Social Media Digital Marketing

SAMUEL CHINEDU

· *** Isolo road, Mushin, Lagos·

Tel:- 090********

adhcxk@r.postjobfree.com

2+ years of experience in the digital space with my expertise ranging from Email Marketing, Search Engine Optimization and Marketing, Pay Per Click (PPC) Marketing, Social Media Marketing and Management, Content Marketing and Strategy. I possess an innate ability of creating and implementing successful social media campaigns while working closely with clients to develop and execute a proactive, social content calendar, studying and understanding brands from both a marketing and business perspective and managing all phases of digital marketing initiatives from concept through delivery and optimization.

EXPERIENCE

NOVEMBER 2019 – JUNE 2020

FREELANCE DIGITAL MARKETING OFFICER; PARKVIEW ASTORIA HOTELS, IKOYI www.parkviewastoriahotels.com

www.instagram.com/parkviewastoriahotel/

• Created an email marketing strategy which saw an increase in repeat customers from 25% to 75%.

• Deployed offline marketing strategies in Cold Calling for prospective customers and SMS marketing.

• Was involved in rebranding and optimizing the company’s website which has seen an increase in session duration by 3 minutes and minimizing bounce rate by a vast amount of over 65%

• Spearheading all Below-The-Line marketing which has led to a surge in foreign customer patronage up until the crisis

JULY 2019 – DECEMBER 2019

SOCIAL MEDIA MANAGER & DIGITAL MARKETING OFFICER; SOFTNOON HOLDINGS facebook.com/snowfoxng

instagram.com/snowfoxng

At Softnoon Holdings, I was responsible for managing one of the company’s subsidiaries, Snowfox Nigeria. I was in charge of all digital affairs pertaining to Snowfox Nigeria. My achievements here include:

• Developed an Engaged Community of Followers for Snowfox’s Instagram, Twitter, Google My Business and Facebook Pages by creating engaging content, running campaigns and timely response to client chat.

• Using Search Engine Optimization tactics to Increase Inbound Traffic for Snowfox’s website and social media channels by more than 50 Percent

• Collaborating with graphics designer to create catchy content resulting in a 85% boost in engagement

• Monitoring analytics as well as carrying out extensive competitor research

• Web copywriting for company’s website

• Generated leads on facebook through Facebook Lead Ads, nurtured and converted them to boost sales by over 50%

• Attending to the company’s livechat at www.snowfoxng.com Used email marketing to remarket bounced traffic while retargeting them using cookies. APRIL 2017 – JULY 2018

SOCIAL MEDIA MANAGER; ELITEMODELLING AGENCY (Now EKE Modelling Agency) https://www.instagram.com/eke_modelingagency/

• Developed an Engaged Community of Followers for Clients Instagram and Facebook Pages by growing its Instagram page especially from 100+ followers to over 3000+ followers in less than a year

• Developed Content for Clients’ social media pages

• Used Buffer to automate around 60% of the day-to-day social media posting while not sacrificing quality.

• Collaborated Closely and Thoughtfully with Photography Team to deliver stunning Imagery 2019 – PRESENT

FREELANCE GHOSTWRITER; MULTIPLE BLOGGING PLATFORMS

• Delivering high-quality content articles on various topics such as local politics, ancient cultures, social media, environmental issues, youth, labor issues, and general society

• Editing and rewriting articles assigned from time to time

• Delivered script content for a show once

• Perform extensive web research to collect pertinent data and gather images relatedto the assigned article

• Search for websites and coordinate with site owners for guest-posting opportunities MAY 2018 – JANUARY 2019

CONTENT DEVELOPER; SOFTINGINES TECHNOLOGIES

www.softinginesblog.blogspot.com

• Designed and built company blog using Blogger

• Researching a subject, finding the interesting angles, creating grabbing headlines, and expertly crafting articles for client websites

• Creating and editing SEO friendly contents for the blog

• Proposed a reduction in content turnaround times of 25% by deploying editorial calendar

• Running client’s e-commerce websites and continually updated their pages to include new products and product descriptions.

• Working through web content management systems to track changes in content and check to see links are working correctly

• Working with content writers of client companies to build up the digital content of a site and track which products sell, and why they sell. MARCH 2018 –PRESENT

INDEPENDENT RESEARCH WRITER

https://independent.academia.edu/chinedusamuel4

It contains a few of my research works with many more to be added over time.

I have gained massive views and mentions in just a short while which goes to show how wildly accepted these research materials are.

EDUCATION

2016 - 2018

ORDINARY NATIONAL DIPLOMA, YABA COLLEGE OF TECHNOLOGY COMPUTER SCIENCE

TOOLS SKILLS

Social media channels: Facebook, Twitter, Instagram, Google my Business, WhatsApp, YouTube, LinkedIn

Platforms, tools, and analytics: SocialOomph,

Hootsuite, WordPress, LinkedIn Publishing, Animatron, Doodly Live Writer, Bit.ly, Google Analytics, Buffer, Trello, Linktree, Crazy Egg, Google Website Optimizer

Software: Legend, Kine Master, EasyWorship

Filmora Go, Audacity, Canva, Adobe Spark,

Camtasia, and MS OfficeSuite

WordPress, Blogger, HTML and CSS, Mailchimp, Google Trends and Google Keyword Planner, Google Analytics, Google Tag Manager, SEMrush, Google Adsense

Ads: Facebook, Google, Twitter, Instagram ads

Photography and Video Editing

Analytics Reporting

Content Creation

Whiteboard Animation

Community management

Understanding of how content works

on a social web

Search Engine Optimization

Social Campaign Organization

Copywriting

Web design skills (Wordpress, Blogger)

Graphics Design

Newsletter Curation

Social Listening

Contact this candidate