Sales Marketing

Charlotte M. Copeland

Mobile 925-***-**** adhe17@r.postjobfree.com

QUALIFICATIONS

Executive level leader with verifiable reputation for executing to excellence

Effective change agent for underperforming departments, projects and programs

Depth and breadth of clinical expertise in OR, PACU, various surgical sub-specialties, outpatient surgery (OPS) & clinics

Proven expertise in multidisciplinary healthcare management and performance improvement

EDUCATION

Master of Business Administration, Saint Mary’s College, Moraga, California

Bachelor of Nursing Science, University of California, San Francisco, California

Lean Six Sigma Black Belt in Healthcare

Certified Coding Specialist, Physician-based

PROFESSIONAL EXPERIENCE

Eden Medical Center, Castro Valley (03/17- 07/20)

A community hospital associated with the Sutter Health organization.

Nursing Administrative Supervisor

Selected Accomplishments:

Have achieved outstanding annual performance reviews each year of employment

Lodi Memorial Hospital

A community hospital affiliated with Adventist Health (11/16 – 02/17)

Director of Patient Care Services, Home Health

Kaiser Foundation Hospitals, Richmond and Walnut Creek Facilities (08/11 – 10/16)

Responsible for Nursing function in the acute care setting during off-hours

Nursing Administrative Supervisor and Assistant Nurse Manager Telemetry

Selected Accomplishments:

At the Richmond facility, reduced nursing unit turnover by 33%, positively impacted performance ratings by 12%

At the Walnut Creek facility, responsible for 85 Nursing staff, 10 Nursing Managers and 225 patients

Copeland Consulting LLC –San Carlos, California (01/04 - 12/16)

A private network that helped medical device companies achieve objectives in marketing, strategic planning and development.

Managing Principal, Clients included Kelly Engineering and J&J Lifescan (consumer blood glucose testing) and Natus Medical.

Coapt Systems, Inc. –Palo Alto, California (02/05-12/08)

A private company that manufactures, markets and distributes devices for Plastic Surgeons through direct and independent sales.

Director of Global Marketing

Responsible for the leadership of a team of marketing professionals, product development, establishing and managing the departmental budget, quantitative and qualitative market research, global physician and sales training, strategic and tactical campaigns specific to market segments, analysis of potential strategic alliances, market expansion through luminary development, marketing communications, sales strategy, reimbursement strategy, and clinical outcomes management.

Selected Accomplishments:

Integrated voice of customer into product development and product line management and strategy for five new products

Developed and implemented market preparation and launch activities for five product lines, growing market share 15%

Interfaced with aesthetic leaders to prepare and publish six articles in peer reviewed journals and five articles in trade journals

Doubled sales leads year over year during tenure, producing 1479 leads from June to October in 2007

Natus Medical, Inc. –San Carlos, California (10/02-06/04)

A public company that manufactures and markets newborn screening treatment and devices through all sales channels.

Director of Global Marketing

Responsible for the leadership of a team of eight global marketing professionals, four million dollar departmental budget, strategic product mapping, luminary development and product development, clinical study outcomes management. Managed Global Product Management, Marketing Communications, Event Planning, Continuing Education, In-House Graphics Development, Marketing Quality Management, Sales and Physician Training Programs.

Selected Accomplishments:

Implemented in-house graphic design program to achieve 50% collateral design expense reduction

Implemented campaign to gain market share in mature market resulting in 7% annualized revenue increase

Identified a strategic alliance opportunity and directed launches for two new successful product lines, driving top line 10%

Charlotte M. Copeland Page Two

Cohesion Technologies, Inc. – Palo Alto, California (11/00-10/02)

A late stage start-up company that manufactured, marketed and distributed surgical sealants to cardiac, pulmonary, vascular and gynecologic surgery through direct sales and distribution partners.

Director of Product Marketing

Responsible for leadership of the technical development team, development and implementation of the strategic and tactical marketing plan, management of international distribution channels, cross-functional internal, clinician end-user and sales product training programs. Proficient in reimbursement strategy and product economic justification development.

Selected Accomplishments:

All senior management-approved strategic market planning and tactics were on or ahead of schedule and below budget

Executed global launch of CoSeal surgical sealant, with development of domestic sales force product training and collateral

Managed all aspects of CoSeal physician luminary development program

Avocet Medical, Inc. - San Jose, California (8/99-11/00)

A start-up company that manufactured, marketed and distributed a hand-held diagnostic meter for Prothrombin Time testing.

Director of Marketing, Professional Products

Responsible for development of strategic marketing plan and high level marketing tactics to achieve corporate revenue goals

Selected Accomplishments:

As Chair of the Evaluation Board, the team drove an 80% close rate in sales and three significant product improvements

Successfully completed all aspects of two product launches

Developed and implemented telemarketing/lead management program leading to a 30% increase in revenues

Aesculap, Inc. - South San Francisco, California (1996-1999)

The company produces high quality instruments for a variety of surgical specialties.

Market Manager, Services Group (9/98-8/99)

From inception of a new group in October of 1998, led the team in the development of divisional mission, revenue growth plan, marketing plan and tactics, sales forecasting, pricing and quotations.

Selected Accomplishments:

Successfully implemented telemarketing program resulting in 15% growth in divisional revenues

Successfully completed three new product launches, contributing an additional 7% to new business

Authored an article that appeared in Infection Control and Sterilization Technology magazine, 1/99

Product Manager, STERILCONTAINER Product Line (9/96-9/98)

Responsible for a product line that generated 30% of the company’s annual revenue. Developed and implemented a strategic sales and marketing plan, implemented tactical plans which included sales bonus plans, print advertising and promotion.

Selected Accomplishments:

Annual line growth up 25% in units in 1997; up 27% in units in 1998

Six new products added to line

Six sterilization validation studies completed, fifteen sales tools created, five successful direct mail campaigns completed

Sales Executive and Trainer (1986-1996)

STERIS Corporation, Cabot Endoscopy, Johnson and Johnson Ethicon, Procter and Gamble Professional Products

Held sales positions of increasing responsibility and compensation with companies achieving annual sales of $100 million

Selected Accomplishments:

Sales performance 105% of quota in every position, including straight commission sales

Winner of numerous outstanding achievement sales awards, including Club trips, Ring Club, Division of the Year

Organized and implemented several surgeon training conferences significantly impacting regional sales

Responsible for in-field sales training at Cabot and Steris

PERSONAL INTERESTS

Family and friends

Health and fitness

Local travel

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