Joel A. Bennett

adhchb@r.postjobfree.com *** West Main St, North East, Pennsylvania 16428 814-***-**** Marketing Major seeking to obtain full time employment after graduation in May of 2020. Areas of interest include, but are not limited to: Content Marketing, Search Engine Optimization, Digital Marketing, Sales, and Advertising.

EDUCATION:

Penn State Erie, The Behrend College Expected Graduation: May 2020 Marketing, Bachelor of Science Current GPA: 3.1

INTERNSHIP EXPERIENCE:

Sisters of St. Joseph:

● Developed a marketing campaign designed to recruit volunteer workers from the Erie area

● Decided my target audience would include men and women between the ages of 30 and 50 with a strong passion for community, and a willingness to help their neighborhood

● Managed various social media platforms such as Facebook and Instagram

● Created a Google Form that volunteers can fill out to provide their contact information and availability

● Increased volunteer work by 15% within the first month of the form being online MARKETING EXPERIENCE:

DBC Construction; Content Marketing:

● Created a blog post aimed towards highlighting the different types of wood and granite finishing homeowners can choose from

● Emphasised the importance of having certified professionals do home improvement construction rather than “doing it yourself”

● Targeted a high end market, focusing on those with jobs paying above average wages

● increased website traffic by obtaining backlinks from similar blogs such as “Houzz” SKILLS:

● Software: Microsoft Excel, Microsoft Word, Adobe Photoshop, Adobe AfterEffects

● Certifications: Advanced Google Analytics, Google Ads Search, Hootsuite Social Marketing, Hubspot Inbound Marketing, Mimic Social,

● Other significant courses: Social Media Marketing, B2B Marketing, Personal Selling, Advertising, Buyer Behavior, Capsim, CompXM, Tech Calculus, and Finance