Social Media Digital Marketing

Manhattan, KS *****

www.linkedin.com/in/jillian-headrick-

286b9a14a

**********@***.***

C O N T A C T I N F O R M A T I O N

S K I L L S S U M M A R Y

Strategic planning

Communications leadership

Social media expertise

InDesign experience

Photoshop experience

Exceptional writer

Promotional campaigns

Project management

JILLIAN

HEADRICK

E D U C A T I O N

Minored in Political Science

Catbackers Scholarship recipient

Tyler Juden Memorial Scholarship recipient

Member of Alpha Delta Pi - Alpha Eta

Member of KSU Mock Trial Team

Kansas State University

Bachelor of Science

Strategic Communication/Public Relations

P E R S O N A L P R O F I L E

As an ambitious strategic coordinator, I offer proven leadership in creating public relations and communication strategies to advance your company's vision and goals. I am adept in all aspects of public relations, including media relations, internal communication, event planning and community relations. W O R K E X P E R I E N C E

Directed social media and digital marketing strategy and initiatives to promote brand building, customer retention, engagement, reputation and revenue-focused activities. Aligned all visual design and brand messaging elements to ensure consistency across digital advertising and marketing platforms.

Developed and implemented strategic, social media branding guide and marketing plan.

Prepared and disseminated press releases for the K-State Super Store and K-State Athletics.

Revamped the K-State Super Store's website, that generates an average of $36-53K sales every month.

Social Media Manager/Public Relations Intern

Champion Teamwear/K-State Super Store May 2019 - Present Worked as part of a three-person team to develop innovative branded marketing collateral for use by company owners. Researched consumer opinions and marketing strategies in collaboration with marketing team personnel.

Managed client marketing strategies and product promotion campaigns.

Served as the primary contact for venues when creating a preferred vendor list for the company and clients. Produced marketing graphics that were engaging and high- quality by applying skills in Photoshop and InDesign. Public Relations/Marketing Intern

Endless Treasures Vintage Rentals May 2018 - Aug 2018 Authored press releases and communications materials to share vital information and promote intended message to potential new members throughout the university.

Designed the social media campaign "5K in a day" that generated over $11K in 24 hours.

Managed social media accounts by composing content, engaging with followers in comments, monitoring activities, and researching trends.

Social Media Manager/Media Relations Chair

Alpha Eta Chapter - Alpha Delta Pi Aug 2018 - Jan 2020 https://jilliekayheadrick.wixsite.com

/website

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