Matthew Garcia

Address: **** ****** ******, **********, ** 15216

Phone: 347-***-**** Email: adhdk6@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/matthew-garcia/

Digital Marketing Manager - Growth Catalyst Powerful Strategist Market Expansion Agency Management Brand Management

An accomplished and business savvy professional with robust experience acquired over the years in delivering optimal results & business value in high-growth environments and establishing key relationships with business segments globally. Solution driven and result oriented professional with over 15 years of experience in marketing management, strategy, operations, integrated marketing communications, digital marketing, digital media, email marketing, analytics, brand strategy, social media, eCommerce, project management, content creation, and executive advisory. Skilled in managing extraordinarily complex projects requiring sharp attention to detail and consummate accuracy. Creativity and innovation focus with an eye on constant, measured improvement. Possess expertise in developing data-driven marketing campaigns and strategies, successfully manage marketing teams, and monitor the campaigns' performance. Highly regarded and visionary leader charged with governing multidisciplinary work teams to deliver projects designed to exceed company expectations. Prepare accurate reports on our marketing campaign's overall performance. Coordinate with advertising and media experts to improve marketing results. Champion team members to perform optimally and provide feedback to guide and encourage them continuously. Exceptional communication, presentation & interpersonal skills to grasp new concepts quickly and productively utilize the same.

~ Responsible for The Echelon Way full launch, newsletter system & blog ~

~ SEO & Local SEO deployment in Pittsburgh, Washington D.C & other targeted areas ~

~ Saved the company $40K+ in annual media spend by reducing ad costs ~

~ Developed the branding strategy for the firm, which includes the brand profile, pillars, promise, personality, and overall brand guidelines ~

Skill Areas: Strategic & Operations Planning w Agency Management w Brand Strategy w Budget & Finance w Business Development w Campaign Management & Analysis w Digital Marketing wDigital Media w Email Marketing w Marketing Communications wSocial Media Marketing w Marketing Analytics wProject Management w Process Improvement w Strong Interpersonal Skills w Analytical Skills w Team Management w Communications w Critical Thinking w Active Listening w Systems Analysis w Problem-Solving w Time Management w Attention to Detail w Client Relationship Management w Leadership w Management Skills

PROFESSIONAL EXPERIENCE

The Echelon Way Llc (Jun 2020 – Oct 2020)

Marketing Manager

The Echelon Way is a new way of making meaningful connections online – today! Our platform provides an immersive virtual experience helping you establish a meaningful connection in a groundbreaking and electrifying way.

Manage functions of maintaining the current sales pipeline with high priority subscribers in the sales funnel using Pipedrive

Create demand and conversions in new and existing markets, including web optimization

Collaborate with local teams to develop products and assert roadmaps for driving brand success wins

Develop and implement branding guidelines, policies, and procedures for The Echelon Way

Coordinate & set up digital asset management and administration process for company digital/social media presence on Facebook Business Manager, Google AdWords, Google Analytics, Hootsuite& Business Alerts

Collaborate with external marketing agencies on Digital Marketing & Public Relations deliverables

Plan and implement digital marketing strategies for company launch campaigns inclusive of SEO and local SEO

Develop the KPIs for establishing the company’s financial viability based on success wins which measured marketing

Monitor and ensure compliance with all guidelines for operations

Design and implement the strategy that fulfills the objectives, maximizes revenues, profits, and market share of the company while streamlining overall operations

Deliver and implement the Strategic Marketing Plan& AOP for marketing strategies and promotional campaigns for the next fiscal year

Work with other departments to ensure alignment of company goals, as set by senior management and ensure that the business growth strategies are met

Identify and implement improvements to current operations and workflows

Supervised and ensured achievement of all long- and short-term objectives

Manage to solve complex problems by primarily leveraging the systems and tools currently available to the organization

Mg Consultancy - USA & Caribbean (Jan 2019 – Jun 2020)

Strategic Marketing Consultant (On-Call/Contract)

MG Consulting Group provides a gamut of services in the field of Corporate Consultancy, Secretarial Audit, and HR Consultancy.

Responsible for planning and executing original, creative marketing and advertising campaigns to help clients reach marketing and sales goals

Strategically planned and conceptualized creative, out-of-the-box strategies to enhance business

Cultivated excellent relationships with new prospects and existing clients

Recognized and managed inbound digital marketing efforts including Paid & Organic Media and SEO using Hubspot and key SEO/SEM strategies for Savor De Isle and CJF Global Services, respectively

Handle complete creating and implementing data visualization dashboards for CJF Global Services for inbound tourism

Turned around lagging operations and prepared the company for fast growth and profitability

Estimated various online and print marketing opportunities based on cost and anticipated exposure to the target

Implemented the Gecko board tool for CJF Global Services for measuring key business metrics under the digital transition and website repositioning & relaunch

Create a brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short- and long-term objectives

Created targeted Google Ads and monitored web traffic with Google Analytics on CJF Global Repositioning Project

Planned and monitored the day-to-day running of the business to ensure smooth progress

Strived for maintaining industry-standard best practices re customer acquisition, lead generation, content, SEM&SEO

Angelik Touch – Los Angeles (Jun 2014 – Dec 2019)

Senior Marketing Strategist

Pioneered the efforts across handling the entire gamut of functions for overseeing the analytics strategy for the Angelik Touch regional campaign and created a new innovative dashboard for reporting results

Involved with a global cross-functional team to develop a mobile analytics strategy and measurement plan for Angelik Touch to increase content effectiveness using Tableau software

Planned and facilitated industry tradeshows for brand presence in the marketing channel, channel partners, and international cosmetics conventions

Developed subject matter expertise on internal customer management systems, underlying data, and available reporting tools such as Sisense for building vibrant dashboards, data visualizations, waterfalls, and other models for Angelik Touch Mobile Marketing Campaigns using Tableau & Microsoft Excel

Championed negotiations of marketing bundles with sellers, wholesalers, and other intermediaries in the channel

Developed and executed business plans for areas of accountability

Telecommunications Services Of Trinidad & Tobago (May 2003 – June 2014)

Marketing Communications & Events Analyst

Telecommunications Services of Trinidad and Tobago Limited is a large telephone and Internet service provider in Trinidad and Tobago.

Managed overall branding process and B2B action management, national and regional campaign driving with institutional media on television, radio, magazine, and printed newspaper. Relationships with the press, releases of reviews, and clippings

Ensured accurate and complete information is captured in the Salesforce Marketing CRM platform

Collaborated and worked with cross-functional teams to plan, deliver, and execute successful mobile marketing campaigns (QR, SMS, Coupons, Ads, etc.)

Established and implemented fail-proof mediation tactics for a 95% successful lead conversion rate

PROFESSIONAL DEVELOPMENT & CREDENTIALS

Master’s in Marketing Analytics Kogod School of Business -American University Exp. grad Jan 2021

Bachelor of Business Administration, Concentration in Marketing Argosy University 2018

Postgraduate Certificate, Business Administration Anglia Ruskin University 2014

Associate Degree in Computer Engineering Southern Alberta Institute of Technology (SAIT) 2003

Professional Development Courses:

Digital Marketing Essentials & Advanced Courses

Google Analytics for Managing Professionals

Practical Project Management for Creative Projects

Events Contracts & Negotiations Workshop

Project Management and Application

Internet & Ecommerce

Tableau & Data Modeling for Professionals

Professional Organization Memberships:

American Marketing Association (AMA)

Delta Mu Delta – International Honor Society in Business

The National Society of Collegiate Scholars (NSCS)

Technical Skills: Microsoft Office Suite and Internet

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