Gregg Linde

** ****** ******

Norfolk, MA *****

508-***-**** (Direct)

508-***-**** (Mobile)

adhdg7@r.postjobfree.com

A detail-oriented and result-driven Marketing, Event & Campaign Manager

with an eye for detail and consistent history of delivering results. Interested in bringing my technical expertise, training, project management, Field and Channel Marketing, Live and Virtual Event Management, Campaign Marketing, Content Marketing, and Marketing Operations collaborative team in a fast-paced work environment. I am focused on contributing to overall sales pipeline to increase revenue.

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EXPERIENCE AND ACCOMPLISHMENTS

AWS Amazon Web Services Boston, MA

Field Marketing Manager NA February 2020-Present

Responsible for aligning to sales to drive new customer acquisition, pipeline acceleration and channel engagement in territory via sales plays, face to face and virtual engagements.

Liaison between sales and the marketing organization responsible for pipeline generation

Track and report back on KPIs including marketing qualified leads, sales conversion rates, marketing sourced pipeline and bookings

Responsible for advising sales in support of pipeline sufficiency across RTMs and account types (named/ field reps)

Logistical management of pipeline acceleration activities

Track and manage budget and procurement across multiple business units

Utilize Salesforce to forecast, evaluate, measure and report ROI on marketing programs effectiveness to maximize budget and results

Responsible for communicating the overall program effectiveness based on data insights to marketing and sales leadership

Work closely with the US-NE sales leadership and sales teams. Focusing on Greenfield Accounts.

Teamed up with Partner Marketing for field events in the US-NE.

A10 Networks San Jose, CA (remote)

Sr. Field Marketing Manager NA May 2019-Feb 2020

Work closely with the regional sales leadership and sales team across the US and Canada to target enterprise accounts and promote brand awareness.

Created and implemented appointment setting program resulting opportunity pipeline through targeted direct mail.

Assisted with Impartner software to make sure all partners received marketing materials from A10.procurement for vendors and logistics of events.

Negotiated contracts with vendors like ON24 and PFL.

Tracked and managed

Handled onsite coordination and set up of large-scale tradeshows MS Ignite, Gartner Security.

Managed scheduling for on-site teams, logistics, shipping, and vendor coordination.

Work cross functionally with the Channel and Partner teams to create new events for lead generation.

Use of ISSA and US Telecom, intelligence to invite key decision makers to vertical or solution specific webinars, driving several hundred attendees per webinar for US.

Work with all Channel Account Managers with Channel Marketing on programs being run and what they can take advantage and to build out the channel market and gain net new customers.

Developed end user training series with senior engineering leadership for customers to increase pipeline within current customers.

Arrange speaking engagements at executive level events for mindshare among CIO and CISO communities in appropriate markets.

Open Systems AG Zurich, Switzerland

Regional Marketing Manager USA Sept 2018-May 2018

Handle all US based trade shows, Events and Conferences live and virtual

Manage all corporate Video and Webcasting

Manage customer testimonials and trainings

Track ROI on all US based lead generation campaigns for conversion to sales

Assist on all Channel events and training sessions to help educate our partners globally

F5 Networks Seattle, WA

Field and Channel Marketing Manager Oct 2016 – Sept 2018

Work closely with the regional sales leadership and sales team across the region to target named accounts and promote brand awareness.

Use of intelligence to invite key decision makers to vertical or solution specific webinars, live meetings, and events to drive attendees per event in the Eastern and Central US.

Communicate and participate regularly with Channel Marketing on programs being run and what they can take advantage of.

Developed end user training series with senior engineering leadership for customers to increase pipeline within current customers.

Arrange speaking engagements at executive level events for mindshare among CIO and CISO communities in appropriate markets.

Fortinet Sunnyvale, CA

Digital Events Director and Project Manager Sep 2014 – Oct 2016

Train and educate all Fortinet Partners on updated products and services.

Manage all internal and external webcasts for Fortinet using multiple digital platforms, Team members of Fortinet.com redesign brand team; direct web team on how to incorporate videos into Fortinet.com.

Help Web team layout and tag all digital assets.

Engage Partners and Customers for New Opportunities, Testimonials as well as opportunities in onboarding.

Oversee all budgeting and contracts with vendors

Conduct and manage all video shoots internally and externally

Strategic go between with all internal departments from Design team, web team, Legal, to HR, Finance, Sales and Demand Generation teams.

Work with and participate in live events like HIMMS, RSA and others to plan, and produce live interviews.

Run and Stage Manage all internal meeting and coordinate all AV and technical teams.

Work on all QBRs and Live Global Partner Conference set up, recruitment and contracting of services.

Conduct internal interviews to post on Fortinet.com and channel sites

Establish vision for customer success

Manage all client and project communications

Ensure client satisfaction and end user adoption

Oversee project rollouts with client and internal teams

The Channel Company (Formerly UBM Tech Channel) Framingham, MA

Director of Digital Events and Webcasting Oct 2010-Sep 2014

Helped the Channel Company incorporate micro sites into the main pages with videos and assets for lead generation programs.

Create training programs for Partners and Field teams.

Deliver account leadership and program strategy using best practices for all tech-driven event marketing programs

Main escalation points for all digital events. Focal point for all technical concerns

Liaison with Strategic Account Directors on all digital events programs. Create all SOWs and live demonstrations.

Define and manage new business development projects and teams defined to them.

Develop integrated event marketing plans, demand generation, social media, digital, and event strategies, pre and post SOW.

Oversee over $3 Million in business opportunities annually including 150 events annually

Projects: experience marketing best practices, event consultant, points of view, bullet proofing and competitive analysis, video production services, webcasting platforms, and virtual event platforms

Key escalation point for all online events with client and sales

Implement new video strategies and create custom partner virtual events.

Teach thought leadership internally to Strategic Account Directors to assist in all SOWs and live demonstrations.

On24 Boston, MA

Technical Account Manager, Professional and Client Services 2008 – Oct 2010

Achieve 100% client satisfaction annually based on monthly event surveys.

Manage and operate all webcasting components in Life Science and Government verticals. Clients include GE Healthcare, Eli Lilly, Astra Zeneca, EPA, EEOC, the FBI, and the U.S. Department of Health and Human Services.

Provide project consultation and management on all aspects of webcasts and virtual events including 100 live and on-demand virtual events monthly

Onsite staff and program management for events throughout North America

Implement new reporting and metric functionalities including platform tools, production techniques and best practices.

EDUCATION

Emerson College Boston, MA

BS degree in Mass Communications

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