Keri McBride

St. Louis, MO

314-***-****

adhe39@r.postjobfree.com

Summary

Communications and marketing professional with more than 25 years’ experience in branding, editing, writing, publishing, and public relations; extensive knowledge of both corporate and nonprofit sectors Educational History

Southern Illinois University at Edwardsville

Bachelor of Science, Mass Communications, School of Journalism Double Minor in Television/Radio and English

Aug. 1990 to May 1994

Professional History

Kynetec (Global Agriculture and Animal Health Market Research Company), St. Louis Marketing Manager – Nov. 2015 to Oct. 2020

Developed and launched Kynetec brand including corporate messaging, logos, websites, brochures, templates, exhibitions, and signage

Worked with global animal health and agriculture teams to develop brand and supporting materials for new products such as PetTrak, AgriInsight, and DairyInsight

Facilitated email campaigns for regional and global targeted audiences, including maintaining editorial calendar, writing content, layout in campaign software, and determining audience engagement

Managed large database of contacts for campaigns

Maintained two websites: writing/posting articles and job openings and implemented website redesign

Created/maintained all content on company social media – Vimeo, LinkedIn, Twitter, and Facebook

Wrote and designed more than 100 issues of Let’s Kynect, Kynetec’s internal news bulletin

Coordinated quarterly town hall meetings with CEO, as well as a monthly series featuring internal presenters sharing best practices and new products

Wrote press releases and sent to trade publications; arranged interviews; tracked publicity

Developed and maintained all marketing-related pages on the company intranet Missouri History Museum, St. Louis

Editor, Publications – Feb. 2006 to Nov. 2015

Edited and contributed to museum blog

Served as managing editor of Gateway, annual magazine

Edited exhibit materials, member magazines, and brochures

Proofread and publicized books: developed press kits, organized signings, arranged interviews with media, and managed social media

Served as web administrator for museum website: approved content, created pages for exhibits and publications, and posted homepage announcements

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Keri McBride, continued

Freelance Consulant, St. Louis

Editor, Proofreader, Writer – Aug. 2003 to Dec. 2014

Copyedited and proofread for medical and academic book publishers

Wrote feature articles for Sauce magazine (food, art, culture)

Wrote assignments for St. Louis magazine

Elsevier (Medical Book Publisher), St. Louis

Project Manager – May 2001 to Aug. 2003

Coordinated production of multiple medical manuscripts through editing text, compiling art, and working with authors to meet deadlines

Intertec Publishing, Special Events Magazine, Malibu, CA Senior Editor – July 1999 to April 2001

Wrote feature articles, including several cover articles, on special events industry

Coordinated annual awards competition and managed database of more than 400 entries Directions in Design (Interior Design), St. Louis

Communications Assistant – Sept. 1998 to June 1999

Wrote news releases on interior design projects

Designed ads and direct mail pieces

Firstbank of Illinois Co., Marketing Department, Collinsville, IL Missouri Regional Marketing Coordinator – Jan. 1997 to Sept. 1998

Developed and executed marketing campaigns and budgets

Wrote news releases and features for company and senior club newsletters Bar Association of Metropolitan St. Louis, St. Louis Managing Editor, St. Louis Lawyer magazine – May 1994 to Jan. 1997

Developed themes, recruited writers, photographed events, edited content

Implemented new layout and created new departments for magazine

Wrote news releases and magazine articles

Skills

Proficient in Microsoft Office suite (Word, Excel, PowerPoint) • Photoshop editing • Proficient in campaign software • Experience with multiple website platforms • Familiarity with GDPR legislation • Highly organized

• Excellent communicator • Detail oriented • Ability to multitask • Enthusiastic learner • Ability to adapt • Goal oriented • Team player

Achievements and Interests

Volunteer for two Girl Scout troops, helping to lead lessons and raise funds

Serve on a planning committee for gala for local radio station

Served on neighborhood association board; published newsletter, helped redesign local park

Golden Ticket recipient (Kynetec) in 2019 and 2020, in recognition for exemplifying company values Page 2 of 2

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