Issue alerts and Social Media Updates

Handling periodic and ad hoc research requests by 95 plus members from 25 countries. Members include Vendors, Operators, Regulators and Consultants

(see website for details)

ICT Sector Reviews of the member countries

SAMENA website updates

Hot Topics of the month amongst core areas of broadband, optic fibre, satellite, mobile TV and IPTV and others

Designing surveys to gather data relevant to SAMENA’s strategic objectives

(promoting the development and adoption of national and sector-specific digitization policies; promoting progress of telecom sector governance and regulation; facilitation of environment conducive to investment in next generation broadband infrastructure; encouraging cooperation between telecom operators and other industry stakeholders for enhanced value creation)

Market Research, Newsletters and website updates for Teralight Inc. Organization Self Employed

Designation Freelance Writer and Researcher

Tenure June 2010 to July 2011

Description

• Undertaking freelance research for marketing research companies and other organizations

• Data analysis using SPSS and MS Excel.

Organization Ericsson Pakistan Pvt. Ltd.

Designation Manager Market Research, Strategy and Analysis Tenure July 2007 to May 2010

Description

•Keeping a close tab on telecom news, articles and marketing campaigns by various operators/customers and competitors to be able to provide input to various incumbents and BU Directors for better business understanding and sales planning. Interface with Network Solutions Directors in Market Unit (MU) for gauging telecom trends and directions.

• Providing primary data for calculating and measuring market shares for Market Unit Middle Eastern region (comprising of 13 countries). Providing help in account growth planning and consolidation over the 13 countries region

• Providing input to developing strategy for Middle East Market Unit, by helping analyse existing account planning information and market conditions. Research and analyse market data for developing trends and future directions.

•Identifying, gathering and analysing technology data from operators/customers, competitors and markets to provide an understanding of technology trends and highlight Ericsson’s strengths/weaknesses.

•Researching market conditions in local, regional, or global arena and effectively communicate market research findings and implications internally on a regular basis.

•Identification and analysis of Market trends and development in the AU PK via business intelligence and tools like Consumer Lab studies.

•Proactively shared knowledge on how to beat competition and best practices from access to Ericsson Business Intelligence networks.

•Submitting Monthly Reports about telecom market landscape and weekly bulletin of regional and international Telecom news. Organization PTCL

Designation Manager Market Research, BI

Tenure Sep-2005 to July 2007

Reason For

Leaving

Better and more challenging prospects

Description • Market research on different products and services. Created strategies for the introduction of new goods and services or the expansion of existing services and helped in formulation of policy and strategy

• Conducted regional tracking, helped in researching market conditions in local, regional, or national area to determine potential opportunities, competitive offerings and areas of concern.

• Monitored Tariff to examine and analyze statistical data (from Billing, traffic and competitor traffic) for forecasting future marketing trends

• Tracked Competitors by gathering data on prices, promotions, and methods of marketing. Monitored and reported on market and competitor activities and provided relevant reports and information for strategy formulation.

• Conducted traffic analysis for helping in compiling information and data from surveys, billing and customer care analyzing results and preparing reports setting forth customer attitudes and trends with appropriate marketing recommendations. Collected data on customer preferences and buying habits. Prepare reports and graphic illustrations of findings.

Organization The Aga Khan University

Designation Manager ISP

Tenure May-1999 to Jan-2005

Description ● Managed AKUNET (ISP) Department, its customer services, sales and marketing functions

● Responsible for setting targets, conducting customer responsiveness surveys

● Telemarketing supervision, analyzing market conditions, setting appropriate tariffs and building revenue base

● Annual budgeting and monitoring revenues/expenses against budgets.

● Liaising with technical staff for maintenance of hardware, operating and software systems and reviewing and recommending updates in helpdesk software, for smooth running of operations

● Achieving and maintaining quality standards of ISO 9002 certified company and encouraging improved quality services

Reason for

Leaving

Option for a PhD at University of Wales

Organization SHOA, a sister company of Jaffer Group Designation Manager Sales & Marketing

Tenure Jul-1998 to Apr-1999

Description - Responsible for marketing Internet Services and Satellite based VSAT and wireless radio connectivity Solutions

Organization COMSTAR

Designation Regional Manager, Northern Pakistan

Tenure Feb-1996 to May-1998

Description - Responsible for marketing Satellite based VSAT and Radio based Connectivity Solutions

Organization PAKTEL

Designation Marketing Executive, Corporate

Tenure Jul-1995 to Feb-1996

Description - Responsible for conducting feasibilities for new ventures (specifically worked on costing and Benefits/Advantages of shifting from AMPS to TDMA/CDMA system).

Organization JBL (Jaffer Brothers Pvt. Ltd.)

Designation Sales/Marketing Support Executive

Tenure Jan-1993 to Jul-1993

Description - Responsible for technical sales support (reviewing new developments, hardware strengths and weaknesses and training sales people on technical details of products)

Organization JBL (Jaffer Brothers Pvt. Ltd.)

Designation Analyst/Programmer MIS Division

Tenure May-1991 to Jan-1993

Description - In house system maintenance, troubleshooting and software training Certifications & Extracurricular Skills:

Lead Implementer ISO 20000

Marketing Research in Action by Michael

Roe

Facilitator Tool Training

Leadership Training

NLP Practitioner Certification

Training of Trainers Certification

Master NLP Practitioner Certification

Freelance Writer

Academic writer/researcher for international academic research organizations. I have been a regular book reviewer for "Dawn Group of Newspapers" having done book reviews on Medicine, Education, History, Creative Arts, Intellectual Property, Fiction and other categories since 2005.

I have been a freelance journalist for "The News" Islamabad during 1991 to 1993 and also have written for several different magazines.

Education:

Degree Name MBA

Institute Lahore University of Management Sciences, Lahore Session 1993 - 1995

Majors Marketing, MIS, Finance

Degree Name BCS

Institute National University of Computer and Emerging Sciences, Karachi Session 1986 - 1990

Majors Computer Science

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