HAILONG ZHANG

Longtai District, Panjin City, Liaoning Province, adhco9@r.postjobfree.com

MARKETING & COMMUNICATION PROFESSIONAL

Digital Marketing, Advertising, Communication, e-Commerce Pioneer

CAREER HIGHLIGHT

Over a decade of experiences in marketing and digital advertising in driving company’s communication efficiency

Developed company’s digital marketing framework and established its e-commerce presence

PROFESSIONAL EXPERIENCE

Panjin Dinglong Real Estate Development Company, Marketing Manager, 2010 - present

Lead and manage the marketing activities of the company

Assist the marketing director to prepare marketing material, ensured marketing campaign ran smoothly

Responsible to conduct in-depth market research to develop marketing strategy that tackle the fierce market competition

Developed the digital marketing program for the companies that successfully drive 20% leads growth

Managed the company’s website and campaigns that drive traffic to the website

Lead the SEM & SEO campaign for the company, successfully improved SEM performance by 20% and organic result by 15%

Established the first e-commerce presence for the company in real estate industry, successfully collect over 50 leads in one campaign

ACADEMIC EXPERIENCE

B.A. in Accounting, Kingbridge Business College of Dongbei University of Finance & Economics, 2005 - 2009