Social Media Digital Marketing

Professional Certification

Digital Marketing Nanodegree

Udacity, February 2020

• Implemented and optimized paid search campaigns on Google AdWords by creating ad copies, keywords research & traffic estimations, and reviewing campaign performance.

• Conducted budget management and opportunity analysis in terms of return-on-investment (ROI), spend and branding.

• Executed Facebook Ads and achieved positive ROI with optimized Ad cost and low cost per click.

• Created a dummy three-touch Email campaign with an A/B test and analyzed results.

• Examined the website’s health by SEO audits (Content and Technical audit) which included Keywords planning, Backlinks, Link building, Metadata, Page indexing and Mobile-friendliness testing.

Work Experience

1. Dress2Dazzle

Digital Marketing Apprenticeship

(June 2020 – September 2020) 4 Months

Dress2Dazzle is an online e-commerce store (www.dress2dazzle.com)

• Creating and managing the website on Shopify.

• Developing social media strategy for Facebook, Instagram and LinkedIn

• Giving suggestions to the team using Google Analytics to boost sales.

• Diagnosing problems, devising solutions, and sharing findings with the team to improve user experience.

2. Essential Essentials

Digital Marketing Apprenticeship

(April 2020 – June 2020) 3 Months

• Creating and sharing content on social media platforms to boost engagement

• Designing graphics using Canva software (flyers, social media posts, forms etc.)

• Designing online course for e-learning on platform Kajabi

• Working on project management software Trello

3. Genpact

Recruitment Consultant

(February 2019 – June 2019) 5 Months

• Experience in the full recruitment life cycle

• Working knowledge of online hiring resources/platforms such as Monster, Naukri, Shine. 4. Vegazva

Management Trainee (Marketing and Recruitment)

(April 2017 – October 2017) 6 Months

• Identifying issues in sales and marketing strategies and resolving them with the digital marketing team.

• Working for client relationship management.

• Handling recruitment for clients

Education

Post Graduate Diploma in Management - STEP Harcourt Butler Technical University (India) CGPA 8.3

Marketing Human Resource

2014 – 2016

Bachelor of Arts - CSJM University (India)

English, Military Studies

2011 – 2014

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