Mahesh Babu S.N

#*, *** *****

Opp **Th Cross

(Opp Shankar Nursing Home)

Basavanapura Main Road,

Gayathri Layout, K. R. Puram.

Bangalore-36.

E mail id: adhdqy@r.postjobfree.com Mobile No: 984-***-****

Job Objective: To attain Senior Level Assignments in Sales & Marketing, Business Development by utilizing, and further developing my Professional Skills/Abilities to achieve Organizational and thus Individual Goals

Education:

Bachelor of Pharmacy from Bapuji Pharmacy College, Davangere affiliated to Kuvempu University in 1999.

Summary of Skills and Experience:

Unit Head-Sales & Marketing- Fortis Hospital, Cunningham Road, Bangalore (from May 3rd 2018 to till date)

Marketing Head - Narayana Institute of Cardiac Sciences (August 2017 to till April 25’18)

Marketing Head - M S Ramaiah Narayana Heart Centre (December ‘15 to July’17)

Senior Executive - Manipal Hospital (June ‘14 to November ‘15)

Product Manager - Manipal Hospital (April ‘12 to June ‘14)

Area Sales Manager - Manipal Hospital (June ‘11 to Apr ‘12)

Sales Manager - ING Life Insurance (Oct ‘08 to Mar ‘10)

PSR & Territory Manager - Wockhardt Pharmaceuticals (Aug ‘00 to Oct 08)

Marketing Trainee - Cipla Ltd (Sep-99 to Aug ‘00) Astute & result oriented Marketing professional with 16 years of extensive experience in Sales & Marketing Channel Development/People Management. As Unit Head-Sales & Marketing at Fortis hospital, Cunningham Road

Responsible to achieve topline revenue of 10Cr per month and manage a team of 16 members

Showcase the Centre as a Multi-Specialty Hospital

Planning & Implementing strategies to drive more of non-scheme patients

Responsible in handling branding & P R teams

Promotion of hospital & services on digital media on an aggressive note As Marketing Head at Narayana Institute of Cardiac Sciences (formerly known as Narayana Hrudayalaya)

Marketing Head at Narayana Institute of Cardiac Sciences.

Responsible to achieve topline revenue of 30 Cr per month and manage a team of 15 members with a growth of 20%

Planning & Implementing strategies to drive more cash & Corporate/TPA business

Promote the Centre as “Centre of Excellence” & establish as “Quaternary Cardiac Care Centre”

Handled team of Referral, Visiting Consultants, TPA/Insurance, Neighborhood activity

Also handled Branding (both print and digital) & PR teams. As Marketing Head at M S Ramaiah Narayana Heart Centre (Unit of Narayana Hrudayalaya)

Marketing Head at M S Ramaiah Narayana Heart Centre, a unit managed by Narayana Hrudayalaya at Mattikere.

Driving topline revenue of 36 crores and managing a team of 4 members, with a growth of 22%.

Positioned & promoted the center as “Centre of Excellence “for Cardiac Sciences and was crucial in launch of Heart Transplant program, Cardiac Rehabilitation Services & C-PET machine services.

Planning & Implementing strategies to drive more cash & corporate/TPA business.

Played a major role in changing the dynamics of payor wise contribution. Ratio of Scheme to Non-scheme business was brought down to 20:80 from 50:50 respectively.

Handled Public Relations & Media also in addition to Branding

Organized CME’s, Doctor Meets & Corporate Doctor meetings

New markets like Chitradurga, Hassan & Chikkamagalore were explored for increasing our referral business.

Organized lot of Neighborhood activities

As Senior Executive at Manipal Hospital

Driving overall revenue target of 92 Crores and managing a team of 13 members (8 sales and 5 support team)

Planning and implementing strategies to drive more cash and corporate clients.

Handling referral, visiting consultant & information Centre business to ensure the Top line growth & managing referral sales desk.

Introduced Referral Desk for coordinating referred patients and to ensure that the feedback has been provided to referral doctors about the prognosis of the referred patients.

Taken up the challenge of promoting services of Manipal Hospital in North Karnataka by creating base at Bellary & Hubli

Initiated the referral sales coverage in newer markets like Madanapalle, Tirupati, Hindupur, Hosur, Krishnagiri & Dharmapuri.

Instrumental in increasing referrals to tertiary & quaternary care to 55% from 45%.

Streamlined peripheral referrals and ensured maximum references.

Played a key role in organizing 12, day long CME’s.

Opened 3 Information centers and 5 outreach OPD’s.

Launched Virtual Clinic and Second Opinion Clinics at all Information centers.

Initiated Doctor’s Dinner Meet created plat form for young physicians.

Empaneling & Activation of Visiting Consultants. As Product Manager at Manipal Hospital

Handled the departments of Orthopedics, Spine Care, Medical & Surgical Gastroenterology which contributed 42 crores to the top line.

Closely worked with referral sales, international marketing and corporate sales personnel to promote Ortho, Spine, Medical & Gastro Services by visiting referral doctors, corporates, conducting health talks, cme’s, public forums, camps at corporates & associations, publishing success stories at print media and through online mediums like websites & SEO.

Turned around the degrowing Orthopedics department to the 2nd highest revenue generating department in the organization.

Introduced the concept of Financial Counsellor’s to counsel prospect joint replacement patients, explain the package and provide estimation and to do follow up of those patients.

Added 6 Visiting Consultants to Orthopedics.

Started second opinion clinic for joint replacements.

Played a vital role in launching of Obesity Clinic

Contacted Medical tourism partners for international and Domestic Patients. As Area Sales Manager at Manipal Hospital

Built an excellent referral base & re-gained the confidence of all referral doctors.

Arranged numerous CME s at Bangalore and outstations like Kolar, Tumkur and Chintamani.

Initiated regular Internal CME’s and ECG classes for referral doctors.

Was the first person to touch 1 crore referral sales revenue in the month of January- 2012.

As Sales Manager at ING Life Insurance

Created a team of 54 advisors, trained them and was generating business through them.

Achieved revenue of 2.15cr against a target of 1.5cr and received Chairman Medal.

As Territory Manager & PSR at Wockhardt Pharmaceuticals

As Territory Manager from 2005-2008 handled a team of 5 people covering Kolar, Tumkur & part of Bangalore.

Achieved the “Best Territory Manager” award from the Vice-President.

Focused on the sale of new products and helped the entire team members to achieve their revenue targets and ensure the entire team earns the annual foreign trip incentive.

As PSR from 2000-2005 was based at Kolar.

Increased the base revenue form 2.5 lakhs a month to 4 lakhs per month in a year’s time.

Achieved the Prestigious Chairman’s Award twice.

Achieved a record sale of Aceroc to 1900 strips per month and was All India top achiever continuously for 6 months.

Launched successfully Nadoxin Cream and generated a secondary sale of 486 tubes in the first month of launch which was the highest all over India and went on increasing the sale to 750 tubes in the coming months.

I was the highest seller of Sparx in Karnataka.

Had a good rapport and control over distributors, chemists and other stake holders and in inventory management.

Areas of Expertise:

Sales & Marketing

Plan sales objectives-primary & secondary and monitor the sales to achieve pre-set sales targets.

Implement strategies to identify new business opportunities & expand the existing market.

Identify and develop new streams for revenue growth and maintaining relationships with customers to achieve repeat/ referral business. Maintained MIS reports on monthly, quarterly & annual targets. Creating strategies for brand building and enquiry generation

Channel Management

Associating & developing the channel partners and ensuring maximum visibility/ coverage in the market.

Cementing relations with the network associates & imparting continuous training to them.

Developing distribution strategies for ensuring availability of services at each end point.

Operations Management

Tracking the availability to ensure seamless delivery at all points. Identifying scope for minimizing the costs & expenses across location operations. Monitoring, mentoring & managing sales team and assisting them to accomplish individual/ team targets.

Personal Strengths: Self-motivation, Confidence, Dedication, References: Available on Request

Date: / /

Place: Bengaluru. (Signature)

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